How do you know when a new agtech product is actually ready for the farm?

Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for ways to improve water and nutrient efficiency. These days he’s the Chief Agronomist for Green Evolution Technologies, which has a hydrogel technology that’s engineered to store water and nutrients in the soil.

This episode explores why adoption looks different on every farm, how growers are increasingly using their own data to assess new products, and why farmer confidence, not just evidence, is often the biggest barrier to change.

Hosted by Tenacious’ Dr. Maddie Mitchell, they discuss why Green Evolution Technologies has deliberately taken a slower path to market, the role of farmer investors, and how building a product around real farming systems (versus chasing rapid growth) can create stronger businesses in the long term.

Maddie and Chad discuss:

Why farmers trust their own on-farm trials more than research papers
The realities of the technology adoption curve in agtech
Why startup timelines don't always match farming timelines
The commercialization strategy behind Green Evolution Technologies
Why efficiency is becoming more valuable than simply increasing yield
The role of hydrogels in improving water and nutrient use efficiency

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