AI Explored Podcast Episode Summary
Title: Interactive AI Clones: Creating Unique Human Experiences
Host: Michael Stelzner, Social Media Examiner—AI Marketing
Guest: George B. Thomas, AI Marketing Strategist and HubSpot Expert
Release Date: June 24, 2025

Introduction to Interactive AI Clones

In this compelling episode of the AI Explored podcast, host Michael Stelzner delves into the groundbreaking concept of interactive AI clones—digital entities that emulate a person's communication style, knowledge, and personality. This episode features an insightful conversation with George B. Thomas, an AI marketing strategist renowned for his work in creating AI clones that not only replicate human interaction but also enhance business operations.

George B. Thomas: From Humble Beginnings to AI Innovator

George B. Thomas shares his remarkable journey from growing up in a one-room log cabin in Lincoln, Montana, to becoming a prominent figure in AI marketing. Starting as a high school dropout who joined the Navy, George's diverse career path—from youth pastor and bouncer to agency owner and HubSpot expert—illustrates his resilience and adaptability. At [03:51], George emphasizes that "anybody could do the thing that we're about to talk about today," highlighting that technological expertise isn't a prerequisite for leveraging AI effectively.

Understanding Interactive AI Clones

Interactive AI clones are sophisticated AI systems designed to mimic an individual's conversational abilities, voice, and expertise. George explains that these clones can engage in real-time interactions, providing responses that are indistinguishable from the human they emulate. At [12:05], he describes the final output:

"Somebody could come to helper.georgebthomas.com and they could ask any HubSpot question or question around anything that I had created from a content perspective, either by typing in like a ChatGPT experience or by calling on the web browser and being able to actually talk to it and even hear my voice."

Benefits of Creating an AI Clone

George outlines several advantages of implementing AI clones for marketers and entrepreneurs:

1. Time Efficiency: "Buy back time in your day," allowing founders to focus on strategic tasks while the clone handles routine inquiries ([13:55]).
2. Process Streamlining: Automating content creation and customer interactions to enhance productivity.
3. Scalability of Helpfulness: Extending support capabilities to a broader audience without the limitations of human availability ([13:55]).

Additionally, George touches on the profound personal benefit of leaving a legacy through AI, stating:

"I can't wait until there's a day when my kids or my kids' kids can sit down with the digital version of what I am putting into this brain on a daily basis." ([16:48])

Building the AI Clone: Process and Strategies

Creating an effective AI clone involves several meticulous steps:

1. Content Aggregation: Incorporating diverse content sources such as podcasts, YouTube channels, websites, and social media to provide a comprehensive knowledge base. George mentions feeding the AI with "over 19 million words" of aggregated content ([29:34]).

2. Defining Core Attributes: Documenting core values, mindsets, beliefs, voice, and tone to ensure the clone accurately reflects the individual's personality and professional style. George utilized his "Superhuman framework," which includes purpose, passion, persistence, and love, to guide the AI's interactions ([18:03]).

3. Custom Instructions and Behavior Settings: Leveraging tools like Delphi AI to program specific behaviors and response styles. George customized his clone's purpose and speaking style to mirror his own, ensuring authenticity in interactions ([38:05]).

Addressing Challenges: Preventing AI Hallucinations

One significant concern with AI clones is the risk of hallucinations—instances where the AI generates inaccurate or irrelevant information. George tackles this by implementing strict guardrails and instructional parameters:

"It's not going out anywhere, so it can only talk about the things that you've programmed it or uploaded into it. So like the idea of a hallucination doesn't even really exist in this system because it's not just going out and then finding things and then randomly trying to put it together." ([36:11])

Furthermore, George ensures that if the AI encounters a question beyond its programming, it responds appropriately without fabricating information:

"If you ask it a question and it doesn't know, mine will say, unfortunately I don't know the answer to that. Maybe you should have a real-world conversation with George B. Thomas." ([37:10])

Technical Aspects: Utilizing Delphi AI

The backbone of George's AI clones is Delphi AI, a robust platform that facilitates the creation and management of interactive AI personalities. Key technical features include:

• Purpose and Instructions: Defining the clone's mission and operational guidelines with up to 6,000 characters ([38:05]).

• Speaking Style Optimization: Customizing the AI's communication style to match the human counterpart's energy, enthusiasm, and conversational nuances. George fine-tuned his clone to blend "mentorship, humor, and no-nonsense guidance" ([42:21]).

• Response Settings: Configuring language preferences, response lengths, creativity levels, and dynamic questioning to enhance interaction quality and relevance ([44:20]).

George highlights a pivotal moment in refining the AI’s purpose by asking it about its own mission, allowing him to iterate and perfect the clone's directives ([39:46]).

Applications and Use Cases

George's AI clones are deployed across various platforms to serve different audiences:

• Helper.georgebthomas.com: Focused on HubSpot-related queries, providing instant and accurate support to users.

• Growth.georgebthomas.com: Dedicated to personal and business growth inquiries, helping individuals with mentorship and strategic advice.

These clones facilitate seamless interactions, enabling users to obtain guidance without waiting for human responses, thereby enhancing overall user experience ([12:05], [50:48]).

Future Implications and Legacy

Beyond immediate business benefits, George envisions AI clones as tools for enduring legacy:

"I can't wait until there's a day when either my kids or my kids' kids can sit down with the digital version of what I am putting into this brain... with all of the understanding and values and mindsets and beliefs that I've been bringing to the world." ([16:48])

This perspective underscores the potential for AI to preserve and transmit personal wisdom and expertise across generations, ensuring sustained impact and mentorship.

Final Thoughts and Resources

As the episode concludes, Michael encourages listeners to explore George's AI clones and engage with him directly:

• Interact with the Clones:

  • Helper.georgebthomas.com for HubSpot-related support.
  • Growth.georgebthomas.com for personal and business growth inquiries.

• Connect with George:

  • LinkedIn: Search for George B. Thomas to send a connection request and messages.
  • Website: Visit georgebthomas.com for speaking engagements and additional resources.

Michael emphasizes the transformative potential of AI clones in scaling human expertise and providing unparalleled support to audiences worldwide.

Notable Quotes:

• Marissa Shadwick at [00:00]:
  "I found my people. I love chatting about our experiences with AI and supporting each other on our journey towards the future."

• George B. Thomas at [13:55]:
  "Just for those three reasons alone, getting back more time, streamlining processes, and helping more humans, that should be enough."

• George B. Thomas at [16:48]:
  "I can’t wait until there's a day when either my kids or my kids' kids can sit down with the digital version of what I am putting into this brain on a daily basis."

• George B. Thomas at [36:11]:
  "The idea of a hallucination doesn't even really exist in this system because it's not just going out and then finding things and then randomly trying to put it together."

• George B. Thomas at [37:10]:
  "If you ask it a question and it doesn't know, mine will say, unfortunately I don't know the answer to that. Maybe you should have a real-world conversation with George B. Thomas."

Additional Resources

• Show Notes: Available at socialmediaexaminer.com/aipod
• AI Business Society: Join the community at socialmediaexaminer.com/AI to thrive in the evolving AI landscape.

This episode offers a comprehensive exploration of how interactive AI clones can revolutionize personal branding, customer support, and legacy building. George B. Thomas provides a roadmap for marketers and entrepreneurs eager to harness AI's potential to create meaningful and scalable human experiences.