Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

Industry's response to Google's announcement regarding a cookieless future in digital advertising.
Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

Head of South East Asia - LiveRamp
Former Vice President, Retail at Lane Crawford
Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

Co-founder of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data
Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

Communications Director (AdTech and Digital)
Former Business and Technology Journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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