In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

Challenges and changes in the AdTech industry and digital advertising media industry in 2023
The emergence of new consumer touchpoints
Changes in consumer behavior post-pandemic
The importance of audience behavior in driving media planning and data strategy
Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

Co-founder of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data
Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

Communications Director (AdTech and Digital)
Former Business and Technology Journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry