Podcast
AdMission
Hosted by Tapt Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
89episodes
Episodes
Newest firstAll episodes
A Shameless AdMission
Aug 26, 202400:55:41Tap to summarizeRuss and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30. See omnystudio.com/listener for privacy information.
Transcribe →'Stop it at the Start' campaign & saving Aussie music festivals
Aug 20, 202400:40:50Tap to summarizeRussel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information.
Transcribe →The warning for Raygun & lessons from Snoop Dogg
Aug 13, 202400:45:02Tap to summarizeRussel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban. See omnystudio.com/listener for privacy information.
Transcribe →'Tropical North Victoria' & crass commerce
Aug 6, 202400:43:51Tap to summarizeRussel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign. And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information.
Transcribe →Paris Olympics & the new Nike ad Russ ‘loves beyond reason’
Jul 30, 202400:45:13Tap to summarizeThe 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information.
Transcribe →'The final straw' for Biden & the iconic account up for grabs
Jul 23, 202400:42:43Tap to summarizeRussel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender. And 'Good One' has a pitch to get politicians out of hard hats. See omnystudio.com/listener for privacy information.
Transcribe →'It's like a Republican volcano'; The power of an image & AAMI’s Olympic ad
Jul 16, 202400:46:00Tap to summarizeRussel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering. Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. See omnystudio.com/listener for privacy information.
Transcribe →'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics
Jul 9, 202400:42:12Tap to summarizeRussel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'. Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it. You can find Ben's weekly newsletter 'Signal' here: https://www.linkedin.com/newsletters/signal-7100718144813498368/ Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.
Transcribe →Brand Biden, the Meta threat & a 'seriously good' tourism campaign
Jul 2, 202400:52:48Tap to summarizeRussel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns. Follow Russ and Freddie, get in touch or ask us a question: INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.
Transcribe →Brand ballads & why the new anti-vaping campaign 'makes no sense!'
Jun 25, 202400:40:40Tap to summarizeRussel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds. Freddie and Good One Creative pitch an alternative ad to get young people off vapes. See omnystudio.com/listener for privacy information.
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