Podcast Summary: AI Explored – "Creating AI Roles to Grow Your Business"

Podcast Information:

• Title: AI Explored
• Host/Author: Michael Stelzner, Social Media Examiner—AI Marketing
• Episode: Creating AI Roles to Grow Your Business
• Release Date: August 5, 2025
• Description: This podcast is tailored for marketers, creators, and business owners eager to harness the power of AI. Join Michael Stelzner, founder of Social Media Examiner, as he unveils practical and actionable strategies to integrate AI seamlessly into your business operations. Full show notes are available at Socialmediaexaminer.com/aipod.

Introduction

The episode begins with Michael Stelzner setting the stage for the discussion on leveraging AI to augment business operations. He emphasizes the transformative potential of AI in automating tasks, creating visuals, and enhancing data analysis, positioning AI as an indispensable tool for modern marketers and entrepreneurs.

Why Use AI for Business Growth

Timestamp: [01:04] – [06:08]

Key Points:

• Productivity Revolution: Alicia Little highlights that we are in the midst of the "greatest productivity revolution in entrepreneurial history." AI tools are drastically reducing the time required to complete tasks, enabling entrepreneurs to focus on strategic work.

• Quality and Quantity: AI allows businesses to achieve both high-quality outcomes and increased productivity without the traditional trade-offs between the two.

• Cost Efficiency: AI significantly reduces costs associated with hiring specialized roles. For instance, Alicia shares an experience where AI-generated sales copy saved her between $3,000 and $10,000 compared to hiring a copywriter.

Notable Quote: Alicia Little at [03:34]:

"AI is going to help me grow my business. You're no longer choosing between quality and quantity. You can do both."

Creating AI Roles: Examples

Timestamp: [06:08] – [14:55]

Key Points: Alicia Little elaborates on specific AI roles that can be integrated into businesses to drive growth and efficiency:

1. Press Release Writer:

   • Example: Alicia created an AI agent named Jerry to handle press releases. Jerry can produce polished press releases within minutes, outperforming previous human efforts both in quality and speed.
   • Cost Savings: Transitioned from paying $250–$1,500 for human-written press releases to a $20/month ChatGPT account.

2. Business Coach:

   • Function: An AI business coach trained on specific business aspects like pricing and market strategies. This AI can provide actionable insights, such as recommending price adjustments or upsell opportunities, leading to significant conversion improvements.
   • Impact: Implementing AI-driven coaching led to a 40% conversion rate on a new upsell strategy.

3. Board of Advisors:

   • Implementation: Alicia replicated the expertise of industry leaders like Seth Godin and Gary Vaynerchuk using GPTs. This AI-powered board provides diverse perspectives and strategic advice during simulated board meetings.
   • Benefit: Facilitates brainstorming and strategic planning without the need for actual high-profile advisors.

4. Additional Roles: Customer service representatives, social media content creators, and market researchers are also integrated as AI agents to streamline various departments.

Notable Quote: Alicia Little at [09:03]:

"AI works best when it's like, filling specific roles and not just doing random tasks."

Tools for Building AI Roles

Timestamp: [15:57] – [26:36]

Key Points: Alicia discusses the primary AI tools she utilizes to create and manage AI roles:

1. ChatGPT GPTs:

   • Functionality: Allows creation of custom GPTs tailored to specific roles within the business.
   • Sharing: Ideal for sharing AI agents with team members through a team subscription.

2. Claude:

   • Advantages: Excels in handling larger files and producing extensive outputs. Preferred for roles requiring deeper research and comprehensive responses.
   • Integration: Utilized alongside ChatGPT to complement different business needs.

3. Configuration Instructions:

   • Personalization: Assigning names, creating resumes, and defining job descriptions to humanize AI agents, making them easier to integrate and interact with.
   • Knowledge Base: Uploading business-specific information to ensure AI agents are well-informed and operate effectively within their designated roles.

Notable Quote: Alicia Little at [22:58]:

"All of our GPTs have a name. We give them a name, we create resumes for them, they have job descriptions."

Tips for Effective AI Integration

Timestamp: [26:36] – [41:21]

Key Points: Alicia shares actionable strategies to optimize the performance and integration of AI roles:

1. Sequential Questioning:

   • Implementation: Configuring AI agents to ask questions one at a time to ensure clarity and coherence in interactions.
   • Dictation Use: Utilizing voice input to streamline the process of providing information to AI agents.

2. Mega Prompts:

   • Definition: Comprehensive and detailed prompts that provide AI with extensive instructions to generate superior outputs.
   • Benefit: Mega prompts enhance the quality of AI-generated content by offering more context and direction.

3. Prompt Cleanup:

   • Process: Using AI (e.g., ChatGPT) to refine and polish initial, "messy" prompts into more effective and clear instructions.
   • Example: Transforming a rough prompt for a landing page into a highly detailed and actionable instruction set.

4. Security Measures:

   • Importance: Protecting configuration instructions to prevent unauthorized access and ensure the integrity of AI agents.
   • Method: Embedding security protocols within the AI configuration to restrict exposure of internal instructions.

Notable Quote: Alicia Little at [25:19]:

"I wish I could have said it that way. So a lot of people will type in their prompt or talk out their prompt and they're like, that wasn't very clear. So the result wasn't what I wanted."

Choosing the Right AI Models and Plans

Timestamp: [41:21] – [43:17]

Key Points: Alicia discusses the selection of appropriate AI models based on specific business needs and the advantages of different subscription plans:

1. Model Selection:

   • GPT-3.5 Pro: Suitable for deep research and complex tasks requiring extensive analysis.
   • GPT-4: Ideal for tasks that demand faster responses and are less research-intensive.

2. Subscription Plans:

   • $20/month Plan: Recommended for most entrepreneurs and business owners, offering robust features without excessive costs.
   • $200/month Plan: Tailored for AI trainers and professionals requiring advanced functionalities like unlimited deep research queries.

3. Use Cases:

   • ChatGPT Operator: An advanced feature allowing seamless integration with services (e.g., booking flights through Delta) by linking AI agents directly to user accounts for automated transactions.

Notable Quote: Alicia Little at [42:44]:

"If the GPT needs to do deep research and deep thinking, I pick GPT-3.5 Pro. If you want a quick answer, then you're using GPT-4."

Conclusion and Takeaways

Timestamp: [44:52] – [46:47]

Key Points: The episode concludes with final thoughts and actionable steps for listeners:

1. Integration Ease: Personalized AI agents with clear roles, resumes, and job descriptions facilitate seamless integration into existing teams.

2. Continuous Optimization: Regularly reviewing and refining AI configurations ensures they remain aligned with business objectives and maintain high performance.

3. Community and Support: Engaging with communities like the AI Business Society can provide ongoing support, training, and innovative ideas to stay ahead in the rapidly evolving AI landscape.

Notable Quote: Michael Stelzner at [46:08]:

"Here’s the truth. The marketing landscape is changing very quickly. Don’t get left behind while others race ahead."

Connect with Alicia Little

• Instagram: @AliciaLittleAI
• LinkedIn: Alicia Little
• Website: AliciaLittle.com

Alicia encourages listeners to reach out through her website for further assistance, free resources, and more information on leveraging AI for business growth.

Final Thoughts: "Creating AI Roles to Grow Your Business" offers a comprehensive guide for marketers and entrepreneurs to harness AI's full potential. By strategically integrating AI into specific roles, businesses can achieve unprecedented efficiency, cost savings, and innovative growth. Alicia Little’s practical insights and actionable strategies provide a valuable roadmap for anyone looking to elevate their business operations through AI.