Podcast Summary: AI Explored

Episode Title: Content at Scale: How to Train AI to Create Great Content
Host: Michael Stelzner, Social Media Examiner—AI Marketing
Guest: Audra Carpenter, Marketing Strategist & AI Trainer
Release Date: March 25, 2025

Introduction

In this episode of AI Explored, host Michael Stelzner delves into the intricate process of training AI models to generate high-quality content consistently. Joined by marketing strategist and AI trainer Audra Carpenter, the discussion unpacks practical strategies, tools, and insights for marketers, creators, and business owners aiming to leverage AI in their content creation workflows.

Guest Background: Audra Carpenter

Michael introduces Audra Carpenter as a seasoned marketing strategist and the founder of Atech Dynamics, a company dedicated to scaling businesses with AI-driven marketing workflows. Audra is also the creator of Content Hub OS, an application designed to streamline content scaling, and hosts the AI with Audra podcast.

[01:48] Michael Stelzner: "If you don't know who Audra is, she is a marketing strategist AI trainer who's the founder of Atech Dynamics..."

Audra shares her journey into AI, highlighting the natural progression from her service-based marketing agency launched in 2009 to embracing AI as the next pivotal technology for enhancing marketing systems.

[02:17] Audra Carpenter: "I've been waiting for something like this for a long time. Finally able to get better systems built for clients, better outputs, better consistency..."

The Evolution of AI in Marketing

Audra reflects on the early days of AI tools like Jasper (formerly Jarvis) and their initial limitations. Despite early frustrations, she emphasizes the transformative potential of AI as technologies like OpenAI advanced, enabling more robust and consistent marketing systems.

[03:34] Audra Carpenter: "Early on it was really more work than benefit, but those of us that were patient knew that it would continue... Once it was out of the box, there was no going back."

Audra's LinkedIn Growth Experiment

Audra recounts her personal experiment to double her LinkedIn followers from 25,000 to 50,000 within 90 days using AI. She admits to minimal personal branding efforts despite successfully managing hundreds of client accounts, and her challenge was to apply her expertise to her own social media presence.

[07:26] Audra Carpenter: "I decided to document where I'm at and try to build everything in public and be completely transparent how AI can lean in and help me do this..."

Building the AI Training Database

A critical component of Audra's strategy was developing a comprehensive training database for LinkedIn content. She meticulously curated approximately 100 high-performing posts across various industries to train her AI model, ensuring diversity and relevance.

[11:18] Audra Carpenter: "So when you want AI, any of the large language models to write content in a specific way, it's better if you provide them examples..."

Audra explains the importance of categorizing content to guide the AI effectively, enabling it to discern patterns and structures that resonate with audiences.

[16:04] Audra Carpenter: "I started going into what an effective post looks like... How do we create the best kind of content and spend some time just really mapping out what a good LinkedIn strategy looks like..."

Leveraging AI Tools for Content Creation

Audra discusses her use of Claude, a language model similar to ChatGPT, to analyze and generate content based on her training database. She details the process of uploading her curated posts into Claude, which then assists in categorizing and understanding successful content strategies.

[24:30] Audra Carpenter: "And the reason I'm finding that I'm more effective doing that is because I'm an expert in what I do... It helps you get there."

Furthermore, she highlights the integration of tools like Relevance AI and N8N to automate workflows, manage content scheduling, and ensure consistent content distribution across platforms.

[35:28] Audra Carpenter: "I've built an automation in N8N... I'm using a tool called Relevance AI which is very good for building agents."

Overcoming Challenges with AI Fine-Tuning

Audra candidly shares the hurdles she faced while fine-tuning her AI model, such as dealing with data limitations and ensuring the AI-generated content matched her authentic voice. She emphasizes the necessity of iterative adjustments and the importance of detailed prompts to guide AI outputs effectively.

[27:55] Audra Carpenter: "So we have to make sure that the prompt is nailed down so it's driving the right output from the AI."

She also touches on the limitations of current AI models in maintaining consistent output quality, advocating for continuous refinement and human oversight.

[37:49] Michael Stelzner: "Workflows which you are the driver... Agents will be the other way around... The output unfortunately is not consistent as operator..."

Integrating AI into Existing Workflows

Audra illustrates how she seamlessly integrated AI into her content creation processes, from writing LinkedIn posts to generating podcast transcripts. By mapping out each step required for content creation and identifying areas where AI can enhance efficiency, she underscores AI's role as a supportive tool rather than a replacement.

[41:13] Audra Carpenter: "I've built automations for Slack... Claude writes the Transcript for my AI with Audra podcast that goes into 11 labs..."

Audra advocates for aligning AI integration with pre-existing successful strategies, ensuring that technology enhances rather than disrupts established workflows.

[42:24] Audra Carpenter: "I've got it to a place where I've had huge growth... So it's working. So it's worth the effort that it's taking to set it up."

Insights and Best Practices for Marketers

Throughout the conversation, Audra imparts several best practices for marketers looking to harness AI for content creation:

1. Start with Clear Goals: Define what you aim to achieve and how you'll measure success.

   [12:33] Audra Carpenter: "Start with the goal. What am I trying to achieve? How am I going to measure it?"

2. Build a Robust Training Database: Curate high-quality, diverse examples to train your AI effectively.

3. Leverage Specialized AI Tools: Utilize platforms like Claude, Relevance AI, and N8N to streamline and automate workflows.

4. Maintain Authenticity: Develop comprehensive brand voice guidelines and personal narratives to ensure AI-generated content remains genuine.

   [31:26] Audra Carpenter: "What I also did was I wrote a document about my experience, my professional experience... share my stories and share my journey..."

5. Iterative Refinement: Continuously refine AI prompts and workflows based on performance data and evolving platform algorithms.

6. Explore Cross-Platform Applications: Apply successful AI-driven strategies across multiple social media platforms to maximize reach and engagement.

   [30:44] Audra Carpenter: "You could apply this very same methodology to any platform though..."

Conclusion and Takeaways

The episode underscores the transformative potential of AI in scaling content creation for marketers and business owners. Audra Carpenter's hands-on experience illustrates that with careful planning, strategic tool integration, and a focus on authenticity, AI can significantly enhance content quality and distribution efficiency.

Key takeaways include:

• Strategic Planning is Crucial: Define clear objectives and measure success meticulously.
• Quality Data Fuels Success: A well-curated training database is foundational for effective AI-driven content creation.
• Tool Integration Enhances Efficiency: Leveraging specialized AI tools can automate and streamline various aspects of content workflows.
• Maintain Authenticity: Personalized brand voice and genuine storytelling remain paramount in AI-generated content.
• Continuous Adaptation: Staying abreast of evolving AI capabilities and platform algorithms ensures sustained success.

Audra's LinkedIn growth experiment serves as a testament to the efficacy of AI when thoughtfully applied, offering a blueprint for others aiming to harness AI's power in their marketing endeavors.

[44:02] Audra Carpenter: "I've got it to a place where I've had huge growth... So it's working. So it's worth the effort that it's taking to set it up."

Connect with Audra Carpenter:

• Website: audracarpenter.com
• Social Media: Search for Audra Carpenter on your preferred platforms.

This comprehensive exploration provides listeners with actionable insights and a roadmap to effectively train and deploy AI for scalable, high-quality content creation.