AI and Brand Voice: Your Secret to Quality Scalable Content

Episode Release Date: May 20, 2025
Podcast: AI Explored
Host: Michael Stelzner, Social Media Examiner—AI Marketing
Guest: Kinsey Soderbergh, Founder of Authentic AI

Introduction

In the "AI and Brand Voice: Your Secret to Quality Scalable Content" episode of AI Explored, host Michael Stelzner delves deep into the pivotal role of authenticity in leveraging AI for marketing. Joined by Kinsey Soderbergh, founder of Authentic AI, the episode unpacks practical strategies for training AI to embody a brand's unique voice, ensuring content remains both scalable and genuine.

Kinsey's Journey into AI

Kinsey Soderbergh shares her transformative journey from founding Feel Good Social six years ago to establishing Authentic AI two months prior. She recounts her initial skepticism towards AI, highlighting common fears such as AI diluting authenticity and creativity:

Kinsey Soderbergh [02:47]: “I was a total curmudgeon about it... I was just like, isn’t the Internet fake enough as it is? What’s this going to do to our creativity or our critical thinking skills.”

However, a pivotal moment during a long drive shifted her perspective, leading her to embrace AI as a tool to enhance, rather than hinder, authentic brand expression.

Authentic AI: Services and Offerings

Authentic AI focuses on a "human first" approach, empowering solopreneurs and small business owners to integrate AI seamlessly into their operations without compromising their brand's authenticity. Kinsey offers:

• Online Courses: Including her flagship Brand Blueprint for ChatGPT.
• One-on-One Strategy Sessions: Personalized guidance for effective AI integration.
• Custom GPT Build-Outs: Tailored AI models that reflect a brand's unique voice.

Kinsey Soderbergh [07:19]: “I really work a lot with solopreneurs or small business owners to figure out, okay, how can we start using these tools in our business without feeling overwhelmed...”

Importance of Training AI to Match Brand Voice

Kinsey emphasizes the critical need to train AI to understand and replicate a brand's voice:

Kinsey Soderbergh [08:48]: “AI tools are here and the people who embrace them and start using them are the people who are not just going to thrive, but also like survive.”

She draws a parallel to onboarding a new human intern, stressing that without proper training, AI outputs can miss the mark:

Kinsey Soderbergh [08:48]: “If you were hiring a new human intern... you immediately go write me a social media caption. It’d probably be pretty crappy...”

The Brand Blueprint Method

Central to Kinsey’s approach is the Brand Blueprint Method, a comprehensive strategy document that equips AI tools to accurately represent a brand. This method encompasses five core strategies:

1. Brand Identity
2. Ideal Customers
3. Brand Voice and Writing Style
4. Offer Suite
5. Brand Messaging

a. Brand Identity

Defining the mission, vision, values, beliefs, and opinions that constitute the brand's essence.

Kinsey Soderbergh [17:38]: “Authenticity is one of my brand values... I decided to lean into who I truly am and everything seemed to click in my business.”

b. Ideal Customers

Beyond demographics, this includes lifestyle, values, pain points, and desires, providing AI with a deep understanding of the target audience.

c. Brand Voice and Writing Style

Detailing the nuances of the brand’s communication style ensures AI-generated content mirrors the intended tone and personality.

Kinsey Soderbergh [22:41]: “Because there's so many little nuances that you don't even realize, right? Your formatting style, your emoji usage...”

d. Offer Suite

Mapping out all offerings, from free resources to paid products and services, enabling AI to strategically reference and promote them within content.

e. Brand Messaging

Articulating the core messages, unique takes, and personal brand stories that differentiate the brand in the marketplace.

Practical Applications of the Brand Blueprint

Once the Brand Blueprint document is created, it serves as a foundational tool for training AI models like ChatGPT. Kinsey outlines several practical uses:

a. Uploading to AI Tools

The document can be uploaded directly into AI platforms to establish a consistent brand voice across all generated content.

Kinsey Soderbergh [31:32]: “All you need is a file upload feature with the tool that you're working on...”

b. Integration with Google Drive and ChatGPT Projects

Kinsey discusses seamless integrations, allowing for dynamic updates and centralized access to the Brand Blueprint.

Michael Stelzner [32:21]: “Can you just give it access to one document?...”

c. Examples of Use

1. Sales Pages: Outlining and drafting persuasive sales content.
2. Coding: Generating and troubleshooting website code snippets.
3. Social Media Content: Crafting Instagram captions and reels tailored to current trends.
4. Content Creation: Developing blog posts and marketing materials that resonate with the brand’s voice.

Kinsey Soderbergh [40:31]: “ChatGPT, actually I have fed it copy that I've written and it can replicate my brand's voice very, very well.”

Tips for Integrating AI into Workflows

Kinsey offers actionable advice for incorporating AI into daily business operations without feeling overwhelmed:

1. Identify Repetitive Tasks: Determine which steps in existing workflows can be expedited with AI.
2. Start Small: Begin with specific tasks like content creation or technical troubleshooting.
3. Use Reminders: Implement techniques like sticky notes to prompt the use of AI when stuck.

Kinsey Soderbergh [34:11]: “You can use your brand blueprint as kind of a knowledge base to train a custom GPT, a brand bot as I like to call them.”

Notable Quotes

• Kinsey Soderbergh [06:55]: “I actually did the nerdy math and I'm saving three hours a day, 15 hours a week, and 70 hours a month using AI tools in my business as a solopreneur.”

• Michael Stelzner [12:21]: “I love it. What I'm hearing you say is the big side of getting this right is many advantages...”

• Kinsey Soderbergh [45:53]: “Can ChatGPT help me with this? I stuck it next to my computer screen.”

Conclusion

This episode of AI Explored underscores the transformative potential of AI in marketing when aligned with a brand’s authentic voice. Kinsey Soderbergh provides invaluable insights into creating and utilizing a Brand Blueprint to harness AI tools effectively, ensuring content remains genuine, scalable, and strategically sound. By following her structured approach, marketers, creators, and business owners can unlock the full potential of AI, driving both productivity and authentic engagement.

For more insights and resources, visit SocialMediaExaminer.com/aipod.