Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

How data collaboration has been progressing in Europe
The biggest growth opportunities in the data space
The importance of delivering consented audiences to brands
Privacy-compliant consented audience delivery for ensured data compliance
The impact of Google’s cookie saga
Challenges companies face when reaching target audiences
Pain points in the AdTech industry
Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

Head of Strategic Data Partnerships & Corporate Development of OnAudience
More than 20 years experience in Media and Data
Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

Co-founder & CEO of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

Consumer Director (AdTech and Digital)
Business and Technology journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

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The Importance of Data Collaboration and the Future of AdTech - Part 1