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- [00:01]
Michael Stelzner
Hey, Mike Stelzner here. Want to master AI marketing? Social media marketing world 2025 has an entire AI track waiting for you. Join us in San Diego this March. Get your tickets now@socialmediamarketingworld.info and save big by acting now. Welcome to the AI Explored podcast, helping you put AI to work. And now, here's your host, Michael Stelzner. Hello, hello, hello. Thank you so much for joining me for the AI Explored podcast brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast for marketers, creators and business owners who want to know how to use AI. Today I'm going to be joined by Reed Florine and we're going to explore AI automation made easy. If you heard me talk about automation in the past and it sounded really technical, well, today we're going to explore a very easy way to do AI automation. And yes, we're going to get a little techy in the middle of the interview, but I think you'll be excited about what you hear today. I can't wait to see what this makes possible for you. Also, if you're a new listener to this podcast, be sure to follow this show so you don't miss any of our future content. Let's transition over to this week's interview with Reed Florine, helping you simplify your AI journey. Here is this week's expert guide. Today, I'm very excited to be joined by Reed Florine. If you don't know who Reed is, he's an AI marketing strategist and expert in affiliate marketing. He's the founder of automated aimarketer.com and he's also the AI expert in residence for Driven Mastermind. Reid, welcome to the show. How you doing today?
- [01:52]
Reed Florine
Thanks for having me, Michael. It's great to be here.
- [01:54]
Michael Stelzner
I'm super stoked you're here. Today Reid and I are going to explore how to regain your time by leveraging AI automation. Now, Reid, before we get into all the fun stuff here, I would love to hear your background. Like, how'd you get into AI? Start wherever you want to start.
- [02:09]
Reed Florine
Sure. Well, I'll go way back. So I started in the whole Internet marketing industry back in 1999. I was a 13 year old kid at the time and basically it was right before the dot com crash. So you've heard a lot of stuff about the Internet and the news and on TV and stuff. And I was like, oh, the Internet's kind of cool, but maybe I can do something with that and so there was this program called AllAdvantage.com, which was like a banner ad on your screen and they paid you like 50 cents an hour for every hour you were on and then 10 cents an hour for people you referred. So I was actually acting in a college play at the time and I referred a bunch of college students underneath me. And then it kind of spread like wildfire. And that's how I got my first taste of any sort of money that I ever made on my own. So I haven't like had a job or anything like that. I've always been self employed, doing my own thing. And so I learned how to do that, got that working, did a bunch of other stuff marketing wise and even had a stock market site that did really well as a teenager and had a bunch of different interests over the years. Some things did really well, some things did not do so well and it was a lot of fun. And then AI it's been the last several years. I'd say sometime during COVID is when I really got really interested in it. And so I started creating tutorials about different AI tools that I was using. Jasper was one of them that was really popular that I created a bunch of training in their community and then they marked me as a community expert for their community. And then I got really involved with Trends Co, which I guess was owned by Sam Parr I think at the time. And so that community nominated me as their AI expert guru person on that kind of stuff. And then that got me on Perry Belcher's radar. He's one of the co founders of Driven Mastermind and he's invited me to speak on his stage a lot about AI and automation stuff that I'm using myself. And then I've been helping a lot of people over the years with what's working for me with AI and automation.
- [04:01]
Michael Stelzner
Love it. So I just love to explore a little bit of your journey over the last few years using AI just outside of being involved in all these amazing communities. Like what was your aha moment that kind of got you excited about AI? Just share a little bit about that if you don't mind.
- [04:16]
Reed Florine
I think just how easy it is to get something to like to actually create content with AI kind of got me really going with it because when I started really dabbling with AI, you would have to like write a blog post by hand and it would take a long time to research everything and write everything out and to spell check everything, analyze everything and then actually post it on your site. And so then I started using tools like Jasper and that sped up a lot of the process for doing that kind of stuff. And then I moved on from Jasper to other tools over the years. But that kind of opened my eyes on like, well, you can really get this AI stuff to do with a lot of work for you. You don't necessarily need to have a large team, you don't need to have an office, you don't need to be slaving over this stuff all on your own. You can have a computer do a lot of the work for you.
- [05:03]
Michael Stelzner
And what about on the automation side of it? Like, when did AI and automation start connecting for you?
- [05:09]
Reed Florine
So I've been playing with automation longer than AI. So I was using things like Zapier and Make and stuff like that for several years now for different things and automating different tasks for me. And then when they started adding stuff where you could connect it up to like OpenAI and use your API keys and stuff like that, that's when I started to click like, oh, I could really automate this stuff. Like, I'm not necessarily having to log into a tool and do stuff, then copy and paste and put it into another tool. Like, let's say I wanted to do a blog post or something. I wouldn't have to log into say Jasper or ChatGPT and then create my blog post and then copy and paste and put it on a blog and do some editing and stuff like that. I could automate a lot of that process and it could go out and research the information. It could create the outline, it could create the content, it could actually write the content and post it on my blog for me. And that's when I was like, oh, that's pretty cool. And then I started playing with other automation tools, things like Cheat Layer and taskmagic and Robomotion and a bunch of different things that I've played with over the years and collected over the years to experiment with. And they all have like pros and cons and, you know, some work better than others and some are quite nerdy and others are more user friendly to the average person that can use it and start seeing some results. And so that just got me really excited about it, where it's like, hey, I can show people how to use this kind of stuff, show it how it's working for me, not only make money as an affiliate promoting these tools, but I'm also helping people succeed in their business with these different tools and helping them automate different aspects of their life.
- [06:40]
Michael Stelzner
Love it. Okay, so to all of the marketers and entrepreneurs that are listening right now that have not embraced AI automation, I know you've kind of hinted at it a little bit, but if this is done right, what's the upside? What could it make possible for those that maybe pay attention to what we're about to talk about today?
- [06:57]
Reed Florine
I mean, pretty crazy numbers for things. So, for instance, one of the tools I use is called mindpal. And one of the things that I really like about mindpal is it tracks, like, how much time it estimates that you've saved in a week. And it's one of my best weeks. I saved 3,683 hours of work just by using Mindpath. So I have other automations that I use, but just in mindpal alone, I saved over 3000 hours of time on a work week. And so if you were to multiply that out by, like, actual employees doing stuff, it would be an astronomical number of people that I would need and just the expense of having all those people doing stuff. Or this is a tool that's, you know, relatively inexpensive, and it was doing a lot of the work for me. And so I think that's just fascinating when you can tie that together, tie that into other tools that you're using. Save yourself a ton of time, save yourself a ton of energy, save yourself a ton of money by leveraging these different tools.
- [07:51]
Michael Stelzner
Love it. Absolutely love it. All right, so let's say that we want to go ahead and begin doing some sort of AI automation. What do we need to be thinking about first? Where do we need to begin?
- [08:02]
Reed Florine
So one of the things that I would really think about is is there something that you do on a repetitive basis, like maybe something you do every single in your business or something that a team member does in your business that you could automate? You could get some sort of automation going. Whether it's doing something like Mindpower, it's going to be mainly creating content, or maybe it's going to be something like taskmagic and Cheat Layer, where it's going to be like clicking different buttons on your computer and moving stuff between different programs. There's a bunch of different opportunities for different things. And like, some of those tools, like for instance, I talked about taskmagic and Cheat Layer, you can, like, record a video of you doing something, and you can send that to those tools, and it will create the automation for you. So it will actually watch the video and start kind of mapping those things on your screen and be able to follow along and create an Automation that runs without you. So that's just, I think, fascinating with where we're at right now with this kind of technology. And so if you can do those kind of things where you could focus on just knocking out one thing, like one particular aspect that's really a burden for you. Like for instance, you do a lot of these podcasts, so you've got to figure out, like researching the guest and you've got to figure out what kind of questions you want to ask and you've got to do stuff with the actual content of the interview where you're piecing things together and you're transcribing stuff and you're creating like show notes and you're publishing all this content and creating all these like social media posts to share, like this podcast episode. Those are things that you could automate with an AI and an automation tool that could take off a lot of that workload for you. And so those are wonderful things that if you can think of something that you do on a repetitive basis, that if you could just eliminate part of it, even if it's just eliminating one step, that's phenomenal because of the amount of time that you save. It has a snowball effect. When you save a little bit of time, let's say you save five minutes a day with an automation, well, maybe you do another automation and that saves you another 10 minutes. Well, that's 15 minutes right there that you could be used doing something more strategic with your time, something that an AI or an automation can't really do. You can focus on that time during that 15 minutes. And then, you know, if you keep doing that and keep creating more and more of these automations, you eventually have it where your workday is pretty free and you're able to work on the things that you really enjoy without necessarily being stuck in the weeds doing all the day to day operations in your business.
- [10:27]
Michael Stelzner
Talk to me a little bit about mindset shifts that we might have to make about machines doing things versus us doing things.
- [10:34]
Reed Florine
I think one of the mindset things that I encounter a lot with people is they think that they can do everything better than everyone else. Like they aren't willing to hire someone because they can do it better. And if a machine can do it 70, 80, 90% of the way there, and you put a little bit of time into doing some tweaks to it, that saves you a ton of time, energy and effort on doing stuff. So that that's a mindset shift that I think a lot of people need to make Another mindset shift is kind of like Hollywood for this is they think like these AI things and the automations are just going to like rise up and enslave us all. And it's like really like that makes for a really good movie. But I don't foresee that happening with any of this stuff. So I think that's kind of an unfounded fear that, that we've just kind of been spoon fed with all these different movies that we've watched over the years, over the decades actually it's been a common trope with movies. So I think that's something that a lot of people need to forget about and just leverage this. Because if you are not leveraging AI and automation, your competition is. And if your competition is and you're not, you're eventually going to be put out of business.
- [11:40]
Michael Stelzner
When it comes to identifying a common task that maybe we do all the time. Do you have any tips on how to document it in such a way that it's kind of ready for automation, like creating some sort of a list or standard operating procedure or any tips on that? Because not everybody has. Well, most of the listeners probably have not done any automation at all. So they don't know like how to like break it down. Any tips on that?
- [12:04]
Reed Florine
Yeah, I'll give actually another tool. It's called Comodo decks.com and this is a tool where it kind of combines like scribe and loom and it's almost like they had a baby where it will. Every time you click your mouse, it records that information and kind of writes like a how to to like SOP that goes along with it and has the screenshots for that and actually write some text on like where you clicked on the particular thing. Like maybe you open your web browser, you went to google.com, you typed in something and you hit the search button. And that might be like the three or four steps for that particular sop. Well, it's going to have all that stuff where it's going to be like you opened up Chrome, you typed in google.com, that'd be like step two, you typed in how to make money online and then you click search. And so it's like four steps. It's got screenshots for each of those things, it's got text that goes in with all that and it also records a video of you doing it too. So you got kind of the best of both worlds where you've got the screenshots and the text that go with it. So you can Use that to help you automate it. And you've got the video itself where you or your team or even you could feed that into some of these other tools like Cheat Layer or Taskmagic. And I'm sure there's other ones now where you could upload like that video and it could create a good chunk of that automation for you. So I think that's something that a lot of people kind of overlook where it's like, if you could just use something like that, it's going to be a lot better for you for creating these different automations. And then you just have that going on like in the background while you're doing something. You basically click record and you do your tasks. You do your, you know, 5, 10, 20 minute task, whatever it is, and you've got this pretty detailed SOP and video. You might have to do a few edits to it, but you've got a really good training document that you could use, a team member could use or you could use with AI and automation to automate the whole thing.
- [13:51]
Michael Stelzner
Love it. Okay, moving on to the next step. So let's say we've adjusted our mindset and we've kind of identified something that we know we want to automate and maybe we've used Komodo Dex Dex to help us kind of document that a little bit. Let's talk about an example, right? Like you've got some examples that we've prepped. Maybe you could share some of the examples about how you're creating affiliate content.
- [14:16]
Reed Florine
Specifically one of the tools that I made, and this is a mindpal automation where. And I'll give you guys access to this as well. But basically you put in like a URL, so a link to something. It could be an affiliate link, could be a link to your website, could be a blog, could be whatever you put in a link, it will actually read the content of that link and then the next steps of it, it will create like a blog post outline, it will actually create a blog post, it will create video scripts, it'll create email swipes, it'll create social media posts, it'll create all this content for you to help you promote that particular offer that particular product as an affiliate or promoting your own thing with it. And so that saves people a ton of time, energy and effort because it's doing all the work for them. You know, it's actually reading the website, it's creating stuff that's related to what's on the page and it's giving you these tools that are unique to you that you can use to start spreading the word and promoting, you know, said affiliate program. And that's a great way to stand out because a lot of people, especially in the affiliate marketing space, they just copy and paste an existing promotional tool that they get from the product vendor and then they wonder why no one's actually reading their emails. Well, if you had 100 people that, you know, let's say you're on 100 different lists and they're all promoting the same, probably the same offer, and every single person sending out the exact same subject line, the exact same body, it really doesn't convince anyone to buy anything. And so if you can have these more unique emails that go out, in this particular case, it could be your social media posts, it could be the blog posts, could be the video scripts, whatever. But in this particular case, we're talking about the emails. You will stand out and your emails will get more read. More people will read them, more people open them, more people will click on them, and eventually you'll have more commissions coming through because that's just the nature of the game.
- [16:02]
Michael Stelzner
Also, tell me about something you were doing with Perry Belcher. You were going to share an example of a lead magnet that you created.
- [16:07]
Reed Florine
Yeah. So a few months ago, Perry had this class, it was called Lead Laundering, and basically it was a course on how to create a bunch of different lead magnets and get people to sign up on your list. So it might be things like case studies and videos and ebooks and all this kind of stuff that you might use to get people to opt in for your newsletter or your email list. And so what I did is I looked at that training and I created an automation where it created all. It was like 40 different lead magnets that he talked about. You basically would type in your topic, your niche market that you're interested in, and it would actually create all those pieces of content for you. So then you could pick and choose which ones you wanted to use, do a few tweaks to them, and you're good to go. You could start building an email list that way. And that's where a lot of people were saving so much time with the automations that I was doing, because I gave that away to people that bought that training of his. And so that's where I got thousands of hours saved because I let a few people use it. And that was a great way to show off how this works and to help a lot of people grow their business. And that's really what it's all about. If you can create different tools that only help yourself, but you can share them with others, I think that's a wonderful position to be in.
- [17:21]
Michael Stelzner
So just so I'm clear, was this some sort of like a custom GPT that you created where it would ask a couple of questions and then it would create something for them that they could use as the lead magnet as an affiliate for this product or just help me understand a little bit more about that.
- [17:34]
Reed Florine
Sure. So actually all they basically did was they would just type in like their niche market, like their topic that they wanted their, their content to be about. So let's say it's, I don't know, pickleball for instance. They would type in pickleball and, and then it would go out and actually create all these unique pieces of content that you could use to get people to sign up for an email list. So it might be like a script for like a video about pickleball, it might be an ebook about pickleball, it might be some articles about pickleball or a case study or a white paper. It create all these different things for you and it actually would research stuff about the topic online and then it would condense all that information in and actually write the content for you. So you had this stuff that was pretty much good to go. Like you might want to make a few tweaks to it and make it pretty and stuff like that, but you can take that information and you could get people to sign up for an email list. And so that's, I tried to make it as easy as possible where it's like they just typed in their topic and click generate and it, it did everything for them.
- [18:30]
Michael Stelzner
You probably already know this, but marketing is changing faster than ever and AI, it's leading the charge. At Social Media Marketing World 2025, we're bringing together the brightest minds in AI marketing to help you stay ahead. We're talking real strategies, proven workflows and hands on training you won't find anywhere else. Our AI track is designed specifically for marketers just like you. Ready to transform your marketing. Join us in San Diego this March. Head to Social Media marketingworld.info and secure your spot today. So just so I can unravel the backside of this, how did you power this tool? I mean, and maybe this is getting into the next question with all these tools that you were using, but was this something that, where you had to use programming language to be able to do this in API calls and stuff or were you using over the shelf, if you will, software to be able to make something like this possible.
- [19:27]
Reed Florine
So for both those examples, like the automated AI stuff for creating the affiliate stuff and the content for like Perry Belcher's course, I use a tool called mindpal. And so mindpal is a tool that allows you to create automations that you can use internally, but you can also create these automations that you can share with others. You can embed them on your website, you can share them as a link, you can get people to opt into your site for using tools, you can get people to pay you money for access to the tools you've created with MindPal. And then MindPal connects up to all sorts of different AI providers. So you've got things like OpenAI and Gemini and Deep Seq. Pretty much everything is in there now that it connects to. Perplexity is in there now. A bunch of different things that it can connect up to and you can have it basically send the information out to that provider and then it gets sent back into your mindpal automation and then that can get sent to the next step. So for instance, with like the tool that created like the affiliate marketing stuff, basically I had an input box where it was, you know, what's the URL you put in the URL you click submit and then it would go, it would read the page that was like one step in the automation, then the next step in the automation it would take what it extracted from that page. It would use that to write like a blog post outline. Then the blog post outline would help guide the next step of the automation which would actually write the blog post. So it was actually looking back at that previous step to know this is the stuff it needs to cover, this is what this is about. It had that information. And then I think the next step in that particular automation, it creates like a video script. So it actually looks at the previous steps, kind of see what's been covered. And it would create like a video script that would kind of be along the same kind of vein of everything. And then the next step is it creates like the social media posts that you've got, like Facebook posts and Instagram posts and different posts that you could use that you could copy and paste and send on your different platforms. And then finally it creates like a seven day email series. That's where it's looking at the previous outputs from the previous steps to go, okay, here's really what's been covered about this thing. Let's create a really engaging email sequence that gets people to, you know, like, and trust us and actually Buy the recommendation.
- [21:43]
Michael Stelzner
I love this and I want to dig in a little deeper. I've heard of Mind Pal with some of the previous guests that have been on the show, but I've heard Even more about make.com and zapier.com it sounds like Mind Pal is kind of like easier to use version of these. Have you messed around with make and Zapier or what's your thoughts on that?
- [22:01]
Reed Florine
I've used all those tools, so I personally find Zapier easier than make myself. I know it's like personal preference for different things, but I think just the way my mind works, I find Zapier a little easier to make. And then of those, I think mindpal is the easiest of the bunch. And mindpal recently did a big overhaul on their software. They've added a lot of the features that things like zapier and make actually have in them where you can create these different APIs that can go out to different resources and create different automations. That way you can connect stuff up and have it actually get sent into mindpal. So you can get stuff to go in and out of mindpal. And that's just a fascinating thing. With stuff, they've even added a thing where this is getting a little nerdy. But you can take the API docs for a particular tool, you can paste that into mindpal, it will actually read the API docs and create the automations necessary to connect that tool up. So it's pretty cool with what they've been adding. They're very smart. It's a company based out of Vietnam and. And very impressed.
- [23:04]
Michael Stelzner
First of all, I love the fact that you can do internal or external automations. This is very akin to what you can do with custom GPTs and chat GPT. Right. You can have private ones, team ones, or public ones. And I love the idea that you could create a automation powered by AI that is a special benefit of like a membership. Right. Which is kind of what it sounds like Perry did. Right. Like what you develop, I would imagine, was locked behind Perry's membership, is that correct?
- [23:34]
Reed Florine
I only shared it inside his Facebook group for his members that paid for that course.
- [23:39]
Michael Stelzner
So, yeah, yeah, essentially the same thing. Right. So how does mindpal work as far as like the cost? Talk to us a little bit about that.
- [23:47]
Reed Florine
Yeah, so they've. They've got different plans for it. I think the cheapest plan's like 40 bucks a month, something like that. And I think that gives you like 6,000 AI credits, which I think would be plenty for most people's. Needs and then you can go up from there. I don't know what they like. The teams and business plan are for things. You can add your own like API keys for stuff. So that's one way to save a little bit of money on stuff where like you can add your OpenAI key and Gemini key.
- [24:16]
Michael Stelzner
Yeah, yeah, I like that. So that could save you money. Interesting. Now, do you find that MindPal is essentially got all the things that Zapier and Make.com have? Or if they don't, can you also integrate Zapier and Make into MindPal?
- [24:31]
Reed Florine
You definitely can integrate both those into MindPal with stuff because they give you stuff to do, like webhooks and API stuff in and out of MindPal. Now for instance, like Zapier and Make have been around for several years, so they've got integrations with thousands of different tools that they've built up. Like zapier has been around for a decade or so. They've integrated with seven or eight thousand different tools now. So they have that edge where MindPal doesn't have that yet, but they're adding stuff and they're allowing you to add your own tools in where basically copy and paste the API docs and it tries to create the automation for you without you having to be super technical. So I think that's fascinating with it. Obviously that's pretty new with this tool, so it's only going to get better and they're very responsive to any sort of feedback. So I think that's going to be interesting. I would imagine that they will probably figure out some of the stuff that people are commonly connecting up and probably start adding more and more of those as just kind of default integrations that you can quickly and easily do. Like for instance, you've probably used like hey gen before, which can create videos that look like you, like an avatar kind of thing. They have an integration with heygen where you can connect up to the API and create like your script inside of mindpal and have it automatically create the video inside of hey Gen just by entering in your credentials for heygen. So that's a fascinating thing for being able to do stuff. And I think we're going to see more and more stuff like that.
- [25:59]
Michael Stelzner
I have two questions, one about the storage of the information and the other one about the user interface from a consumer perspective. Let's start with the storage of information. Do you need some sort of a database to connect into MindPal, like an airtable or something else, or does it have its own database? Because I'm curious about how the data moves through the automations. Sure.
- [26:22]
Reed Florine
So the different plan levels have different storage space and I think you can buy additional storage if you need. And basically you can upload different documents. Like for instance, let's say you had a bunch of transcripts from say your YouTube channel. You could upload all those transcripts as like this knowledge source for instance, inside of mindpal and then mindpal would be able to read that information, know kind of like what kind of content you're creating, what would have all the expertise from, from all the shows that you've done and it would be able to create content in a very similar vein. Conversely, let's say that you took like all your blog posts that were like the summaries of all the episodes that you've done. It would have that whole writing style of how you go about doing that and it would know exactly how you're doing that for, you know, future blog post summaries of the articles that are of the podcast that you're doing. I think that's a fascinating aspect of it. And like for instance, if you're just uploading say like text files, they don't take up a ton of space. It's when you start uploading things like videos and audio files and expecting it to transcribe that stuff, that's when it's going to take up a lot of space. If I were to like transcribe, for instance, like maybe I've got a video and audio that I want to transcribe. OpenAI has a free transcription tool called Whisper. And so if you're on a Mac there's a tool called MacWhisper that is really easy to use and it's got a nice interface that you can transcribe your videos and audios that way. And then on PC there's a nice interface and this one's free too, it's called Subtitle Edit and that you can basically you just upload your or you drag and drop your video or audio file and then you select OpenAI and the settings and it will create your transcript for you. And that's totally free to use. You're not using any of these third party tools to transcribe stuff anymore. It does a really good job.
- [28:13]
Michael Stelzner
Let's say you have all these files living inside of a Google Drive, for example. Is there a way to connect that into MindPal so you can say like here's where the files are for this particular automation. So watch this folder. When I drop files in there, you Know, automatically trigger things. Is that kind of stuff possible? I know you can do that with Make.
- [28:33]
Reed Florine
I know they've had some stuff like they recently just kind of redid the whole interface. So I haven't tried the new update, but I know they've had stuff where like, you've been able to connect like, Notion before and like Google Drive and stuff up. They just changed it this week, so I haven't tested it to see that those features are still in there, but basically you would just kind of connect it up to the particular Drive folders and it could monitor that. At least that's how it seemed to work in the past.
- [28:57]
Michael Stelzner
Yeah, no, that's totally cool. Let's say there's multiple steps like you talked about earlier, Right. With these examples where there's multiple passes that AI is taking on something, I would imagine you can determine which AI model does which task. Right. Because some are much better at certain things and other things. Do you get a chance with each of these things to choose whether It's Claude or ChatGPT or Gemini or hey Gen or whatever? I mean, you get all these options as you're going through the automation.
- [29:27]
Reed Florine
Yep. So for instance, in mindpal, there's basically a dropdown in your settings for like, what model you want to use. And you can select like different OpenAI models or different Google models or different Deep SEQ or whatever. You can select the different one depending on what's working best for you and go from there. So like, for instance, in automation you might find that, for instance, maybe Claude is really good at writing, but maybe it's not so good at doing math. For instance, you might switch it over to like ChatGPT to do the math, just to give you a simple example. And so those could be different steps inside the one, like workflow, and each one could be a different one. Like, you could have ChatGPT for one, you could have Gemini for another, you could have Perplexity for another one and kind of bounce back and forth. You could also have stuff where, let's say you wanted it to actually, like, review the content that you've generated. You could have like these different sections of your workflow where you might have, you know, OpenAI review it, you might have Gemini review it, you might have Claude review it, and that would give you some examples of ways to improve it. And that would be like a way that you could have all that information, let's say as a blog post, for instance, you could have all those different AIs kind of do a final check on it and then have it kind of contents that down to here's the things that need to be improved. Then your final rewrite would go and it would actually implement all those suggestions.
- [30:45]
Michael Stelzner
What about the user interface? If we were to make something that was useful for our staff or for our customers, what does that experience look like? Is it a lot like ChatGPT or what does that look like? You know, like you said you had made one that you shared inside of a Facebook group. So just describe what that user experience is like for someone after they've created something like this.
- [31:08]
Reed Florine
Yeah, so you've got a couple different options for instance in Mindpath. So you can do something that's more like a ChatGPT interface where they're just having a conversation with it. I think of that as more of kind of like a single agent workflow where it might be really good at doing X, so maybe it's really good at creating YouTube descriptions, for instance, and that's all it can do. Whereas you might have more of an interface where it's like you might input a couple things like maybe this is the topic of what I want you to create. Here's a little bit of like the demographics of who you're creating this content for. And it's basically just some like input boxes, essentially where you're the end user is just typing in some content and then they click generate and then each step of the workflow is actually creating the content further on down the page. And so you could embed that on your own website or you could link to that directly. Like for instance, let's say you have a private member's area for stuff. You could embed a particular tool inside your members area that you develop and that way only people that are paying members of this membership site have access to using the tool because they don't have the direct link to using it. And they would have to keep paying access for using that tool. And you don't have to be a programmer, you don't have to know how to do any of that kind of stuff. You just use their simple interface. Like they've made it really simple where it's like they have AI that will build your automations for you. So like you might say I want something to create LinkedIn content and it will create a whole like automation for you about like researching your market for creating the LinkedIn content, actually creating the LinkedIn content, refining the LinkedIn content, giving you maybe some images to go along with your LinkedIn content. Like it'll do all that for you. And then you might do some tweaks to refine it and put it more in your voice and stuff like that. But you've got the general kind of gist of your automation and took you 30 seconds to do so. It's pretty crazy.
- [33:08]
Michael Stelzner
That is nuts. So what I'm hearing you say is that if you don't know exactly all the steps, you could tell it, this is what I want. And it's going to go ahead and try to create the automation for you based on what it knows about all the automations it's probably previously created. And then you can go in and modify it so that you don't have to start from scratch. That's a huge advantage. Is there any downside, any negatives? I mean, I know you've used a lot of other tools. Is there anything that at this juncture you might not want to use mindpal for and you might want to go to some other tool for?
- [33:40]
Reed Florine
I mean, I think it's a good like first tool to like learn and master and use. Because like a lot of the AI and automation tools that I've used, they are pretty nerdy. They have a major learning curve. There's a lot of things that can go wrong trying to get those automations to work where I feel like I create something in mindpal or it'll create it for me and it just works. So I think that's a good place, kind of a good first place to start and then, you know, kind of the next step up. Like let's say you want to create a totally unique interface that's totally how you want it to look and stuff like that. You might look at something like Bolt New, for instance, which can create different applications for you, different software where basically you just type in what you want to build and it will actually create the whole framework of the software. You're going to be refining it and doing different prompts with it to get it exactly how you want it to be. But it's gotten a lot better. Like that came out, I think October, and it was pretty clunky then, but it's gotten a lot better now.
- [34:41]
Michael Stelzner
Do you need to be a programmer to be able to use that?
- [34:44]
Reed Florine
I don't think you do. I think it would definitely help if you had some basic understanding of stuff, but it's pretty good at figuring out when there's an issue. And you could like copy and paste like for instance, the bug issue and paste it back into the prompt and it will usually fix it for you. Not every time. Sometimes I have to wrestle with it a few times, but I haven't had to like really dive in and try to like really code something in there. So I guess in general I'd say no, you don't need to be a programmer to use something like bolt.
- [35:14]
Michael Stelzner
What about TaskMagic? This is something we brought up when we were prepping. Is there anything worth talking about there?
- [35:19]
Reed Florine
I mean, what's nice about that is it's definitely a tool that's aimed at like basically you record yourself doing something so you could upload an existing video or you make a new video. Almost like you're just hopping on loom. You do something and it's going to create the basis of your automation for you. So it's really good at automating different tasks, like on your computer and in your web browser. It may not necessarily be like, like I want to create a lot of content with TaskMagick, it may be more moving data back and forth between different things for you, or it may accept a bunch of Facebook friend requests or something for you. It's going to automate kind of some of those kind of tedious tasks that you wouldn't otherwise want to do.
- [35:57]
Michael Stelzner
Oh, this is intriguing. So what I'm hearing you say is that task magic is quite literally taken over your browser, where mindpal, it's all happening up in the cloud. Is that kind of the distinction here between the two of them?
- [36:06]
Reed Florine
Yeah. In the current iteration, I don't know if Mind Pal's got any tricks up their sleeve where they want to switch in that direction, but right now it's more like kind of cloud based, interacting with all these different AI models.
- [36:18]
Michael Stelzner
Are there any other tools that you're experimenting with that you're kind of excited about that we have not yet mentioned? If not, I definitely want to talk about scheduled tasks and chatgpt, because I know you and I were talking about that briefly.
- [36:29]
Reed Florine
Yeah. There's a tool I downloaded the other day onto my phone called Hero and I think it's created by some former like Google engineers and it's basically like 10 apps in one. So you got like your, your calendar and your reminders and your weather and all these different things all in one app that you can load and it reminds you of all these different things that you have to do. And it's really good at keeping me on track for different things. So I think that's a good free tool. At least it's free currently. I don't know what their plan is for monetizing it. If it's going to be ads or subscriptions.
- [37:00]
Michael Stelzner
Is that Android only?
- [37:01]
Reed Florine
I have it on my iPhone. I haven't put it on my Android one yet, but I have it on my iPhone and it works. So that's worth looking into.
- [37:08]
Michael Stelzner
Interesting Hero.
- [37:10]
Reed Florine
I mean, there's different tools that I've been downloading like onto my computer and they're, they're pretty nerdy. Browser use, I think is one of them. And that's on GitHub. And so if you've ever used like OpenAI's operator or basically can like go on your computer and do the task for you, this is essentially doing the same thing, but it's free. So it may be using like your API credits to go back and forth between like say Gemini or Claude or OpenAI for different stuff, but this is actually on your computer and it's going out and doing the actual tasks for you. So it's interesting to see more and more like open source stuff coming up and out where it's doing some of these things where like previously it was, for instance, when OpenAI operator came out, I wasn't super excited about it because I've been able to automate my desktop for a long time with tools like cheat layer and so I wasn't like super motivated to get it. But now that there's more and more tools and I know these tools are going to get easier to use, like they're made for nerds right now, but eventually it's going to get switched where the everyday person is going to be able to just download a really easy to use interface, click a button and say what they want to do and it's just going to do it. And so that's, I think that's pretty exciting with where we're at. Like, I think that's going to happen like this year or next year where it's going to get so much easier for that kind of stuff.
- [38:29]
Michael Stelzner
Talk to me about scheduled tasks in ChatGPT. We're recording this in the middle of February. Obviously it could change, but how are you using it? Because I've not yet messed with it.
- [38:38]
Reed Florine
Yeah, so that's a fairly new thing with OpenAI came out a couple weeks ago. And basically you can have it do stuff for you or actually remind you of things on a recurring basis. So one of the things that I have it do is every couple hours it checks in with me to make sure that I'm working on whatever I told it I wanted to be working on. And it also gives me a new story for some new AI advancement. So I can still stay abreast of different things. I don't have to be searching for all this news all the time. I can see what's a new and exciting thing and click through and read it if I want. It gives me a little summary of it. So that might be enough to kind of whet my appetite. And if I want more, I can click it and go from there. But I mean, that's a useful tool all on its own, where it's basically checking in with me every like three, four hours. Be like, hey, have you done this? Have you done that? Are you still working on this kind of thing? So it's almost like a person bugging me, if you will.
- [39:33]
Michael Stelzner
How is it doing it? How is it communicating though? That's what I'm curious about. Is it through email?
- [39:38]
Reed Florine
So it will send out a message on email, but also like if you have ChatGPT installed, like say on your phone, for instance, you'll get like a push notification saying you've got this new, you know, chat GPT message and it could be like a little summary of it and you click on that and it'll give you the, the more detailed actual response from it. Then other things I've done is got another one where it's like every single day. Basically my prompt was something to the essence of based on what you know about me, why don't you pair stuff with what you know about me and come up with a creative angle where to go with the next step for it. And so it would every single day come up with different ideas that I might not be thinking about for different stuff that I'm into. You know, whether it's AI and automation stuff or things in my family life or personal life things. And it's coming up with these different unique angles for stuff. And you know, some of them are pretty cool. Others I'm like, eh, whatever. You know, that doesn't excite me. But it's interesting that it can take all this knowledge base off of all the conversations I've ever had with ChatGPT and come up with all these unique angles for me that I wouldn't otherwise be thinking of.
- [40:45]
Michael Stelzner
Reid, this has been an absolutely fascinating discussion. I thank you so much for sharing all these different apps and tools that you're using. If people want to connect with you on the socials, where do you want to send them? And if they want to check out more about whatever you've got going on, is there a website you want to send them to?
- [41:02]
Reed Florine
I mean, probably the social media thing that I'm on the most is Facebook. So you can just search for my name, read Florine, and find me there. And then, you know, if you actually want to see some of this automation stuff in action and actually use it for yourself, go to automated aimarketer.com you can create an account and that will actually give you a tool that'll do the, like, affiliate marketing promotion that we were talking about earlier, where you type in the URL and it'll create like, the blog posts and the emails and video scripts and social media posts for you so you can start promoting those different things that you want to promote. And so that's a great way to kind of get to know me and see this stuff in action.
- [41:37]
Michael Stelzner
Thank you so much, Reid, for coming on the show today.
- [41:39]
Reed Florine
Thank you. Thanks for having me.
- [41:40]
Michael Stelzner
Hey, if you missed anything, we took all the notes for you over@social mediaexaminer.com a4d. Be sure to follow this show on your favorite podcasting app. And if you've been a longtime listener, would you give us a review on whatever your listening platform is and also let your friends know about this show. I'm Elsner on Facebook, Stelzner on LinkedIn and ikestelsner on X. And do check out our other shows, the Social Media Marketing Podcast and the Social Media Marketing Talk Show. This brings us to the end of the AI Explored podcast. I'm your host, Michael Stelzner. I'll be back with the next week. I hope you make the best out of your day, and may I help you become more successful. The AI Explored Podcast is a production of Social Media Examiner. If you're serious about learning more about AI and marketing, I'll see you at Social Media Marketing World 2025. Go to Social Media Marketing World.info and secure your spot today.