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Most producers in the middle of your agency have never been asked what they actually want from their career. Not once. And it's costing you more than you think.

In a 10-producer agency, your middle six already generate more revenue than your top performers combined. Randy Schwantz breaks down the math: if those six producers each grow their books by just 20%, that's close to a million dollars in organic growth without a single new hire.

One agency owner proved it. Four of six middle producers hit that target, the agency added over $2 million in revenue, and nobody was hired to make it happen. If you haven't had a real developmental conversation with your middle producers lately, this is the episode that changes that.

Want us to tackle a real challenge you're dealing with? Submit your question using the link below. We read every question. We don’t respond to all of them—but the best ones get turned into episodes.

If this episode was helpful, share it with a producer or agency leader who needs it.

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