In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:
Trends and changes in the Marketing field in 2022
Environmental, social, and governance (ESG) concerns in marketing
Possibility of a recession and its effects on the marketing industry
Optimizing the marketing budget and profiling the right customer
Need for multi-channel marketing
How to implement the AdOps strategy
The three steps of AdOps
Measurement tools and media mix optimizer

Sophie Soowon Eom

Co-founder and CEO, Adriel
Co-founder and Ex-CEO of Solidware Co., Ltd.
Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups
Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation
Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021

Elice Lau
linkedin.com/in/elicelau

Chief Strategy Officer at AlikeAudience
Headed several startups in the Ad-tech Industry
Key stakeholder for the strategies and operations management at AlikeAudience
Passionate about trusted data augmentation to enable marketers to reach the right customers

Jessica Lam Hill Young
linkedin.com/in/hillyoung

Brand Strategist for AlikeAudience
Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel