Podcast
AdMission
Hosted by Tapt Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
89episodes
Episodes
Newest firstAll episodes
US ELECTION: Brand Trump v. Brand Harris
Nov 6, 202400:35:08Tap to summarizeRuss and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →The Tesco ad 'taking the marketing world by storm'
Oct 29, 202400:46:58Tap to summarizeRuss and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →Zendaya in the sneaker wars & inside China's micro-drama industry
Oct 22, 202400:47:08Tap to summarizeRuss and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →The jogging President, New Balance & the problem with political ads
Oct 15, 202400:45:02Tap to summarizeRuss and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →People are losing faith in the power of ads
Oct 8, 202400:49:56Tap to summarizeRuss & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.
Transcribe →Why Telstra was the real winner of the AFL Grand Final
Oct 1, 202400:39:12Tap to summarizeRuss and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →How to make the Brownlow interesting & Instagram for teens
Sep 24, 202400:47:41Tap to summarizeRussel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →Why Taylor Swift is a commercial machine, not a political one
Sep 17, 202400:41:01Tap to summarizeRussel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →Kathmandu flop & the pitch for a universal basic income
Sep 10, 202400:46:57Tap to summarizeRuss and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
Transcribe →Snapchat, dupes and the most powerful word in marketing
Sep 3, 202400:41:01Tap to summarizeRuss and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.
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