Podcast
Agency Algorithm
Hosted by Agency Podcast Network · EN
Nick Shackleford is bringing the podcast for agency owners, freelancers, and consultants. He's joined by Joshua Johnston. In this series, you'll hear from agency owners of all sizes on how they got to where they are now, how they have survived the last couple of years, and what they're doing to future proof their business. Make sure you subscribe whereever you get your podcasts.
10episodes
Episodes
Newest firstAll episodes
Increasing LTV: Proven Tactics for Agency Success
May 31, 202400:34:13Tap to summarizeTune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies.In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency.------------------------------⏰Timestamps:00:00 - 05:20: Re-engaging past clients with enticing offers05:21 - 10:40: The root causes of client churn and how to tackle them10:41 - 15:55: Crafting successful newsletters to drive client retention15:56 - 20:30: Lowering customer acquisition costs through effective strategies20:31 - 25:45: The trade-off between micro-courses and new ads25:46 - 30:00: The impact of efficient onboarding processes30:01 - 35:25: Incentive programs for sales and team members 35:26 - 40:50: The importance of live performance indicators and client feedback40:51 - 45:00: Planning for future episodes and encouraging social media connections--------------------------------------------------Stay connected with our hosts and tap into the evolving digital agency sector.Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention.Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.
Transcribe →Inside Hydra Council: How to Plan and Execute Successful Events
May 10, 202400:28:49Tap to summarizeTune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston dive deep into the world of high-impact events and outsourced account management for digital agencies.In this episode, Shack and Josh share their experiences from the intimate and successful Hydra Council event, explore the effectiveness of outsourced account management, and discuss potential future events in exciting international locations. Get actionable insights and learn from real-life examples that could transform how you engage with and grow your digital agency.------------------------------⏰Timestamps:00:00 - 05:20: Inside Hydra Council - A micro-events success story05:21 - 10:40: Exploring outsourced account management benefits10:41 - 15:55: The mentorship impact of Judge on niche businesses15:56 - 20:30: Strategies for negotiating with sponsors like Go High Level20:31 - 25:45: Building the agency algorithm - insights from in-person connections25:46 - 30:00: Future plans for Agency Algorithm and upcoming events--------------------------------------------------Stay connected with our hosts and tap into the evolving digital agency sector.Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest event planning insights.Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and event updates.
Transcribe →Mastering Project Management: Keys to Success
May 3, 202400:22:45Tap to summarizeHey there! Don't miss a new episode of Agency Algorithm, where hosts Nick Shackelford and Joshua Johnston delve into the intricate world of project management within digital agencies. Shack and Josh also touch on the operational implications of switching tools, negotiating tool rates to reduce expenses, and how to integrate new team members into existing project management structures. Real-life examples and analogies bring these concepts to life, providing listeners with actionable insights on optimizing their project management practices.-----------------------------------------⏰Timestamps:00:00 - 04:15: Key Project management tools and their impacts04:16 - 08:32: Training and communication within project management software08:33 - 12:49: Discussions on tool efficiency 12:50 - 17:05: Negotiating tool rates and operational costs 17:06 - 21:22: Integrating new team members 21:23 - 25:46: Real-life examples from industry professionals25:47 - 30:00: Recap on optimizing project management for agencies--------------------------------------------------Stay engaged with the hosts and the digital agency landscape. Follow Nick Shackelford on X @iamshackelford and explore GeekEx for exclusive insights into agency tools.Follow Joshua Johnston on X @joshykobyashi and be part of the growing Hydra network to enhance your project management skills.
Transcribe →Client Referral Tactics for Agency Growth
Apr 26, 202400:27:42Tap to summarizeIn this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston focus on the systematic management of referrals and payment structures in client relationships.Join them as they discuss the importance of automating sales follow-ups, ensuring simplicity in payment processes, and the strategic nuances of handling referral payments. Learn how to effectively manage communications and set clear standards to mitigate payment-related issues. Nick and Joshua also cover key operational topics like using high-level software for agency efficiency, and share real-life anecdotes to illustrate the influence and complexity of referral agreements.--------------------------------------------------⏰Timestamps: 00:00 - 03:45: Introduction to automations and sales follow-ups in agencies03:46 - 07:15: Payment methods and the importance of simplicity07:16 - 10:29: Strategies for managing referral payments effectively10:30 - 13:50: Future show topics: Operational tips and software tools13:51 - 16:35: Psychological insights into asking for referrals 16:36 - 19:58: Exploring the landscape of referral strategies19:59 - 22:44: Real-life stories of impactful referrals and networking22:45 - 25:45: Creative methods for structuring referral payouts and rewards 25:46 - 30:00: Maintaining clarity and integrity in agency dealings--------------------------------------------------Stay connected with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for exclusive agency resources.Follow Josh on X @joshykobyashi and join the Hydra network to boost your agency’s growth.
Transcribe →How to Overcome Paid Media Saturation
Apr 19, 202400:26:01Tap to summarizeIn this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston tackle the challenges and strategies of scaling service offerings in the agency realm, particularly focusing on the demand and intricacies of paid media.Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communication with clients. They'll share insights into selling services your agency knows best, transparency in business, and managing the growth pains of expanding your agency. Nick and Joshua dissect the strategy behind employing contractors vs. full-time hires and the significance of client retention through tactics such as email and SMS to drive growth sustainably. This episode also sheds light on the cultural nuances of scaling e-commerce in the EU and the inherent challenges, while discussing the perks of having a diversified service portfolio.--------------------------------------------------⏰Timestamps: 00:00 - 03:12: Discussing challenges in the paid media landscape03:13 - 05:50: Emphasizing proactive client communication and updates05:51 - 08:27: The art of selling what you know and transparency08:28 - 11:56: Importance of training and client retention for growth11:57 - 14:35: Scaling agencies and managing team overwhelm14:36 - 17:30: Outsourcing strategies and keeping core services in-house17:31 - 19:58: Nick's involvement in strategy and creative departments19:59 - 22:45: Delegating and empowering team members effectively22:46 - 25:06: The e-commerce expansion challenge in the EU markets25:07 - 27:34: Leveraging email as a key tool for client retention27:35 - 30:00: Strategic agency hiring and the value of specialized services--------------------------------------------------Keep in touch with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
Transcribe →Standout Strategies for Personal Branding
Apr 12, 202400:25:15Tap to summarizeIn this episode of Agency Algorithm, join hosts Joshua Johnston and Nick Shackelford as they dive deep into building a powerful online presence within the marketing space. Learn from their hands-on experience on why resisting paid ads initially played a pivotal role in fostering an authentic inbound marketing strategy and how consistency, cadence, and choosing the right channels are key to effective content distribution. The hosts also discuss leveraging platforms like LinkedIn and Twitter to maximize business marketing efforts and the power of developing a focused offer.-----------------------------------------------⏰Timestamps: 00:00 - 04:05: Reflecting on Inbound Leads04:06 - 06:58: The Journey to Building a Following06:59 - 09:51: Nurturing Creativity and Innovation09:52 - 13:26: Targeted Outreach: Leveraging LinkedIn's Lead Potential13:27 - 16:26: The Magic of Emojis in Copy16:27 - 20:46: A Gratitude Experiment: Unveiling Its Impact20:47 - 24:28: Precision Networking: Growing Connections Strategically24:29 - 25:00: Beyond Posting: Fostering Engagement through Interaction--------------------------------------------------Keep in touch with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
Transcribe →Nurturing Long-Term Agency Teams: Insights and Strategies
Apr 5, 202400:24:43Tap to summarizeIn this episode, Joshua Johnston and Nick Shackelford discuss the challenges of managing a growing agency team, especially during transitional periods when team members choose to move on. Our hosts emphasize the importance of equipping employees with the tools and resources they need to succeed, even if they eventually decide to leave the company. Through candid conversations and regular one-on-one check-ins, they aim to build rapport and trust with their team members, fostering a culture of open communication and mutual respect.So, grab your cup of coffee and join them into this exciting conversation on how to make agency teams thrive! Don't forget to like, comment, share and subscribe for more.---------------------⏰Timestamps: 00:00 - 00:43 Equipping People for Success00:43 - 01:46 Challenges in Agency Operations01:46 - 02:38 Navigating Team Transitions02:38 - 03:41 Importance of Clear Communication03:41 -04:32 Strategies for Handling Employee Turnover04:32 - 05:35 The Reality of Agency Life05:35 - 06:39 Building a Supportive Work Environment06:39 - 12:00 Fostering Open Communication---------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
Transcribe →Building Succesfull Partnerships in Business and Life
Mar 29, 202400:23:53Tap to summarizeWelcome back! In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston dive deep into the world of partnerships and business relationships. Why is vital to find alignment in growth and speed? What is the impact of major wins and losses, and the significance of communication styles in fostering successful partnerships? Is it smart to ride a solo business? All these questions and more will be answered by Shack and Josh in their one-on-one conversation.So, grab your coffe and join us as we explore the elements of successful partnerships both in business and in life!---------------------Key moments:00:00 - 05:50 Startups mix solo and partnership approaches05:59 - 07:50 Building a successful company requires partnerships and delegation.07:59 - 12:06 Evaluating worth for equity and partnerships as employee.12:06 - 13:30 Valuing intangible assets and equity acquisition efforts.13:33 - 18:20 Use phantom equity as a genuine alternative.18:23 - 19:50 Entering new phase, balancing work-life priorities.24:42 - 25:40 Encourage networking, appreciate team, create content.----------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
Transcribe →Client-Centric Upselling Strategies for Agencies
Mar 22, 202400:23:02Tap to summarizeIn this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston dive into the intricacies of agency sales processes and client relationships.As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency.They share insights on upselling and the value of referral partnerships in maximizing revenue and client retention. Offering valuable tips and real-world examples.Delve into this episode to gain actionable strategies for growing and optimizing your agency's service offerings and partnerships.-------------------------------Key moments:00:00 - 2:57 Getting great deals for a newborn.05:00 - 09:30 Upselling strategies: When is this necessary?09:42 - 10:50 Continuously ask, offer solutions, and adapt.10:53 - 16:00 Selling steps: onboarding, delivering, then retaining or losing clients.16:12 - 19:00 Partnerships vital for growth in agency business.19:12 - 21:00 Three-tier services, pricing, and payment terms.---------------------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
Transcribe →Exploring Agency Growth: Does Size Matter?
Mar 14, 202400:21:57Tap to summarizeIn this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston ask the big question of whether size matters for agencies. They compare the different approaches to agency growth, emphasizing the importance of aligning the agency's growth strategy with its end goals.Josh and Shack also discuss the advantages of building partnerships with businesses and the strategic shift from growth through addition to growth through expansion. The conversation touches on the significance of offering a variety of services and the impact of in-person networking on securing big deals. Grab your coffee cup, and join Josh and Shack as they share their expertise on navigating the complexities of agency growth and offer guidance to those looking to build their own agencies.Agency Algorithm is produced by Podyssey.Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!
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