In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston dive into the intricacies of agency sales processes and client relationships.

As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency.

They share insights on upselling and the value of referral partnerships in maximizing revenue and client retention. Offering valuable tips and real-world examples.

Delve into this episode to gain actionable strategies for growing and optimizing your agency's service offerings and partnerships.

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Key moments:

00:00 - 2:57 Getting great deals for a newborn.

05:00 - 09:30 Upselling strategies: When is this necessary?

09:42 - 10:50 Continuously ask, offer solutions, and adapt.

10:53 - 16:00 Selling steps: onboarding, delivering, then retaining or losing clients.

16:12 - 19:00 Partnerships vital for growth in agency business.

19:12 - 21:00 Three-tier services, pricing, and payment terms.

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Keep in touch with your hosts.

Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.

Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!