AI Explored Podcast: "AI Social Content at Scale: Grow Your Reach, Regain Your Time"

Host: Michael Stelzner (Founder, Social Media Examiner)
Guest: Anik Singal (Founder, Eugentic AI; AI marketing & sales specialist)
Date: August 19, 2025

Overview

This episode dives deep into practical, actionable methods for marketers, creators, and entrepreneurs to use AI to dramatically scale both written and video social content—without sacrificing quality or spending countless hours. Michael Stelzner interviews Anik Singal, who shares his journey from AI skeptic to influencer, and breaks down the exact processes and tools he uses to get up to 25 million+ monthly views via AI-generated content. The discussion is candid, technical, and loaded with takeaways for anyone ready to put AI to work in their business.

Key Discussion Points & Insights

1. Anik Singal’s Transition to AI in Content Creation

• Background Story ([04:22]–[09:24])

  • 24-year veteran in marketing and sales.
  • Reluctant at first about AI, especially as a copywriter.
  • His interest was piqued when he saw AI’s promise for legal compliance—after a difficult encounter with the FTC.
  • “The more layers I fold, I’m trying to solve the problem... At a point, there’s a day, a time when I go, ‘oh, crap, I get it.’ And my entire perspective on AI changed.” – Anik [08:29]
  • Since then, became an “AI addict”—constantly experimenting with latest tools.

• Eugentic AI ([09:29]–[10:21])

  • Launched four months ago; $4M raised and growing.
  • Focused on AI tools for marketing/sales; acquiring companies and building in-house.
  • Preparing to launch “Eugentic IQ” and host a major AI summit.

2. The Results of Scaling Content with AI

• Massive Content Reach ([10:27]–[11:21])
  • Achieving up to 25M+ views/month.
  • Uses an AI avatar “Aionic” for content.
  • High consistency and engagement—gains 500–1,000 new followers daily across platforms.

3. Why Marketers & SMBs Must Use AI Now

• Key Advantages ([11:21]–[13:48])
  • Consistency, time, and freedom: AI removes the barrier of time.
  • “You’re going to get left behind real fast because you’re not going to be as efficient and as effective as your competitor.” – Anik [12:45]
  • 99% of Fortune 500s are already using some AI; only 25% of small businesses are.

4. Foundational Content Strategy Decisions

• Pick Your Role: Entertainer, Educator, Journalist ([13:59]–[17:35])
  • Choose one primary persona and stick to one niche/topic for maximum success.
  • “Pick one and educate. Teach people how to use it. You will build a following slower... but that much more profitable, that much more responsive.” – Anik [15:35]

5. Overcoming Mindset Blocks

• Disclosing AI Use ([17:35]–[18:37])
  • Be open that you use AI—audiences respond positively and with humor.
  • “Yes, Sherlock Holmes, it’s AI. I said that. And what I just tell people is if you don’t like it, don’t watch it.” – Anik [13:36]
  • Fear that using AI removes authenticity is unfounded; followers love the transparency.

6. Finding Winning Content Topics

• The 10x Rule for Topic Research ([20:04]–[23:07])

  • Research top-performing creators in your niche.
  • Scroll their video lists, look for outlier videos that get 10x the typical views.
  • “I want you to just—there’s the homepage, the profile page where it has all the videos listed, and on all of them, it shows you the view count... Now, look for the 10x rule.” – Anik [20:49]
  • Topics that are viral for others can form the basis for your own (never copy content, just topics).

• Repurposing Winning Topics ([24:25]–[25:45])

  • Use winning shorts topics for blog posts, email subject lines, ads, and newsletters.

7. Writing with AI: Tools & Advanced Workflows

• Tools Overview ([27:42]–[31:59])

  • Claude for quick quality drafts (with CLAUDE Projects for customization).
  • GetPoppy.ai (“Poppy AI”): Allows uploading multiple content types (text, audio, video, links) into a visual board, which is then used to guide LLMs like Claude or ChatGPT.
    • Create a “custom RAG system”—gives the AI your voice, best examples, research docs.
    • “...you’re telling it, go ahead and use the information in the world, but use this first and use these as guidelines.” – Anik [30:17]
  • Output can be scripts, articles, emails, posts—anything written.

• Human Editing & Fact-Checking ([33:16]–[36:41])

  • Every AI output is reviewed by a human for tone, accuracy, and voice.
  • Fact checking is handled in parts: use Gemini or ChatGPT to extract any substantiable claims, and verify or remove as needed.
  • “If I just hired someone yesterday off of Upwork to do my social media, heck no am I trusting them like that. The people have been with me for years.” – Anik [36:51]

8. Video Content Creation with AI

• Pipeline for AI Video Avatars ([37:51]–[47:14])
  • Script Finalization: Human review, clean up punctuation (AI tools mispronounce dashes/semi-colons).
  • Voice Generation: 11Labs trained on your voice using consistent, high-quality audio.
    • Note on AI mispronunciation: e.g., spell out names phonetically.
  • Video Avatar: Train HeyGen with multiple video samples (“scenes”)—well-lit, minimal hand movements, consistent clothing and background.
    • “When I filmed, I did film specifically for HeyGen... arms down, limited, still natural... so I’m giving it less room for error.” – Anik [44:05]
    • Lighting quality is key.
  • Combining Audio and Video: Import 11Labs audio to HeyGen to generate video with synced lips; regenerate if the output is off.
  • Editing: Human editors (or Submagic AI for those on a budget) handle final cuts, B-roll, and subtitles.

Notable Quotes & Memorable Moments

• On AI as an equalizer:

  “Pure competitively, if you don’t start using AI... you’re going to get left behind real fast because you’re not going to be as efficient and as effective as your competitor.”
  — Anik ([12:45])

• About putting yourself out there as an AI Educator:

  “Pick one and educate. Teach people how to use it. You will build a following slower... but that much more profitable, that much more responsive.”
  — Anik ([15:35])

• On full transparency:

  “I just disclose it. Yes, Sherlock Holmes, it’s AI. I said that. And what I just tell people is if you don’t like it, don’t watch it... and here I am getting 20 plus million views a month climbing. And people know it, people love it, people joke about it.”
  — Anik ([13:36])

• Research made simple:

  “Don’t be sold to rocket science social media... All I do... is find outlier topics that do 10x better on other channels, and then make my own on those themes.”
  — Anik ([20:49])

• The power of Poppy AI and custom RAG

  “It’s a brain... you’re telling it, go ahead and use the information in the world, but use this first and use these as guidelines. And so it’s making this big world of LLMs smaller for you, but yet utilizing the power of the big LLM.”
  — Anik ([30:17])

• AI plus human, not AI alone:

  “At each of these steps we have human review still. So this is AI assisted. It’s not fully autonomous.”
  — Anik ([41:21])

Practical How-To Segments & Timestamps

• [10:27] – Monthly views & the “Aionic” AI persona reaching millions
• [11:47] – Consistency, time, and AI as your competitive edge
• [13:59] – Picking your “persona”: Entertainer, Educator, or Journalist
• [17:35] – How & why to disclose your AI use in social content
• [20:04]–[23:07] – The 10x content topic research method
• [24:49] – Repurposing short-form video topics for written content, ads, and more
• [27:42]–[31:36] – AI writing tools: Claude vs. GetPoppy.AI and building research boards
• [33:16] – Workflow for editing, fact-checking, and ensuring “human” quality
• [37:51] – Using AI for video: 11Labs for audio, HeyGen for video avatars, and importance of human-in-the-loop editing
• [42:57]–[47:14] – Training your HeyGen avatar: best practices for realistic results
• [48:49] – Submagic: AI-powered video editing for shorts & the near-future of full AI video production

Where to Find & Follow Anik Singal

• Platform of choice: Facebook (personal profile, responds to DMs)
• Also active on: LinkedIn
• Learn about his business: EugenticAI.com
• AI Summit: Eugenticai.com/summit (Sept 2025 – Free tickets if qualified)
• On multi-scene avatars: “Every now and then I’ll film some more because every now and then we’d like to retrain HeyGen.” [46:52]

Key Takeaways

• Don’t fear using or disclosing AI—audiences appreciate transparency and benefit from better, faster content.
• Choosing a single content “persona” and niche focus is the foundation for scalable success.
• Simple, repeatable research processes (like the 10x outlier rule) can supply limitless, validated content topics.
• Modern AI (Claude, Poppy, 11Labs, HeyGen) enables high-caliber, scalable written and video content—if paired with smart human oversight for polish and trustworthiness.
• Smaller businesses must move quickly or risk being left behind by AI-powered competitors.