Podcast
AdMission
Hosted by Tapt Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
89episodes
Episodes
Newest firstAll episodes
Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain
Feb 1600:37:13Tap to summarizeRuss & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.
Transcribe →Super Bowl: The winners of advertising's biggest day of the year
Feb 900:44:17Tap to summarizeWe're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year. We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. See omnystudio.com/listener for privacy information.
Transcribe →The Netflix takeover of Hollywood
Dec 800:44:45Tap to summarizeWe watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. See omnystudio.com/listener for privacy information.
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Shania Twain, Uber & the Hollywood marketing crisis
Nov 2500:45:39Tap to summarizeWe share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. See omnystudio.com/listener for privacy information.
Transcribe →'The best 20 seconds of advertising produced in the history of advertising'
Nov 1800:41:31Tap to summarizeRuss & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.
Transcribe →Robots, John Lewis & Coca Cola
Nov 1000:45:05Tap to summarizeChristmas campaigns have started, subscription addictions, robots & ads that make you cry. See omnystudio.com/listener for privacy information.
Transcribe →How cereal built America
Oct 2700:49:35Tap to summarizeRuss is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. See omnystudio.com/listener for privacy information.
Transcribe →Oura’s 'powerful' new campaign & the future of luxury brands
Jun 17, 202500:44:21Tap to summarizeOura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Transcribe →The most important campaign in the world right now
Jun 2, 202500:37:55Tap to summarizeWebtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. Find out how you can register for Rowan here Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Transcribe →Inside Airbnb's 'midlife crisis'
May 19, 202500:48:52Tap to summarizeParents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation? See omnystudio.com/listener for privacy information.
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