In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.

Tune in to find insights on:

What growth marketing is and why it matters
How B2B and B2C marketing overlaps
Why building strong communities is key to advertising success
Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
Current privacy issues around data collection in the AdTech industry
How web 3 fits into digital marketing

Jonny Chan
linkedin.com/in/jonnychn/

Growth Marketing Manager at Coalition Inc.
Ex-Meta Research Lead
12+ years of digital marketing experience focusing on North American markets (US and Canada)

Bosco Lam
linkedin.com/in/lam-bosco

Co-founder of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data
Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

Brand Strategist for AlikeAudience
Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan