Podcast
AdMission
Hosted by Tapt Podcasts · EN
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
89episodes
Episodes
Newest firstAll episodes
'Hungover is a big market'; The meat industry & Guzman y Gomez goes public
Jun 18, 202400:39:42Tap to summarizeRussel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public. See omnystudio.com/listener for privacy information.
Transcribe →'They have more money than God': Telstra's new campaign and the woes of Gen Z
Jun 11, 202400:41:32Tap to summarizeRussel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. See omnystudio.com/listener for privacy information.
Transcribe →The ad ‘more popular than babies’ & the durability of Brand Trump
Jun 4, 202400:43:27Tap to summarizeRussel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment. Russ has a pitch for Freddie and the team at Good One Creative. See omnystudio.com/listener for privacy information.
Transcribe →Inside out advertising, the ‘burger wars’ and Speedo’s new campaign
May 28, 202400:33:53Tap to summarizeRussel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.See omnystudio.com/listener for privacy information.
Transcribe →'It's really bloody gross': The decline of dating apps & Apple's big flop
May 21, 202400:42:23Tap to summarizeRussel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. Also discuss the come-back of the 'dumb phone'. See omnystudio.com/listener for privacy information.
Transcribe →Is privacy a thing of the past? And why streaming giants are slipping
May 8, 202400:43:24Tap to summarizeRussel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. See omnystudio.com/listener for privacy information.
Transcribe →Old El Paso's 'big leap' and anti violence against women campaigns
Apr 30, 202400:47:32Tap to summarizeRussel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.See omnystudio.com/listener for privacy information.
Transcribe →'I think we just fixed free to air TV!’ and the pointless Telstra Ad
Apr 23, 202400:41:45Tap to summarizeRussel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.See omnystudio.com/listener for privacy information.
Transcribe →Coffee: Good-Cheap-Fast and Government restrictions
Apr 16, 202400:41:18Tap to summarizeIf you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction. THE PRICE OF COFFEE A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance. Check it out:Regular Cup: $3.40Larger Cup: $3.80See omnystudio.com/listener for privacy information.
Transcribe →‘We need 100 million’, Gather Round and ADF recruitment
Apr 9, 202400:42:30Tap to summarizeRuss and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.See omnystudio.com/listener for privacy information.
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