Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

Active vs. passive approach in managing Users' data privacy
Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)
Data clean rooms versus Data warehousing
Interoperability in the context of data clean rooms
Balance of Utility & Fidelity in data collaboration
Market forecast for the AdTech marketing industry
Importance of data protection for AI-empowered businesses and AdTech Industry

Juan Baron

linkedin.com/in/baronjuan

Director Business Development & Strategy (media & adv) at Decentriq
Former CEO & Co-Founder, RELE.AI
Former Chief Digital Officer at Ringier AG
Key areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / Innovation

Bosco Lam

linkedin.com/in/lam-bosco

Co-founder of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data
Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

Communications Director (AdTech and Digital)
Former Business and Technology Journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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