Transcript
Michael Stelzner (0:00)
Hey there, it's Michael Stelzner from Social Media Examiner. Are you a marketer trying to navigate the AI revolution? What if you could create content twice as fast, automate tedious tasks, and become the go to AI expert in your company? The AI Business Society, brought to you by your friends at Social Media examiner, gives you expert led training, a supportive community, and proven frameworks to master AI marketing that will boost your value and your productivity. Join now and lock in your discounted member pricing@socialmediaexaminer.com AI.
Lisa Monks (0:44)
Welcome to the AI Explored podcast, helping you put AI to work. And now, here's your host, Michael Stelzner.
Michael Stelzner (0:55)
Hello, hello, hello. Thank you so much for joining me for welcome to the AI Explored podcast brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast for marketers, creators and business owners who want to know how to put AI to work. Today we've got an exciting show. We're going to talk about Google's Notebook lm, which is this powerful tool that can do so much for your business. And Lisa Monks is going to unravel it all for us and you're going to love it. By the way, if you're new to this show, be sure to follow us so you don't miss any of our future content. Let's now transition over to this week's interview with Lisa Monks.
Lisa Monks (1:38)
Helping you simplify your AI journey. Here is this week's expert guide.
Michael Stelzner (1:44)
Today, I'm very excited to be joined by Lisa Monks. If you don't know who Lisa is, she is a social media and AI strategist. She's the founder of Chipmunk Media, a consultancy designed to help brick and mortar businesses use social media and AI to reach their target audience. Lisa, welcome to the show. How you doing today?
Lisa Monks (2:03)
Good morning, Mike. I'm awesome. How are you? It's a lovely Friday. Well, it's a wet Friday here.
Michael Stelzner (2:09)
It's super awesome to have you all the way from down under. Today, Lisa and I are going to explore how do you use Google's NotebookLM to unlock all sorts of fascinating insights. If you don't know what NotebookLM is, don't worry, you're gonna know pretty soon. It's an amazing AI tool that everybody's gon love. But before we even get into that, I want to hear your story. Lisa, how'd you get into AI? Start wherever you want to start.
Lisa Monks (2:33)
Okay, so I'm just going to go back to where I started in the whole digital, like, social media space. I come from the early days of social media, kind of like an OG in that space. But prior to that, I was working as an international marketing manager for a local tourism organization here in Australia in North Queensland. And whilst I was doing that, I was traveling the world selling our destination. And that was at the time when social media was just coming onto the scene. And I fell in love with Twitter and I loved how it connected you internationally to your audience. So that was my first touch on the digital side of things and how you could connect technology to meeting people and building, developing relationships. Fast forward to 2011. I left my job at Tourism Tropical North Queensland and I started my own company, and that was Chipmunk Media. And that was predominantly to help businesses, predominantly brick and mortar businesses in Australia and New Zealand. Zealand, help them connect with their audience using technology, using social media. And then flip forward to AI coming onto the scene. Now, it was pre chat GPT. I was actually using conversion AI, which then changed to Jarvis, which then changed to Jasper. So I was using that probably for about a year, year and a half prior to ChatGPT launching onto the scene. And then, of course, there was that day, 30th of November, 2022, when ChatGPT hit the scene. And I sat there and I was, you know, watching what people were saying on Twitter, and I experimented. And a few days later, I was on one of my weekly morning radio sessions. I did a weekly Tech Tuesday segment with our local radio here, where we covered everything, digital scams, digital tools, et cetera. And I said to them, oh, my go, God, I'm going to blow your mind. AI. We're going to talk about AI today. And I would go, okay, what's this AI thing that you're talking about? And nobody had heard about it. Well, it hadn't hit the news here in Australia at that point. So I said, look, it's called ChatGPT, and it is an incredible tool. It's like an interactive chatbot. And of course, none of us really knew the extent of what it was and where it is now, what it was going to eventuate to be. But I said, it's an incredible tool where you can have an interactive conversation with it. You put in a question, it's spits it out. And so they go, what do you mean? So I said, let's give it a on air, live go. And so we did a live demonstration on air, and their minds were blown. And they said to me, lisa, are you just geeking out? Is this something that we need to really take note of or if we stick our heads in the sand, what's going to happen? And at that point, as I said, it was about probably a week after ChatGPT had launched. I said, look, this technology is going to change the world forever. It is going to change the way we communicate with people personally and business. It is going to to change business life. People will lose their jobs over this going into the future. Although I never expected how fast this whole technology was going to evolve. But I did say at that point it's been a game changer one because it is free. I think that was the biggest unlock for everybody because ChatGPT was free. I was using Jasper at the time. It was a very expensive tool. It was in our Australian dollars. It was nearly 200amonth at that point. So to have a tool that was free, accessible to everyone, I immediate light bulbs went off. I thought this is incredible, I need to explore this more. And basically I've been going down the rabbit hole ever since. And the thing is, it is the technology has exploded so fast and it's a real struggle to keep up with it all. It seriously is a real struggle to keep up with it all. And I'm sure a lot of your listeners out there feeling exactly the same. And so I started looking for ways to try and, you know, retain that information somewhere I could put that information that I could refer to it as a later date. As things started evolving as new tools came out, hence NotebookLM came onto the scene. And that is what I am using. And that's basically what I'm gonna talk to you about today, is how this is one of the most underrated AI tools out there. I believe NotebookLM has incredible power. It is a research note taking tool developed by Google and it in a secure environment. So it's a fantastic tool where you can just curate all your knowledge in one area and then start using it.