Podcast Summary: AI Explored – "Regain Your Time With ChatGPT: Training AI to Assist You"
Episode Information
- Title: Regain Your Time With ChatGPT: Training AI to Assist You
- Host: Michael Stelzner, Social Media Examiner—AI Marketing
- Guest: Kerry Weston, Host of the ChatGPT Experiment Podcast
- Release Date: July 1, 2025
Overview In this enlightening episode of AI Explored, host Michael Stelzner engages in a deep conversation with Kerry Weston, the mastermind behind the ChatGPT Experiment podcast. The discussion centers around leveraging ChatGPT to reclaim valuable time for marketers, creators, and business owners. Kerry shares his personal journey with AI, practical strategies for integrating ChatGPT into business workflows, and advanced tips for maximizing AI's potential as a productivity partner.
1. Introduction and Community Building [00:00 - 03:50]
Michael opens the episode by acknowledging the rapid advancements in AI and the overwhelming nature it can present to marketers. He highlights the importance of community in navigating these changes, mentioning the AI Business Society—a community where marketers share discoveries, troubleshoot challenges, and celebrate breakthroughs.
Notable Quote:
Marissa Shadwick: "I found my people. I love chatting about our experiences with AI and supporting each other on our journey towards the future." [00:30]
Michael encourages listeners to join this community to avoid facing the AI revolution alone, setting the stage for a collaborative and supportive discussion.
2. Introduction of Guest: Kerry Weston [03:50 - 04:14]
Michael introduces Kerry Weston, lauding his long-standing relationship with the show and his expertise in ChatGPT. Kerry expresses his enthusiasm for being a guest, underscoring his admiration for Michael’s work.
Notable Quote:
Kerry Weston: "I've been listening to you forever. So to have me on is awesome. So thank you very much." [03:57]
3. Kerry’s Journey into ChatGPT [04:14 - 08:55]
Kerry delves into his personal journey with AI, emphasizing his innate curiosity. He recounts his early challenges with technology during his college years, highlighting a pivotal moment where he transitioned from an agency owner to a coach and consultant. Kerry explains how discovering ChatGPT transformed his business operations by streamlining tasks that previously consumed weeks.
Key Points:
- Curiosity-Driven Beginnings: Kerry’s initial exposure to AI was driven by necessity and curiosity, particularly when faced with the limitations of traditional software tools.
- Business Evolution: Transitioning from agency owner to solo coach allowed Kerry to harness AI for greater efficiency and focus on value-driven tasks.
- First Encounter with ChatGPT: Observing ChatGPT generate a comprehensive social media editorial calendar in moments captivated Kerry, revealing AI’s potential to accelerate productivity.
4. The Value of ChatGPT in Business Productivity [09:00 - 12:03]
Michael and Kerry explore why ChatGPT is a game-changer for marketers and entrepreneurs. Kerry articulates that unlike complex software with numerous features, ChatGPT serves as a straightforward productivity partner, capable of enhancing efficiency from day one without the steep learning curve.
Notable Quote:
Kerry Weston: "It's a productivity partner, right? It's something that if you just use it at a very basic way, you can be so much more effective, save time." [09:57]
Benefits Highlighted:
- Overcoming Writer’s Block: ChatGPT excels in ideation, helping users jumpstart projects without the anxiety of a blank page.
- Reducing Busy Work: Automating routine tasks allows business owners to focus on high-value activities.
- Rapid Concept Development: Facilitates quick exploration of ideas, saving time on traditional brainstorming sessions.
5. Navigating the AI Integration Process [12:03 - 17:09]
Kerry addresses common anxieties beginners face when integrating ChatGPT, such as crafting the perfect prompt. He advises a simple, conversational approach: clearly defining who you are and what you do, then asking ChatGPT how it can assist. This method positions ChatGPT as an "amazing intern" ready to take on tasks with clear instructions.
Notable Quote:
Kerry Weston: "I think if you could just picture ChatGPT as an amazing intern... what are the things that this person could do?" [17:09]
Key Strategies:
- Start Simple: Introduce ChatGPT by outlining your role and objectives.
- Iterative Interaction: Engage in a dialogue where ChatGPT asks clarifying questions to better understand your needs.
- Delegate Repetitive Tasks: Identify tasks that can be easily delegated to ChatGPT to free up your time for more strategic work.
6. Phases of Project Management with ChatGPT [13:36 - 17:09]
Michael and Kerry discuss the three phases of most projects—ideation, the busy middle, and perfection. The "busy middle" often consumes significant time and energy. ChatGPT can streamline this phase by handling the bulk of the execution, allowing users to dedicate more time to refining and perfecting the final output.
Notable Quote:
Kerry Weston: "The busy middle is really where the value comes into play with folks... ChatGPT can condense that busy middle, so you can spend more time in ideation and then shift that busy middle time to the perfection phase." [15:15]
7. Practical Use Cases: Proposal Generation [25:24 - 29:50]
Kerry provides a concrete example of using ChatGPT to generate business proposals. By feeding ChatGPT transcripts from sales calls, he demonstrates how the AI can quickly draft initial proposals, saving significant time and ensuring that client-specific details are accurately captured.
Detailed Example:
- Recap Memo Integration: Kerry uses transcripts from sales calls to create a structured proposal draft.
- Training ChatGPT: By providing multiple examples of past proposals, ChatGPT learns Kerry’s voice, tone, and structural preferences.
- Efficiency Gains: The AI generates first drafts in minutes, allowing Kerry to focus on customization and refinement rather than starting from scratch.
Notable Quote:
Kerry Weston: "I can take a sales call transcript and convert it into a first draft of a proposal in two minutes." [27:00]
8. Advanced Tips: Custom GPTs vs. Projects [40:03 - 44:20]
The conversation shifts to advanced features of ChatGPT, specifically Custom GPTs and Projects. Kerry explains that while Custom GPTs allow for tailored AI interactions through APIs, Projects offer better organizational capabilities by structuring conversations within specific folders, akin to Google Drive.
Key Differences:
- Custom GPTs: Best for specialized tasks with defined instructions, but may lack efficient organization and memory.
- Projects: Excel in organizing related conversations visually, making it easier to track and build upon past interactions.
Notable Quote:
Kerry Weston: "With Projects, you can visually organize your conversations, making it easier to track and build upon past interactions." [40:14]
9. Optimizing ChatGPT Instructions [43:20 - 44:20]
Kerry shares tips on refining instructions for Custom GPTs, emphasizing the iterative nature of enhancing AI guidance. He advises users to continuously engage with ChatGPT to polish and improve the instruction sets, ensuring the AI aligns closely with their specific needs and workflows.
Notable Tip:
- Iterative Refinement: Use ChatGPT to review and refine the instructions for Custom GPTs, making them more succinct and effective over time.
10. Final Tips and Encouragement [44:15 - 45:56]
Kerry concludes with actionable advice for maximizing ChatGPT’s potential:
- Ask for More: Encourage deeper responses by prompting ChatGPT with "tell me more."
- Continuous Conversation: Maintain an ongoing dialogue with ChatGPT to uncover more comprehensive solutions.
- Leverage AI as a Partner: Treat ChatGPT as a collaborator to enhance brainstorming, organization, and execution of tasks.
Notable Quote:
Kerry Weston: "The three words that I love to share with folks is 'tell me more.' Never take the first thing it gives you as all it knows or all it's going to give you." [44:20]
11. Conclusion and Call to Action [45:47 - 46:14]
Michael thanks Kerry for his invaluable insights and provides listeners with ways to connect with him. He reiterates the benefits of joining the AI Business Society for those looking to deepen their AI integration strategies.
Final Quote:
Michael Stelzner: "I hope you make the best out of your day and may AI help you become more successful." [46:10]
Key Takeaways:
- AI as a Productivity Partner: ChatGPT can significantly reduce time spent on repetitive tasks, allowing for greater focus on strategic and creative endeavors.
- Effective Integration: Starting with simple, clear instructions and treating ChatGPT as an intern can streamline the adoption process.
- Advanced Features: Utilizing Custom GPTs and Projects can enhance organization and tailor AI interactions to specific business needs.
- Continuous Improvement: Regularly refining AI instructions and engaging in deeper conversations can unlock ChatGPT’s full potential.
Resources Mentioned:
- AI Business Society: Join the community for exclusive training, live office hours, and a network of AI-savvy marketers. Visit socialmediaexaminer.com/aipod for more information.
- Kerry Weston’s Contact: Find Kerry on LinkedIn or visit chatgptexperiment.com for guides on Custom GPTs and best practices.
By implementing the strategies discussed in this episode, listeners can harness the power of ChatGPT to not only regain lost time but also enhance the quality and efficiency of their business operations.