In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:

Unique solutions that programmatic advertising offers political advertisers
Types of campaigns to reach voters
Pitfalls that advertisers need to be aware of
Different strategies to target voters
The future of data safety in programmatic advertising

Dhimant Bhundia
linkedin.com/in/dhimant

Head of Product, IQM Corporation
Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lam
linkedin.com/in/lam-bosco

Co-founder of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data
Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

Brand Strategist for AlikeAudience
Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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Reaching Voters with Programmatic Media Buying: Strategies by IQM