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- [00:01]
Michael Stelzner
Are you feeling overwhelmed trying to keep up with all the AI changes? Trust me, I know how it feels. The marketers who are truly thriving today with AI have discovered something really important. They're not doing it alone. At the AI Business Society, we've created a community where smart, curious marketers like you share discoveries, troubleshoot their challenges, and celebrate breakthroughs together. Listen to what Marissa Shadwick had to say. Quote, I found my people. I love chatting about our experiences with AI and supporting each other on our journey towards the future. Unquote. Stop navigating the AI revolution by yourself. Join our community of innovators and let's grow together. Visit socialmediaexaminer.com AI to learn more.
- [00:56]
Angie Carroll
Welcome to the AI Explored podcast, helping you put AI to work. And now, here's your host, Michael Stelzner.
- [01:08]
Michael Stelzner
Hello, hello, hello. Thank you so much for joining me for the AI Explored podcast brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast for marketers who want to know how to put AI to work. Today, we're going to explore how to apply AI in a way to your marketing so that you can adopt an AI first principle with all of your marketing. We're going to be exploring a mapping process and a very simple step by step procedure that you can participate in to kind of begin to understand how AI can help you as a marketer do your job better. Now, if you are not a marketer, you still will find value in today's podcast episode and I'm going to be joined by Angie Carroll. Also, if you're new to this podcast, be sure to follow this show so you don't miss any of our future content. Let's now transition over to this week's interview with Angie Carroll.
- [02:13]
Angie Carroll
Helping you simplify your AI journey. Here is this week's expert guide.
- [02:20]
Michael Stelzner
Today, I'm very excited to be joined by Angie Correll. If you don't know who Angie is, she's an AI consultant and strategist. She's also the founder of Dragonfly Theory, an AI marketing agency that's designed to help businesses elevate their creativity, amplify their impact, and deliver smarter marketing strategies. Angie, welcome to the show. How you doing today?
- [02:40]
Angie Carroll
Thank you for having me. I'm doing great. Thank you.
- [02:43]
Michael Stelzner
Excellent. Well, today Angie and I are going to explore how to next level your marketing with AI. Now, before we go there, I want to hear your story. How in the world did you get into AI? Start wherever you want to start.
- [02:55]
Angie Carroll
Yeah, I think everybody asks Themselves that I talk to people all the time that are saying, how did you get here? Well, I had a marketing agency for about 18 years and my marketing agency was always sort of tech focused, tech forward. And I was thinking about this, we were actually using natural language processing, using any word in Jasper. I remember coming back from the COVID shutdown using AI tech before ChatGPT was launched. So we were using AI in our agency early on, but with the agency, it was always in my plan to DO Consulting. So 18 years into the agency, I knew that it was time to make the transition into consulting. And it just happened to be right before ChatGPT was launched. So. So I made the move to doing just marketing consulting. And when I took a little bit of a break, shut down the agency took a little bit of a break, ChatGPT launched and thought, oh my goodness, I need to take a look at that. And as soon as I took a look at ChatGPT, immediately saw the impact on the industry. And so when I took my very first consulting job within marketing, I started serving my clients with an AI first approach. So I never really went into marketing consulting without an AI umbrella on top of it. But then as I got into marketing consulting with an AI approach, my clients needed a more broad level adoption consultant. So I would get into the marketing teams and I would help them understand gen AI, but then they would need help with the HR department and even production across the departments. And so I became the person that would teach other people gen AI and through just sort of an organic evolution, I became a broad scope gen AI consultant. And then in order to force myself to learn and continue to evolve, I started teaching workshops, I started training people, and so on and so forth. And so over the course of three years, basically I turned from marketing AI to broad scope. And then after I felt like I had exploded and learned enough, I now then pivoted back to have more of a marketing focus. However, you know, I do have Dragonfly Theory, but I am still fully immersed in broad scope AI consulting as well.
- [05:50]
Michael Stelzner
Why don't you explain what Dragonfly Theory is?
- [05:53]
Angie Carroll
So Dragonfly Theory is a new model of marketing agency. And the reason I created Dragonfly Theory is honestly because I was meeting with agency after agency, marketing agency after marketing agency, telling them, you have to rethink your business model. This is not going to be sustainable. I promise you in two years, this will not last. And I said, I kept trying to shake the trees, getting the leaves off, nobody would listen to me. And I sort of took the stances if they won't listen, I will build it myself. So backing up a little bit with my Gen AI consulting business, I reimagined it several times throughout my, you know, three years. I, I learned what clients needed, I adapted, I learned, I adapted. So I reimagined the services I was providing and each time I adopted new AI tools, I used them, I became more efficient, I built assistants. Those assistants helped me. I have a very efficient consulting business, right. But with Dragonfly Theory, I said to myself, I need to build something from the ground up with AI. And it was a completely eye opening process. So when I built Dragonfly Theory, I built it from scratch. And so instead of patching all of the AI tools into what I was doing, into what I was, you know, the services I was providing, instead of saying I'm going to use chat GPT for that I'm going to do, I literally said okay, you know, this is the process I'm going through for pricing, this is the process I'm going through for leads. This is my marketing funnel. How can AI serve me to perform better, to be faster, to be smarter? And from the ground up, I built Dragonfly Theory through the lens of generative AI. And so it is fully built on the foundation. Everything runs through generative AI with Dragonfly Theory and it also serves my clients through the lens of generative AI.
- [08:15]
Michael Stelzner
What is it exactly like, is it software? I mean, explain what it is.
- [08:19]
Angie Carroll
That's just the name of the marketing agency. If a client comes to me with a marketing project, they can do anything that they would traditionally do within marketing agency. The only difference is that with my agency I will do their project, their campaign, their branding, anything through the lens of generative AI. So before I do anything for them, I'm going to pause, zoom out and ask myself what can we build prior to this project? What can we do with Gen AI to save time, to save money, to get smarter, better results, to predict customer behavior better, to set up automations so that in the long run or even in the short term results, this is using the power of Gen AI to get better results. So Dragonplay Theory is the name of the company, but it, it's a marketing agency that serves just like my marketing agency served for 18 years. I could do any of the projects that that did, but the efficiency and outputs are immensely better, faster and higher value.
- [09:42]
Michael Stelzner
Got it. Because you're using AI agents or tools or whatever instead of necessarily just human labor to be able to accomplish these things. Is that what I'm hearing you say?
- [09:51]
Angie Carroll
Yes. The human is driving the gen AI, but everything that we do is through the lens of gen AI.
- [09:59]
Michael Stelzner
Very cool. Awesome. Thanks for sharing that story and that. That important distinction. So for those that are listening right now, whether they run a consultancy or an agency or they work for themselves, or maybe they work for a company where they don't own it. Why is AI first? Which is a phrase that you and I talked about when we prepared this, why is AI first marketing so important? And maybe even describe what the heck that even is.
- [10:25]
Angie Carroll
Yeah, I've been thinking about this too, because it's a way of thinking, it's a mindset and it's. And I present a lot of workshops to creatives that, you know, are holding on to their creativity and are afraid to move forward. But the AI first is an approach to the way we do things. And I had. You have to completely shift the way of thinking when you approach using AI. You know, and this is a transition I think everybody goes through first having to figure out how to use the tools. You have to learn how to use the tools before you can say I'm going to do everything through the lens of AI. But once you get through, you have a very good understanding of how to use gen AI. You really need to transform to saying, I'm going to look at everything through the lens of gen. So instead of saying I'm going to use that tool to do that project, you're going to say, how should I build that project with AI? Instead of saying I'm going to. Or even zooming out further. It's kind of like zooming out, but I'm going to do that project. You can even zoom out further and say how is that project affected by AI? And then look at the. The bigger picture and the industry. Should I look around the corner because of gen AI? So I mean, just taking a really broad approach and I can use my example of my sort of my Dragonfly theory and the way looking at my marketing agency through the lens of AI, the industry as a whole. With an AI first approach, I've changed the entire business model by not charging anything for branding projects. And this might be better than trying to like walk around the words, trying to explain AI first mindset or AI first approach. But because I look at everything AI first, I know that branding, generating logos or draw, you know, I've designed logos for 20 years of my life, but I am 100% sure that that is a commodity in the next. In some places right now, if you have an ideogram or chatgpt account. And you understand prompting, you can create stunning logos within minutes, seconds right now. And I've been generating logos for my friends for three years now with Ideogram, with accurate text to their liking. So knowing this with an AI first mindset, with Dragonfly Theory, I developed an assistant. Her name is Vida, my visual ideation design assistant. She's free of charge and she works with clients to generate images for branding over and over and over and over until the client gets something that they like, the style, the colors, the fonts, the direction, or several directions that they like. And it's not until they get the direction that they like that I charge them anything that they come to me. And then my value. Now, with generative AI and an AI first approach, my value lies in the expertise that I can serve them after the generative AI serves its purpose. And so that's an AI first approach. That's saying I'm giving AI the capabilities to do what it does, but then I'm jumping in to serve my value after.
- [14:45]
Michael Stelzner
Fascinating. So I think what I'm hearing you say is that AI first marketing is important for lots of reasons. Number one, there's a good chance that the work that you've done historically is going to get disintermediated or disrupted by AI. And if you can, for next to nothing or at a very low cost, have AI do a lot of the work, then you can bring your human value into it later. So here's a crazy example. I have a nail in my tire and I called Discount Tire and they said, come on in and we will replace the nail for free. And I said, I'm happy to pay to have the nail replaced. And they said, nope, we do it as a service for the community. Now I know why they're doing it, because they're going to check my tires and if I need new tires, their hope is that I'm going to use them for the tire replacement. Is this kind of the same concept of what you're doing by giving this thing away for free?
- [15:39]
Angie Carroll
I love Discount Tire and we always go to Discount Tire for that reason. I don't know. It's not exactly the same thing. For me, it's seeing around the corner, it's understanding where Genai has the most value or where Genai fits into the world that's coming and where I fit into the world that's coming. First of all, if a client generates a logo and that's the logo they run with, that's not going to be a customer of mine. If a Client generates a logo and say, this is the style that I like in the direction that I want to go. What do you think? For my brand identity, my storytelling, that's a client that I will work with. So that's just the tip of the iceberg as far as a marketing agency is concerned. They will then rely on me for, you know, like discount tire. You've built the trust. You're going to go back to them because you trust them and you have a relationship with them. So with creatives and agencies. And I talked to an agency who had a client that had generated a logo and taken the logo to the agency and said, this is what we'd like. And the agency was like, oh my gosh, no, we can't. And I was like, just go with it. You know, it's. But people hold on to what they love. And then I get that, I get that. But we're turning a corner and you have to understand where your value lies when these types of transformations happen. And I don't feel that my value is less because somebody can generate their vision. I now don't have to go back and forth and try to figure out what's in someone's head anymore. They can do that with my assistant and I don't charge for it, and they can do that and they can get something close to what they think and then I can take it from there. So it's just, it's a different approach. There's 1000 reasons other than that for an AI first approach to marketing, because there's data and there's automations and speed and efficiencies. But that's an example of zooming way out and saying what's around the corner for my industry and how do I address that with the tools that are in front of me?
- [18:09]
Michael Stelzner
Love it. Okay, so let's say that we want to be an AI first marketer, and maybe we have no interest in creating logos for people. Right. We agree that having a mentality where we need to use AI in a pretty dramatic way is going to be an important part of our career as a marketer. Where do we begin?
- [18:27]
Angie Carroll
Well, where do you begin as far as internally, like adopting the tools yourself?
- [18:34]
Michael Stelzner
Yeah. I mean, like when we were talking about our line of questions, how do we know what, where we should apply to be an AI first marketer? Right. We've defined what AI first marketing is, but where do we start before we actually. Let's just say conceptually, we agree that we want to be an AI first marketing. What's the first couple things we need to be focused on.
- [18:51]
Angie Carroll
First of all, it's a mindset shift. Whereas everything that you do, you have to think, can I make this faster? Can I make this smarter? And can I make this more valuable with AI? But then after that, you have to actually dig into the use cases. And so I always like to start by finding the most practical, applicable use cases. So digging into what are you doing right now that you can use AI tools for? So there's three things that I usually look for. Is it data driven? Because in marketing, anything that's data, data driven, I always say I'm 100% sure it can be solved, at least mostly with AI, if it's data driven, if it's repetitive, or if it's generative in nature. And so if it falls into those three categories. And with marketing, you know, if you think about the projects that you do, almost everything, you know, and I think marketing is unique in that almost everything does fall into a generative AI corner. So is it data driven? Is it repetitive, or is it generative in nature? And if it falls into those three categories, then you're going to take a look at those projects, explain what generative in nature means.
- [20:20]
Michael Stelzner
Just for those who might not understand what you mean by that.
- [20:22]
Angie Carroll
Generative in nature is anything that you would generate, like copy for social media posts, copy for blogs even now, images, videos and music. And it would be normally probably writing or illustrating or drawing or photographing. Those would be the things that would fall into the category of generative by nature.
- [20:52]
Michael Stelzner
Well, if you haven't been tracking, there have been some major AI updates over the last month and the changes just keep coming. I know this feels overwhelming, but what if I told you you can actually thrive in this rapidly evolving AI frontier? The marketers succeeding aren't the ones with the most AI tools, they're the ones with the right guidance. That's exactly what you'll find inside the AI Business Society. Our team cuts through all the noise so you can focus on what actually moves the needle in your marketing. As member Shannon Caldwell told us, quote, these trainings are filling the gap between new knowing what AI can do and knowing how to do it. Are you ready to thrive with AI? Join me inside the AI Business Society by visiting social mediaexaminer.com AI okay, so what I'm hearing you say is that if it's data driven, that's something AI can help you with. If it's something that happens over and over again, that's something AI can help you with. If you. And if it's something that generates output like images, video, music or text, that's also something that AI can help you with.
- [22:03]
Angie Carroll
Yeah. And I say that just because. Start with the things you know Gen AI can solve for you because you don't have to go about that process of can it solve, can it solve this for me? Can it solve this for me? If you're in marketing and it falls into those three buckets that Genai can solve it for you.
- [22:24]
Michael Stelzner
Okay, perfect. So once we've identified an area in the business where we want to apply AI to it, what do you recommend the next step be?
- [22:33]
Angie Carroll
That's when I go through then the impact assessment. Gen AI can do so many things, thousands of use cases, but you only really have to get a handful of things to have immense value through Genai. So you really just find through three or four things that you can solve for with AI. So I do an impact assessment now for me and my clients that is because I solve for big projects. But with someone like a marketing agency or even if you're just a solopreneur, if you've got a list of 10 things you're sure that you could solve with Gen AI, you know, the impact assessment would be picking out the things that you know would give you the highest value for the lowest lift. So you know, for you, you might look at your list and say these are the no brainers. You know, this is going to give me a 70% efficiency gain and I have the tools right here. But essentially the impact assessment is you're going to want to prioritize where you start and you're going to want to start with the projects that you know you don't have to learn any additional tools because I'm sure you know chatgpt, you know everyone knows chatgpt by now, right? So you're going to start with the tools that you already know. So pick a project that uses a tool that you already know and one that you're sure you're spending way too much time on. One that you're sure like a project that you like. I really hate doing this something. The impact assessment should highlight or underline the projects for you that will give you large efficiency gains for the lowest lift. And then once you have those picked out people, a big mistake that they make is they've got a list of 20 things that they want to do at this point and they really should only have two or three things. Even big corporations, two or three things at this point is fine. Start there and Then from that point then you map your solutions. And I will say, and we didn't talk about this before, but solution mapping is something that should be a very repetitive process. So one of the most basic things people do is summarize their emails every Monday in an automation that gets sent to them via Slack. You know, that's just like the most basic thing. And so they think, well, if they're mapping their solution, they are just sketching out the process, they understand the tools that they have to use and it's a one up project because they're just mapping the solution. But what I've learned over the hundreds of times that I've done this is that that solution mapping process, it's a repetitive system. And so I have a very robust journal that I use, I probably should replicate it for other people to use, but it's just like 20 questions that I go through every single time for solution mapping to ensure that I hit all of the major questions. So it starts with define your input, define your expectation, like your output or your goals. I sketch out in a drawing how the process is going to work. I identify the tools. If there's, if there needs to be training on anything, then I just map everything out. I systematize that process in a way that I go through every single time I solution map. And I, I'm pointing that out because so many of the things that we do with generative AI can be systematized. And these processes, when you go through them once or twice, what you do during these processes should be logged because generally you're going to go through the same process over and over and over. And so many people that I talk to are doing them as one up processes every single time. But the solution mapping, which is just finding how you're going to solve for the AI use cases, is something that can be mapped, but that's a step by step process that you can go through as a repetitive system every single time that you do it. And it becomes, it's overlooked as something that should be systematized, but it really helps in the whole scheme of things.
- [27:33]
Michael Stelzner
So just to kind of dig in a little bit on the solution map, first of all, I like the idea of a map because I can imagine what a map looks like, right? And it's, it's a visual thing, knowing that you have a visual background. I'm assuming this is some sort of a mind map or whatever they call these things where you've got these things that are interconnected like a, a shape, right. Which is, I Don't know, input. And then, I don't know, like, help describe these in words so people can imagine what the heck this thing looks like.
- [28:02]
Angie Carroll
So I have Miro, which I use for a digital version of this, but I generally start with a sketch. I wish I had a piece of paper here right now to show you.
- [28:11]
Michael Stelzner
You said it's called Miro. What is that?
- [28:13]
Angie Carroll
Miro is a visual ideation board program that you can. Yeah, just like you said, mind map. You can. Can draw all over it. You can connect bubbles and use text.
- [28:26]
Michael Stelzner
Spelled M I R O. Is that how you spell it?
- [28:28]
Angie Carroll
Okay, Miro. And there's another one called Mural that a lot of people use as well.
- [28:34]
Michael Stelzner
Oh, mural, as in a mural on a wall?
- [28:36]
Angie Carroll
Yep.
- [28:37]
Michael Stelzner
What tips do you have for people if they're going to start something like this? I mean, we know about the output that you want, right? Your desired goal or whatever expectations, and we know about the input. Is there any other things we need to take into mind when we're mapping this thing out?
- [28:48]
Angie Carroll
It just depends on the use case, you know, But I start with a pen and paper and I just want to reiterate that because I do go to the Miro, but I always start with a pen and paper because what I do, my process, I write my. My starting point, so my input. And then on the other side of the piece of paper, I write my output. Because we all know that. We know where we've decided our use case. So we know what we have. We have a messy inbox, and then we want a summarized, clean inbox on Monday mornings. From that point on, you can even just draw a line across from one bubble to the next if you're a visual person. And if you're not, you can just do an outline version of this, you know, however, whatever works for you, you. But then from there, whatever steps needs to be taken from getting point A to point B. That is the solution mapping.
- [29:56]
Michael Stelzner
And is AI helping you map this or are you doing this yourself?
- [30:00]
Angie Carroll
My process is to draw it out. I am very visual. And then I take a photo of that. I upload my photo into ChatGPT, and then from ChatGPT, I ideate what I need to do in order to automate or make that use case happen.
- [30:23]
Michael Stelzner
You had a coding example. Maybe you could use that one as a actual example, if that makes sense.
- [30:28]
Angie Carroll
So I was working on my website and, well, when I did my Dragonfly Theory website, I had my. Oh, my goodness, this was a disaster. But I had my entire website just sketched out on a piece of paper. And I had identified areas on my website in which I needed to utilize. This is a little bit different because this isn't like identified use cases, but this has identified areas in which I need to utilize AI to help me augment my work. And so I had identified use cases on my website, areas that I needed help with. And one of those areas on my website on Dragonfly Theory was a button in which I needed to generate code. Yeah, it was a let's chat button. It's probably not a good example because it's not very visual, but I was able to generate the code with ChatGPT. So what I did was I. I screenshotted an example of a button on someone else's website that was exactly like what I wanted. And then I took a photo of the sketch of my map that I had hand drawn. I uploaded both of those into ChatGPT. And in ChatGPT I explained the animation that I wanted to happen with the this button. I said when the button is hovered, I want it to move to the left, I want the text to turn pink, I want there to be a shadow underneath it. And then when it's clicked, I want it to do this, that and the other. And then generate the code for me to make this happen so that I can copy and paste it into a code box in wix. In the first try, it generated that code for me. So it's a little bit different than what we're talking about right now, but it's not mapping out a solution. But that's how I created the visual with what was on my website, with telling it what I wanted to do with the code.
- [32:45]
Michael Stelzner
Well, and if you were to map out the solution, hypothetically, it could be on the left, the input, which is the copy that you've already created for your new website, on the right could be the finished beautiful website that you choose to design. And I would imagine in that hypothetical, you could use AI to help you identify all the middle steps that are necessary.
- [33:04]
Angie Carroll
Yes. And back in doing the website use case identification would have been prior to doing the website. You know, that would have been a step in the very beginning of the process. So that's just a little bit further on of once you start using AI, it just becomes so folded into your routines that you're just using it for, for everything. But the mapping out the solutions is really important when you're trying to create something that happens from point A and has steps until the final result is down here. And with marketing and especially Task based use cases and workflows, there's multi steps in between that gain massive efficiencies. So that's why it's so important to map those out.
- [33:59]
Michael Stelzner
Yeah. And just to be clear, if you don't understand how AI can assist in those steps, presumably you're taking a process that you have historically already done before. Right. And you do it without AI. So when you're solution mapping this, you're identifying all the tasks that are involved to go from the beginning of the task to the end of the task, is that correct?
- [34:19]
Angie Carroll
Yeah.
- [34:20]
Michael Stelzner
Then are you figuring out how AI can assist in that? Is that what comes next?
- [34:23]
Angie Carroll
Yeah. And I mean you do have to have kind of a grasp on at least what gen AI can do and understanding like big picture what gen AI can do. But I can give you an example of a multi step like assistant task that I created. There is an assistant. This was an example that I created for a workshop. So it's a little like funny. There's an assistant that goes out every morning and it is searching for leads for anything in the category of snack foods, candy and ice cream. So this assistant is just collecting, I think it's 10 leads. And then this assistant drops, this AI assistant drops those leads into Slack, into Slack. Then there's another assistant that picks up those leads leads and qualifies those leads. So the qualifier is only supposed to grab the leads that have products that have chocolate. And then that assistant drops the chocolate, the companies with chocolate into Slack as well. And then there's a blog writer that picks up those companies and writes blogs about the products that have chocolate in them. And then the blog writer drops the blogs in and then the social media writer writes social media posts about the blog. And then there's a repurposer. So the repurposer grabs the blogs or the social media posts and anyway, so forth you see this long string of things and so you're going from a lead generator all the way down to a social media content repurposer. And there's multiple steps in between that. That process happens in a matter of a minute and all the transactions are happening. So this is an advanced level. This is not a simple use case, but this is where people want to get. You map out every single step of that process. And it's not just the exchanges that happen from the assistants, it's a whole lot of things that are going on in the background and it gets very, very complex and robust and you need to be able to understand all the steps of the Process as well. So, you know, if you're shooting for the stars and that's sort of your end goal. So if you think just one assistant to the next, that one little handoff, that's a solution map. I see mapping that out, drawing that out, understanding how that works. That starts for me, that starts with a pencil and paper.
- [37:07]
Michael Stelzner
What happens after we're done with the solution map?
- [37:10]
Angie Carroll
That's when you implement and then you follow up. So once you do the solution and you understand what you have to do to build the solution, sometimes it's just as simple as adopting the tool and learning the tool and using can be as simple as that. Other times you're building and learning and then implementing and then following up. Because so many times people start using and I train, so I see all sides of this, but so many times people find the solutions, build the solution, or find the use cases, build the solutions, and they never use them. It's unbelievable. So you have to, you know, follow up, use them, make sure they're successful, tweak them, and have some sort of just accountability that you make sure that if they aren't successful, you keep changing them until they are, because you've gone through the work to find them. But yeah, it's a process and it's worth it in the long run. Even though it sounds complicated, I think.
- [38:09]
Michael Stelzner
One of the questions people might have in their mind is if they've mapped out the path for an existing process that historically is done as part of their marketing. Maybe it's presupposed in the word solution mapping, but is there a step in there where you're actively seeking an AI tool to be able to do that task? And if so, how do we even determine which tools should perform which tasks?
- [38:35]
Angie Carroll
Yeah, in the solution mapping, identifying the tool is a part of that. And that's why I say my solution mapping, it's a systematized process, and identifying your AI tool that is the solution is a part of that process. Knowing what tool to use. I tell people, if you're just starting, 99% of the time, it is going to be ChatGPT. Maybe ChatGPT with an automation, or if you're using Claude, it's going to be Claude or Gemini, at least in my experience. And all of the training and workshops that I've done, unless you're generating videos or product images and mockups and so forth, or doing analytics and data stuff, your solutions are probably going to run through ChatGPT for the most part, in the beginning stages of all of these Solutions. So, you know, starting there when it gets more complicated is when you know AI a lot better. So it's not really that difficult. And a lot of times people are seeing the headlines with these marketing programs and this does this, this is your marketing partner. This is all you need for marketing. And, you know, and these programs, there are some that are, you know, if you want an all in one wrapper, you want to pay $39 a month for, you know, go for it. But ChatGPT does most everything that all of these programs do if you give yourself the time and space to learn how to use it. So the tool, I generally tell people just to learn the full capabilities of chat GPT and for $20 a month you probably have everything you need for the first year of your journey or, and I don't know if you have different advice than that, but that's.
- [40:34]
Michael Stelzner
I mean, I use Claude or Claude.
- [40:37]
Angie Carroll
I love Claude.
- [40:38]
Michael Stelzner
I use Claude because I feel like it's a superior writer.
- [40:41]
Angie Carroll
Yeah.
- [40:41]
Michael Stelzner
But I do agree that ChatGPT as of today has more advanced functionalities like deep research and the ability to do public custom GPTs where Claude's projects are private. I'm getting at the point now where I'm using different tools for different purposes based on how good they are. Like, for example, for AI images, ChatGPT is really good, but it wasn't before and it was a different tool that I was using before that. So I kind of feel like it's wise to use a variety of tools, but I'm probably a little bit more advanced than someone who's just getting started because I've been doing this podcast for a year, but I'm a huge fan of clothes. But I am also a regular user of ChatGPT and I also think there's a place for Google Gemini. But I'm with you. I. I think that if you're going to use one of these tools that's kind of what you call a wrapper, right? Which is these tools that are utilizing the APIs to have a lower monthly fee that kind of does everything. I feel like you're missing out on a lot of the native built in features that Chat GPT and CLAUDE are included. Like the ability to do simple searches across everything, project management, memory, just all the stuff that you're not going to get if you're using a third party tool. Angie, I know we just scratched the surface of what you have in that mind of yours, so what I'd love to do is if people want to connect with you what's the best platform for them to do that? And if they want to work with you in some capacity, where do you want to send them?
- [42:06]
Angie Carroll
I mean, the only social that I'm really active on is LinkedIn and I would send everyone there for me because I post on the other platforms but I'm not active at all on them. So it's just at Angie Carroll and that's C A R e L on LinkedIn and a DM there is totally fine. I'm responsive there for any either consulting or marketing projects.
- [42:32]
Michael Stelzner
Okay, perfect. But if they want to check out your Dragonfly thing, is there any place to send them?
- [42:36]
Angie Carroll
At this point it's just dragonfly-theory.com and then there is an Angie carroll.com for my AI consulting as well.
- [42:45]
Michael Stelzner
Awesome Angie, thank you so much for sharing your insights with us today.
- [42:48]
Angie Carroll
Yeah, you're welcome. Thank you.
- [42:52]
Michael Stelzner
If you missed anything, we took all the notes for you over@socialmediaexaminer.com a58. If you're new to the show, be sure to follow us on your favorite podcasting app. And do check out our other shows, the Social Media Market Marketing Podcast and the Social Media Marketing Talk Show. This brings us to the end of the AI Explored Podcast. I'm your host, Michael Stelzman. Be back with you next week. I hope you make the best out of your day and may AI help you become more successful.
- [43:19]
Angie Carroll
The AI Explored Podcast is a production of Social Media Examiner.
- [43:26]
Michael Stelzner
Just a quick reminder before you go. If you're ready to become indispensable in the age of AI, the AI Business Society is your solution. Join now and secure your discounted membership by visiting socialmediaexaminer.com AI I can't wait to see you inside the AI Business Society.