According to a story in VinePair’s VP Pro newsletter, quoting an article from Shanken News Daily, Don Julio in 2025 became the biggest spirits brand in the USA, measured by revenue. And this during a year when Don Julio was dragged through the mud. So, what does this tell us?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Marissa Paragano of The Tequiladies and Tequila That Cares.

Episode Notes

Marissa is also a board member of Tequila That Cares, a philanthropic organization bringing positive change to the agave spirits industry!

Read the full story in Shanken News Daily (which requires a subscription) and subscribe to VinePair’s VP Pro newsletter (which is free).

Shout outs this episode to Shawn Miller, Don Julio Tequila, Tito’s Vodka, White Claw, Jose Cuervo Tequila, that UFC Cuervo ad, Tequila Patron, those Patron additive-free ads, Chava Rosales of Cascahuin, and tattoos!

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