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Using AI tools doesn’t make you an AI expert — and pretending it does is hurting businesses.

In this episode, I explain the difference between tool users and real AI expertise.

I’m recording this episode from an indie game jam where I’m mentoring engineers, and it perfectly highlights a growing problem in the AI industry.

Too many people — especially marketers — are calling themselves “AI experts” after learning a handful of tools or getting certified. Using tools does not equal expertise.

In this episode, I break down:

Why AI tools don’t give you “god-like skills”
The difference between tool users and experts
Why AI certifications don’t impress real companies
Why Siemens, GE, and enterprise clients only care about experience
Who AI tools are actually for (and why that’s still valuable)
How bad AI advice is costing companies millions

If you want to learn AI properly, check out Digital Strike.
If you want AI done for you, contact Grata Software.

Marketers Are Lying About AI (Here’s Why)