Podcast
AdTech with AlikeAudience
Hosted by AlikeAudience · EN
The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights and perspectives offered by advertising executives, marketers, and leading agencies through a series of informational and engaging interviews on #Adtech #Leadership #DiversitySubscribe and stay informed!
10episodes
Episodes
Newest firstAll episodes
The Importance of Data Collaboration and the Future of AdTech - Part 2
Aug 21, 202400:27:48Tap to summarizeTune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.Tune in to get intriguing insights on:How data collaboration has been progressing in EuropeThe biggest growth opportunities in the data spaceThe importance of delivering consented audiences to brandsPrivacy-compliant consented audience delivery for ensured data complianceThe impact of Google’s cookie sagaChallenges companies face when reaching target audiencesPain points in the AdTech industryGlobal MarTech and AdTech predictions for the next two yearsAdrian Williamshttps://www.linkedin.com/in/adrianywilliams/Head of Strategic Data Partnerships & Corporate Development of OnAudienceMore than 20 years experience in Media and DataFounder, Director, and Advisor for multiple companiesBosco Lamhttps://www.linkedin.com/in/lam-bosco/Co-founder & CEO of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataDuncan Craighttps://www.linkedin.com/in/duncanwcraig/Consumer Director (AdTech and Digital)Business and Technology journalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PRInterested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
The Importance of Data Collaboration and the Future of AdTech - Part 1
Aug 20, 202400:25:55Tap to summarizeTune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:How data collaboration has been progressing in EuropeThe biggest growth opportunities in the data spaceThe importance of delivering consented audiences to brandsPrivacy-compliant consented audience delivery for ensured data complianceThe impact of Google’s cookie sagaChallenges companies face when reaching target audiencesPain points in the AdTech industryGlobal MarTech and AdTech predictions for the next two yearsAdrian Williamshttps://www.linkedin.com/in/adrianywilliams/Head of Strategic Data Partnerships & Corporate Development of OnAudienceMore than 20 years experience in Media and DataFounder, Director, and Advisor for multiple companiesBosco Lamhttps://www.linkedin.com/in/lam-bosco/Co-founder & CEO of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataDuncan Craighttps://www.linkedin.com/in/duncanwcraig/Consumer Director (AdTech and Digital)Business and Technology journalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PRInterested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
Sep 17, 202300:27:30Tap to summarizeTune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Industry's response to Google's announcement regarding a cookieless future in digital advertising.Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.Transition to a post-cookie world, privacy compliance, and the need for privacy by design.Importance of secure data collaboration, clean rooms, and privacy measures in marketing.Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.Seow Ping Tanlinkedin.com/in/sptanHead of South East Asia - LiveRampFormer Vice President, Retail at Lane CrawfordFormer Regional Business Director at Acxiom Greater ChinaBosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutionsDuncan Craig linkedin.com/in/duncanwcraigCommunications Director (AdTech and Digital)Former Business and Technology JournalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms
Jul 10, 202300:32:30Tap to summarizeTune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Active vs. passive approach in managing Users' data privacyPrivacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)Data clean rooms versus Data warehousingInteroperability in the context of data clean roomsBalance of Utility & Fidelity in data collaborationMarket forecast for the AdTech marketing industryImportance of data protection for AI-empowered businesses and AdTech IndustryJuan Baronlinkedin.com/in/baronjuanDirector Business Development & Strategy (media & adv) at DecentriqFormer CEO & Co-Founder, RELE.AIFormer Chief Digital Officer at Ringier AGKey areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / InnovationBosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutionsDuncan Craig linkedin.com/in/duncanwcraigCommunications Director (AdTech and Digital)Former Business and Technology JournalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
May 5, 202300:29:34Tap to summarizeTune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Building and empowering future programmatic traders with fundamental knowledge and practical experience.The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.The need to understand the different learning patterns of the next generation and implement a customized onboarding process.The struggles involved in retaining talent and how to overcome them.Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.Helene Parkerlinkedin.com/in/helene-parkerFounder and Chief Programmatic Coach, Helene Parker Consulting LLCFounder and Host of the Programmatic Digest podcastProgrammatic Media Advisor, RaynetaExperienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.Elice Laulinkedin.com/in/elicelauChief Strategy Officer at AlikeAudienceHeaded several startups in the Ad-tech IndustryKey stakeholder for the strategies and operations management at AlikeAudiencePassionate about trusted data augmentation to enable marketers to reach the right customers. Duncan Craig linkedin.com/in/duncanwcraigCommunications Director (AdTech and Digital)Former Business and Technology JournalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
Mar 2, 202300:19:45Tap to summarizeIn the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023The emergence of new consumer touchpointsChanges in consumer behavior post-pandemicThe importance of audience behavior in driving media planning and data strategyChallenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environmentThe importance of data collaboration as a way to overcome potential blind spots in data strategyBosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutionsDuncan Craig linkedin.com/in/duncanwcraigCommunications Director (AdTech and Digital)Former Business and Technology JournalistWrites for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
Oct 27, 202200:33:42Tap to summarizeIn the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Trends and changes in the Marketing field in 2022Environmental, social, and governance (ESG) concerns in marketingPossibility of a recession and its effects on the marketing industryOptimizing the marketing budget and profiling the right customerNeed for multi-channel marketingHow to implement the AdOps strategyThe three steps of AdOpsMeasurement tools and media mix optimizer Sophie Soowon Eomlinkedin.com/in/sophiesoowoneomCo-founder and CEO, AdrielCo-founder and Ex-CEO of Solidware Co., Ltd.Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-upsListed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital CooperationMember of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021Elice Laulinkedin.com/in/elicelauChief Strategy Officer at AlikeAudienceHeaded several startups in the Ad-tech IndustryKey stakeholder for the strategies and operations management at AlikeAudiencePassionate about trusted data augmentation to enable marketers to reach the right customers Jessica Lam Hill Young linkedin.com/in/hillyoungBrand Strategist for AlikeAudienceDirector of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companiesConsultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
Reaching Voters with Programmatic Media Buying: Strategies by IQM
Sep 8, 202200:31:04Tap to summarizeIn the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.Tune in to get intriguing insights on: Unique solutions that programmatic advertising offers political advertisersTypes of campaigns to reach voters Pitfalls that advertisers need to be aware ofDifferent strategies to target votersThe future of data safety in programmatic advertising Dhimant Bhundialinkedin.com/in/dhimantHead of Product, IQM CorporationWorked in product roles for various ad-tech companies and led ad-tech, data, and analytics productsLeads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growthBosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutionsJessica Lam Hill Younglinkedin.com/in/hillyoungBrand Strategist for AlikeAudienceDirector of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companiesConsultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
Jul 30, 202200:33:43Tap to summarizeIn the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketing is and why it mattersHow B2B and B2C marketing overlapsWhy building strong communities is key to advertising success Strategies to attract B2B and B2C customers, such as demand generation and product-led growthCurrent privacy issues around data collection in the AdTech industryHow web 3 fits into digital marketingJonny Chanlinkedin.com/in/jonnychn/Growth Marketing Manager at Coalition Inc.Ex-Meta Research Lead12+ years of digital marketing experience focusing on North American markets (US and Canada)Bosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutionsJessica Lam Hill Younglinkedin.com/in/hillyoungBrand Strategist for AlikeAudienceDirector of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic
Jun 27, 202200:24:48Tap to summarizeIn the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side. Tune in to find insights on: What supply-side platforms are and how they drive ROI for marketersThe differences between SSPs on the open internet and on walled gardensHow marketers should allocate their ad spend between open internet and walled gardensThe differences between free audiences and paid audiences Strategies to implement when choosing a supply-side platform Brandon Leelinkedin.com/in/bscleeDirector, Data and Audience APAC at PubMaticSpecializes in data and identity partnerships, building marketplaces, stakeholder management, commercializing business assets, and pre and post-sales support for programmatic advertisingPassionate about new technologies and trends Bosco Lamlinkedin.com/in/lam-boscoCo-founder of AlikeAudienceAddressability Working Member of iAB Tech LabExpertise in behavioral economics and consumer dataPassionate about empowering marketers to reach their target customers through connecting data and media, and developing privacy-safe audience targeting solutionsJessica Lam Hill Young linkedin.com/in/hillyoungBrand Strategist for AlikeAudienceDirector of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industryhttps://www.linkedin.com/company/alikeaudiencehttps://www.facebook.com/alikeaudiencehttps://twitter.com/alikeaudience
Transcribe →