Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

Building and empowering future programmatic traders with fundamental knowledge and practical experience.
The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
The need to understand the different learning patterns of the next generation and implement a customized onboarding process.
The struggles involved in retaining talent and how to overcome them.
Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.

Helene Parker

linkedin.com/in/helene-parker

Founder and Chief Programmatic Coach, Helene Parker Consulting LLC
Founder and Host of the Programmatic Digest podcast
Programmatic Media Advisor, Rayneta
Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.

Elice Lau
linkedin.com/in/elicelau

Chief Strategy Officer at AlikeAudience
Headed several startups in the Ad-tech Industry
Key stakeholder for the strategies and operations management at AlikeAudience
Passionate about trusted data augmentation to enable marketers to reach the right customers.

Duncan Craig

linkedin.com/in/duncanwcraig

Communications Director (AdTech and Digital)
Former Business and Technology Journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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