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We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch:

'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at:

Rio Anti-Vape Campaign
McDonald’s “You Know Where” OOH

See omnystudio.com/listener for privacy information.