Making (non)sense of 2025 spirits sales

For the first time in a decade, we’re paying less per liter for Tequila/Mezcal, according to the Distilled Spirits Council of the US. The most expensive cordials are growing in sales faster than anything. We’re not drinking less, we’re drinking differently. And those are just three of the insights we gain from the latest DISCUS annual report! If numbers are your thing, this is your episode of Agave Road Trip!