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- [00:01]
A
Let me ask you something. When your team needs AI guidance, do they come to you? When leadership asks about AI strategy, is your opinion the one that matters? If you hesitated on either one of these questions, you're not alone. The AI revolution is creating a new hierarchy in marketing. Those who master AI are becoming indispensable. Those who don't are becoming replaceable. AI Business World Business positions you on the right side of this divide. Two focus days in Anaheim, California, April 29th and 30th designed to transform you from, quote, the person learning AI unquote into, quote, the AI expert everyone depends on, unquote. Melanie Miller told us the AI teaching was mind blowing. You'll master workflows that deliver measurable roi, learn from practitioners already providing results, and and build a network of 1000 AI focused professionals. This is more than just learning new tools. It's about professional security, career advancement, becoming the person your organization can't afford to lose. Learn more@AI businessworld.live. get your tickets at a businessworld.live. welcome to the AI Explored podcast, helping you put AI to work. And now, here's your host, Michael Stelzner. Hello, hello, hello. Thank you so much for joining me for the AI Explored podcast brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast for marketers, creators, and business owners who want to know how to put AI to work. People say that you need to keep experimenting with AI tools in order to stay ahead, but is that really true? In today's episode of the AI Explored Podcast, we'll explore a few AI tools that you've likely never heard of, but that make an absolute huge impact on your content creation. My special guest is an AI educator who helps business owners and content creators save time and increase their reach with AI tools. He's the founder of AI Trends with a Z at the End, a site for developing AI tools. He's also the founder of Viral sky, an AI writing tool, and skysnail, a video thumbnail tool. Renee Remschek, welcome to the show. How are you doing today?
- [02:28]
B
Hey, thanks for having me. I'm doing awesome. I'm looking forward to exploring all the topics with you guys.
- [02:34]
A
Awesome. Well, super excited to have you here today. I'd love to hear a little bit of your story. How did you get into AI?
- [02:40]
B
So, funnily enough, like most people, I started when ChatGPT came. You know, there was usually people only like, programmers and people in science that were in AI, and then it was just general people. So I Got into it after the launch, and I actually started trying to get into crypto, you know, finding AI tokens. Like, it's gonna be huge.
- [03:03]
A
You and me both. I had a crypto podcast too, and as we're recording this, the whole market is crashing.
- [03:08]
B
Hell yeah. But yeah, it didn't work that well for me back then. So I just thought, I'm gonna try to do content, because I've been in content almost my whole life since like 16 years old, doing posts, videos about all kinds of topics. And just when AI came, I found it as another chance to jump at something, you know, that I was already doing. And I was just trying to get better. And so that allowed me. And it was kind of a great natural extension for me, as for many other people, you know. So I was a blogger, copywriter, not normally. So having ChatGPT was like, aha, moment. And also that the same as it was for cinematographers, you know, videographers. When AI video image tools came, they were like, whoa. So this was like the beginning for me in early 2023.
- [04:02]
A
Funny enough. I also have a background as a copywriter. So tell me a little bit more about what happened. So ChatGPT comes out in like November of 2022, I think. If I'm doing the math right. Or was it 2023? I'm losing math. Maybe it was 2023 and you got on early. Right. So what did you start doing with this background that you had? Creating content? And how did that connect to what you were discovering in the AI space?
- [04:24]
B
Yeah, so at the beginning it was awesome. I had a job writing blogs every day, doing posts. So when ChatGPT came, I just started using it, and suddenly I was working. Instead of eight hours, I started working four hours, and I was using the rest of my time to work on what I wanted to work, because I always wanted to be entrepreneur, you know, doing creative things. So I just used that time for it. But it didn't last too long because the company went bankrupt after a few months. So I enjoyed this period for like maybe four months. And then I knew they were going to go bankrupt. So I just started making videos about AI still when I was there on a paycheck for like a month or two, and I already blew up while I was there. So that gave me a chance, you know, to. To just go all in on this.
- [05:18]
A
Where were you publishing all these videos?
- [05:20]
B
On my Instagram and of course, TikTok and other socials. But, like, Instagram is my main platform, definitely.
- [05:26]
A
So tell everybody what you're doing today.
- [05:28]
B
So I developed my personal brand to about 750k followers across 7 socials. I also built several faceless pages and it's in total it's like 2.3 my million followers. I also have like a newsletter, Facebook groups, like all kinds of communities and profiles where I funnel, you know, my brands to each other and also promote other AI companies.
- [05:54]
A
And you were able to do this all by yourself, right? Just you and the AI tools?
- [05:58]
B
Well, until the last couple of months, yeah, I only had an editor and part time designer. But recently, you know, I also started building softwares. So right now I have a full time people in my team like designer, copywriter, editor, software developers and they're of course all using AI. So it's like times two, the amount of people that we have.
- [06:22]
A
That's so cool. And I found you because of Facebook. You also have been doing some great stuff and been blowing up on Facebook as well and publishing video on there. And I found Rene's work and I had someone on my team reach out to him and here we are. So how cool is that, right? You went from a guy who started in the Web3 world, that didn't really work out. Sounds like you got a job, the business, went out of business, you decided to take all your experience with writing and leveraging the AI tools and all of a sudden built a following for yourself and now you're off on your own, building your own company and software tools and all that cool stuff. So let me ask you this question. There's a lot of AI tools that are out there, right? And there's a lot of people that have misconceptions about AI tools. What are some of the big ones that you see happening over and over again as far as misconceptions?
- [07:09]
B
Oh yeah. So it's not necessarily no longer like the biggest misconception, but it used to be for many years and now it may be for the newbies and it may be that use like ChatGPT, it's your secret weapon. Many people that are skilled now know that ChatGPT is not really the best choice. And there are many other tools that are better, you know, for specific use cases. We'll get back to that later. And probably the other misconception is that you should always try new tools. You know, unless it's your job, like mine, you know, content creator and creating content about AI tools all the time, then it's not relevant. You know, businesses or actual businesses should have tech stack that they use instead of trying to jump to New tools every month and you know, it's just a distraction. I think this is a very underrated topic because a lot of businesses just try to catch the next thing all the time and it's just waste energy, capital, resources, everything.
- [08:11]
A
You know, it's funny because I've called it, I don't know if I came up with this, but I've called the bright shiny object syndrome. Right. Or the squirrel syndrome, where you see something new that seems like it's going to solve a problem and you go after it and then you see another one and it seems better and you go after that and before you know it you're like, you can't even keep your, your head straight because there's so many things that are happening. And I used to say that the world of social media was the fastest moving industry in the world, but now AI has like eclipsed it by a massive, massive margin. So when you do choose the right tools and you zoom in on those specific tools, what are the benefits of just choosing a couple of really good tools? What's the upside when you don't have those distractions?
- [08:53]
B
The main thing probably should people should take away from this is like you should build systems and workflows instead of trying to jump on hype all the time. And it's almost goes for old technology, even like with crypto, you know, you can see people buy in when the market goes up and then it crashes again and they should be doing the opposite thing. So definitely build like a tech stack of the main tools. And I would probably go with the rule that Everybody knows like 80 to 20, so invest 80% of your time into just holding up to those systems, improving them, working around them, and invest like 10 to 20% only in exploring new tools that actually look like they're gonna change something in your life or in your business. And that, for example, may be the new Open Claw that everybody's talking about. Right. That's definitely worth investing a little bit of your time to learn more about it and try to adopt it over time.
- [09:59]
A
Yeah. And for those that don't know what Open Claw is, it started out as Claude Bot, and then it was called Mult Bot. And who knows by the time this comes out if it's going to change again. But is it true that that particular technology is probably for the more advanced users? I have not tried it yet. My understanding is that's extremely risky at this point and proceed with caution. What's your thoughts on that?
- [10:24]
B
Yeah, definitely. Agreed. So I am not a very technical person Like, I'm a marketer blogger, I know how to use AI tools as web apps and all that.
- [10:34]
A
All that.
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B
But I can't install complicated softwares. So what I did was I took my spare laptop where I don't have anything, so it's kind of safe to use it there. And I asked my software developer to install it for me and, you know, guide me through it. And I just started doing basic things around it and I just, you know,
- [10:56]
A
tell us what happened.
- [10:57]
B
It's been crazy. Like I didn't have enough time to explore everything that I wanted it to do because, you know, I just have a lot of work. But so far I tried it to use on my AI tool directory, AITrans XYZ. It's basically a directory with AI tools. I started back in early 2023 and I asked it if it can help me add some categories, you know, so until then, you would have to do it manually, add one tool, one by one tool and add all the things like images, tags, long description, short description, a lot of things. And I asked it to add like 50 AI movies for me and it understood it and it added like 50 basically movies there and it took screenshots, descriptions and everything. There are mistakes, of course, it's not perfect and we're learning. But imagine where this is going to be like next year if you just try slowly adopt this technology.
- [11:56]
A
Interesting. Okay, so because we went here, we weren't planning to go here. I want to ask a couple clarifying questions and we're going to get into some other tools. So this particular tool, what is it called again? They changed the name on it. What did we say was called Open Claw right now? Open Claw. Okay. C L A W. And by the way, what Renee did, which is what everybody's advocating, is he got an old computer. This is why people are going out and buying Mac minis and stuff, because it's. He's dedicated it into an environment where it can't destroy anything that's on his computer that he cares about. And effectively, what I am hearing you say is you gave it access to the back end of your website. Maybe it's a WordPress site or who knows what it is. And it went in and it actually created all this stuff for you, presumably, and drafted it for you for your review and you just had to let it go and you kind of maybe let it run overnight or something. Is that effectively what it did?
- [12:45]
B
I basically just, you know, went ahead and tried it and didn't even put it in a draft. It Even published it for me directly. I'm not going all in on it right now. It was just a small test. But I'm definitely going to explore this option more. And yeah, if people should know, there's also option to use it on VPs. Something like virtual Server.
- [13:07]
A
Yeah, Virtual Private Server or something like that. Yeah.
- [13:09]
B
If you don't have a laptop. And one more thing I think people should be cautious of is definitely the cost. So I didn't set it up, you know, properly. So it's, it's kind of expensive because I used Claude from Anthropic, I think Opus 4.5 and it took like $25 in one hour, you know, so you definitely have to also work on the effectiveness because if it's going to. It costs 25 bucks an hour and you can hire someone for 10 bucks an hour and they do the same amount of work, then it's not worth it. But if it can do like the amount of work for five people, then it's definitely gonna worth it, right?
- [13:51]
A
Yeah, absolutely. It's where the world is going. And obviously a year from now when we look back, there's going to be tools like this all over the place, which is really cool. Okay, so we went off on a little rabbit trail because I'm just as curious about it as our listeners are. So I appreciate us going down that little trail to look at that. So, okay, we have a couple tools that we're going to talk about. And the first one is I'm just going to go ahead and spell it for everyone. It's H A I L, U O A I, dot, video. I'm not even going to try to pronounce it. But you can go ahead and try to pronounce it, Renee, and explain what it is and why you love it. Because we're going to spend some time on this tool.
- [14:32]
B
I think it's pronounced high, low AI, but I'm not 100% sure. But from what I can tell you, it's a Chinese company Right now I'm not sure if it's from Alibaba or these other big tech from there.
- [14:46]
A
Any risk working with these Chinese companies? Because I've had Christopher Penn on the show before and he said that some of the stuff coming out of China is some of the most advanced stuff he's ever seen. So just before we get. Because this might trigger some people like Chinese company, you know, what's your thoughts on this? Is it still worth giving it a shot? Even if it's from a country that maybe you don't trust given your data to.
- [15:08]
B
I haven't thought about it too much, honestly. I just look at the basically the quality and the tool itself, like what it can do for the price because whatever we use, we still sell the data like all the companies collecting and use it to improve their tools. So yeah, there's my thought about that
- [15:28]
A
and I think it's totally worth it once you hear what this thing can do. So why don't you explain what it is and help everybody understand the power of it.
- [15:35]
B
Yeah, so it's like many other platforms which have all kinds of image and video models like nano, Banana Pro, Sora 2 Pro, Google, VO3, et cetera. So it's a little bit like Hicksfield imagine art or AI video.com, but the thing they have is also their own image and video models, like Hailu has their own image and video models and you can also find Nana Banana there. But this is like the basic thing, right? There's a lot of platforms like that. What it can also do is it has this agentic feature which I use myself and I actually found this tool because they reached out to me for Collab. So they basically sponsored me for a few videos, but they didn't pay me to promote it here. I generally promoted because I'm excited about this tech. So imagine you want to create like 10 images or 1 minute video with AI. The length for AI video was like there was a limit of 8 seconds but right now it was extended with the new releases of clink, I think three and others. So videos can be like 15 seconds, maybe 20. But what this can do is it can generate several videos and then connect them together from any model you want.
- [16:58]
A
So explain the applications like how are you using that?
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B
So if you check my Facebook profile, like scroll a little, there will be video about like a Santa. It was like a Coca Cola ad. So you can create any kind of video. But I prompted like give me a Coca Cola Christmas ad just specified in a few prompt and it basically generated like 15 images, then turn those images into videos and then put it all together. So I had like 1point half minute long footage I think and it also gave me a soundtrack, you know, so it's all image, video and sound and it put it all together. I still didn't post the whole thing like just copy paste on socials. I had to edit some bad parts. But imagine you have to generate it all one by one.
- [17:49]
A
So let's walk through this a little bit because folks, Rene has mentioned a lot of things. He's mentioned Cling. Cling is a. I think it's the Asian video model. I can't remember exactly where it's from. VO3 is the one that's from Google, and then Sora is the one from OpenAI. And right now, Sora and VO3 are the ones that most everybody seems to be talking about. But I'm sure Kling is catching up. But what a lot of people have said when they've come on the show is normally they start with images and then they use these images to train the video model to kind of like either set a background or a storyline or whatever. So walk us through a little bit about, like, how this would work. Because so many people listening actually want to create videos. Maybe they want to create videos with their product in it and they want them to be like a. Like a video that they could use in an ad or something like that. Like, you mentioned Coca Cola. Right. So like, kind of talk about, like, how you actually did this, how you storyboarded it or whatever, and like how long it took and all that fun stuff, because I think people would find this very interesting.
- [18:52]
B
Yeah. So there's many other tools which have kind of a similar feature, but it feels like you have a bigger control over this. And there's. Imagine a white canvas, and when you insert the prompt, it will start generating the. Well, it will start thinking, then it will start generating. And you will see on that white canvas all the assets, like they're next to each other and you can see the percentage of how far they come in the generation process. And you didn't even have to put it all together. You can just ask it. So it will generate 10 videos and you will say, okay, now put them all together and give me the one video file which you can download.
- [19:38]
A
Are you starting with images just out of curiosity, generally speaking, or no?
- [19:41]
B
Well, depends on my goal. Right. Right now, I mean, the video use case, I will still talk about the image use case, but like, for videos, you can definitely use this for product ads for your company, you can insert image of the product there or even videos, audio, you can insert anything you want and then prompt it and it will just, you know, eat the assets and take it as a reference and then generate new assets with that. So most people just use it for content, you know, to get views. But definitely like the product ads. Creating cool content is definitely the biggest use cases here. But what I like even more is the image part, because I used it myself for article thumbnails. Right. You can automate it if you're advanced in AI, but I'm not. So there are many tools which probably can do that. But what I liked is that I gave it a prompt to generate me eight article thumbnails. I gave it the words that I want in the thumbnail and I gave it a reference image in the style that I wanted. And it gave me like eight images in, I don't know, maybe two minutes max. It's really fast, you know, so it takes maximum a few minutes to generate all this stuff.
- [21:01]
A
Is it like Mid Journey? A little bit. We've covered that on the show. Have you ever used Mid Journey?
- [21:05]
B
Honestly, I haven't used Midjourney for a long time. I used it in the beginning. Now I don't anymore.
- [21:11]
A
Is it similar? Like you can give it direction and then it will just pop up a bunch of images and then if you pick your favorite or you can modify it. Is that kind of how it works?
- [21:18]
B
Yeah, you can edit anything or adjust the ratios. Basically anything. So I used it for the articles that we have written, of course, with AI, you know, SEO articles to be discovered on Google for our software products. But there are many other use cases, right? You're creating a video and you want like several images of yourself. So you can insert one image of yourself in there, looking straight into the camera and say, give me 10 images of me from different angles, like wide angle.
- [21:51]
A
Well, that's really good for YouTube thumbnails, isn't it?
- [21:53]
B
Yeah, also for YouTube thumbnails. So you can play around with, you know, angles if you want different angles for a single image, all kinds of stuff like that.
- [22:03]
A
Every year, the gap widens. The marketers who understand AI are pulling ahead, creating better content faster, automating strategic work, and delivering results their competitors Simply can't match. 2026 could be your best year ever because you finally embraced AI. Now you're listening to this podcast, but why not join us for two days of systematic mastery at AI Business World, April 29th and 30th in Anaheim, California? Here's what Melanie Miller told us. Quote, the AI teaching was mind blowing. I'm so far ahead of so many people that claim to do what I do because Michael Stelzner only brings the best in teach, unquote. Here's what sets apart this from random tutorials and scattered learning, which I know we all use. You're going to get complete workflows, not isolated tips, strategic frameworks that connect everything, implementation plans you can execute immediately, and 20 sessions dedicated to build comprehensive AI mastery. These are the best of the Best that I have recruited. By the end of the event, you'll have all the AI skills that took others years of random implementation to figure out literally at your fingertips. The gap is widening. Which side are you going to be on? Learn more at aibusinessworld Live. Grab your tickets today at aibusinessworld Live. How much does this cost? I'm assuming you have to like load up some tokens and then is it pretty intuitive or do you have to know which models to pick to be able to make all the audio and the video and all that stuff come together? Talk to me a little bit about that.
- [23:39]
B
So the cost can be as much as you want to spend. Right. But the basic subscriptions start at 10 to 20 bucks, I think, I don't know exactly. And they go up to like $200 a month probably, if you really want to produce a lot of stuff. But usually it recommends you what models you can use. There's like a default, but we all know that for many months nanobananapro is the best. Now maybe other models from China. Z Image for those who heard, OR C Dream 4.5. So there's like always a better one, but still like it will recommend you a good one. And for audio, it uses Minimax Audio, which is I think a parent company or sister company from the Hilo. It's like the same company because they have it inside there. If you click on audio, it will take you to their website.
- [24:37]
A
What kind of audio does it add to the videos?
- [24:39]
B
Anything that you will prompt. Like it can do music, soundtracks, all kinds of sounds.
- [24:45]
A
You have to tell it what to do. Or is it intelligent enough that it can look at the video and figure out what kind of sound should be added based on what's in the video?
- [24:52]
B
Depends also on the video model that you will use. Right. If you use Google VO3, it already has sound from that model. Yeah, but if you. Yeah, if you use a video model that doesn't have sound yet, it will just probably generate a soundtrack or some sounds for you that you want.
- [25:12]
A
Got it. Okay, cool. So basically this is what we kind of call aggregator tool. Right. Like it's a layer that sits on top of all sorts of stuff behind the scenes. It brings in all the different models and allows you to select which model you want. And the killer feature of this, it sounds like, is the ability to produce multiple images or multiple videos at once and then to bring them together. And when it comes to bringing them together, how easy is it to take multiple clips of videos and bring them together?
- [25:43]
B
Inside this tool, you just chat with it. That's the point of these tools. Like to make it super easy.
- [25:49]
A
You just talk to it and say, hey, combine video three and seven together or something like that.
- [25:54]
B
Yeah.
- [25:55]
A
Wow. And then you download the final product and you bring it into whatever video editing tool that you use to kind of chop out the stuff. That's kind of weird. Is that effectively what you're doing?
- [26:02]
B
There's always like little, I would say, mistakes in the AI generation. Like some parts just don't look real or don't look exactly the way you want. So it will always probably need a little adjustment. So definitely you will have to edit some parts.
- [26:18]
A
Got it. Okay. All right, this next tool that we're about to talk about, I have talked about pretty extensively on the show, but we have not, not talked about some of the features and functions that this particular tool has. So Claude artifacts. Let's start with Claude Artifacts. Why don't you explain what the heck that is to people and, and first of all, why CLAUDE in general? Because a lot of people have heard of Claude, but they're using Chat GPT. So let's start there and then let's dig into what you love about Artifacts, which is a function or feature inside of claude.
- [26:50]
B
Yeah, so I would say that Claude is higher quality version of ChatGPT. I use it kind of from the beginning. I just compared the text quality output from both tools and it seemed like it just sounds more human, you know, better. Even without using Projects, which if you haven't heard before, it's a feature where you can Basically train the AI on your PDFs, content, anything. And like, even without Project, I once asked it to write me a LinkedIn post on this image, uploaded it, it generated such a good post. I just went straight ahead, you know, posted it while I was traveling from a dentist. And that post on LinkedIn went viral as hell. I think like 50,000 impressions. And it was all AI written. So that's probably why I choose Claude for most of my writing. Gemini caught up, but I don't really mind. I'm just used to it. You know, I have my tech stack here, so I keep using it until I see maybe Gemini and ChatGPT are five times better.
- [28:03]
A
Yeah, and real quick, before we get too much further, I just want to say that I use Gemini all the time, Claude all the time, and chatgpt some of the time. But I've been using Claude for a long time and I also have a background as a writer just like you, and I will tell you that it is superior across many different metrics. For anyone who creates content, which a lot of us do, this is its special advantage. And it's really, really smart. It learns over time. It doesn't do all the things that ChatGPT does. It can't generate images, it can't generate video. But if you're mostly working with words, I just don't think you can beat Claude. And there's some killer stuff that it can do that we're going to get into in a few minutes. So let's start by talking about artifacts. What is a Claude artifact?
- [28:51]
B
Back to those image and video you mentioned in Claude. So you cannot generate it in that. But they're integrating some tools really well, even Gamma. So you cannot generate directly in Claude, but you can prompt it there connected and then it will take you to that website. So maybe a little tip for people.
- [29:10]
A
Oh, that's cool. And it can also read images and it can also watch videos. So that's important. It can process the information, but it doesn't output it yet. So let's talk about artifacts. What are they?
- [29:22]
B
So I don't know the exact definition, but I'm going to call it how I learned it. So for me, artifacts are like documents. It's like a Google Doc, but the one that can look better. And I use it for a lot of like freebies. So I do like, for example, I post a carousel, then I comment for people, the comment for the link and I'll send it to you. I do that also for my reels for Facebook, where I don't have automation, I just put it in the comments and in the description. And when they open it, it's basically like a Google Doc, but with much more better design. And you can also track views there.
- [30:04]
A
You share the actual artifact. You do not download it as a PDF, you actually are linking directly to the Claude artifact. Is that right?
- [30:12]
B
Oh, yeah, exactly.
- [30:13]
A
Wait, okay, so let's pause for a second just so people can process this because it's kind of a big deal. First of all, I use Claude artifacts all the time, but I use it more as an editing tool. So anybody who's ever worked inside of WordPress, you know, you've got headline one, headline two, bold italics, all these kind of basic functions. Artifacts do all that. They can create beautiful formatted copy, but artifacts can actually do more than that. Right, Renee? They can actually add colors and shapes and all that kind of stuff. But what's really exciting about what you're saying is it sounds like you can make them public and you can link to them. Is that effectively what I'm hearing you say?
- [30:50]
B
Oh yeah, that's the main thing. Like yes, you can download them. But the main thing that I like is that you can share the link, you know, on Facebook. I can't upload the file in the comments and tell people like to download it. Images, right? Not files. So the best thing to do is share a link if you make the link public and if you share it, you will actually see the views when you go back to Blob and check. Okay, so maybe I made a mistake here saying Google Doc. I meant like the online Google Doc, not like in your computer that you download, but like online. So that's what I mean. Like it's an alternative to that. But what's even better is sometimes I just prompt Claude to make me this kind of artifact, but sometimes I have the text, so I just write, you know, simple prompt, make me an artifact. And this design style give, give it all the information and it creates a beautiful, you know, document. I recently used it for example for I posted on my account Money Trends with the Z AI a post with like 99 YouTube video ideas to go viral in 2026. And so for people who commented on it, I sent this artifact where there's also this screenshot of all the ideas plus a guide with all kinds of tools that I want to promote. And there are my affiliate links of course, to promote some affiliate partners. And also my own tool in there
- [32:21]
A
you can make them interactive too, which is really cool. So you could for example have like a dropdown menu and like have charts and stuff like that. But it's not like a goog doc in this regard. You can't just drag in like an image and do it like you can in a Google Doc. And you can't just easily click in and edit it. You have to kind of like select the text, right click on it and tell it what you want to improve. But it does create beautiful layouts. Would you agree with that? Like you don't have to go hire someone to do layout which is part of what makes these things look beautiful. Would you agree?
- [32:53]
B
Yeah, yeah, exactly. Good point. You mentioned also the drop down menu. I used that too. I would just probably didn't think of it if you didn't see it. I also shared artifact like this with seven prompts, but they were long as hell so it would look bad. So it automatically made that drop down menu. I didn't even ask for it, but it made it because it knew the text is just too long. And yeah, it's like a superpower, you
- [33:21]
A
know, it's almost like creating a little app. Almost. Right. Because it can be interactive. Yeah. Do you find it's really easy to create an artifact or is it complicated? Do you have to have any tips on like, how to give it direction to make these artifacts? Some of these artifacts look a little more attractive than others because sometimes it'll do. If you don't give it direction, it's just going to look like a blank screen with just like text, you know? Yeah.
- [33:43]
B
It's always important to add some reference. So I either say something like, do it like in stripe website design style. I like their, you know, website, but they changed it recently, so it may not be enough. It's always better to add some image, any kind of image you have, whatever the size. If you add it, it will have some reference and it will make it more interesting. It can do gradient, color, headline, crazy text fonts. So anything like that can be adjustable. You cannot really edit the images directly like in Google Document, delete text. You always have to prompt something to change. But usually it's kind of easy. For me, I just add the reference image, 1, 2, sentence prompt, I think, and then add the main info I want there. So if I want to list 7 tools, I will add the names and I will then also add the links so it can add links there in the document as well.
- [34:44]
A
Now this is important, folks. The reason why Claude can do this is because it has the most sophisticated coding engine underneath it, where it's a developer, for lack of better words. It knows how to write code script, it knows how to generate websites from scratch because it's been built as the tool of choice for coders all over the world. So really what Claude code is, if we're intellectually honest, is it's just leveraging some of its coding capabilities and what it's learned about layout. And it does it in a beautiful way that Renee, you figured out a creative way to use it. So would you agree that? I mean, because I think that's the magic of this whole thing is the fact that it can just spin these things up in no time because it knows how to code. Wouldn't you agree?
- [35:26]
B
Yeah, it's definitely one of my favorite parts of the tech stack that I have.
- [35:31]
A
Cloth, talk to me about projects, because you mentioned that earlier and I know you've got a couple of projects that you use. Explain what a project is and how it's maybe different than like a custom
- [35:42]
B
GPT So I would say it's similar to GPT. It's very similar. The difference is the LLM large language model that you're using. And I just find it better because Cloth is better in my opinion. But what I do is I create basically a project which is something that I trained the AI on. So if I want a project for email replying, I will just add some document with the reference information and then the prompt and then I can use this project to reply to emails. So I do this specifically for brands because as an influencer, you know, brands reach out to me every single day a lot and I don't want to reply manually. I think a lot of people are replying with AI nowadays too. There's been memes around that too, right? They're like people will reply with. And the last sentence would be like, do you want to choose another tone or what? But what they do is usually just take the message, put it in ChatGPT and you know, help me reply this way and this way. And it may seem faster than actually replying manually, but what's even faster is if you train the project on what it is and how it should reply and you then don't even have to prompt it. I just copy paste the message into cloud and it instantly knows how to reply in what tone and how long it should be.
- [37:15]
A
Right. I love it. And I got a couple other things I want to add in here. What's great about projects and why they're better cloud projects than custom GPTs, is all of the history is in the project that you've ever chatted with that project where with a custom GPT every time, it's kind of starting from scratch. But the other thing is that each CLAUDE project has its own memory. So if you're working with a CLAUDE project, you can tell it, hey, don't ever do this again or update your memory to include this. But the other cool thing is when you're in claude, you can ask it to basically query across all your projects so you can say, hey, look at all the stuff that I did inside of these projects and find this information and it will do it. It's really, really cool in that regard. And I have used CLAUDE projects extensively. Now I know you have a CEO advisor that you were telling me about. You want to explain what you're using that for.
- [38:07]
B
And by the way, the thing you mentioned with checking the other projects, I haven't tried it yet. When I have the opportunity, I will think of you.
- [38:16]
A
Yeah.
- [38:16]
B
So nice tip. Yeah, we still don't know everything, right. It's so much to learn.
- [38:22]
A
Powerful.
- [38:23]
B
And yeah, this is not just for copywriting. You can create any kind of personality or personnel or how to call it in cloth, like the project itself. You can train almost anything. And what I do here is I train specific advisors for my software. So first I launched a food ant which is like a food app for intolerances and allergies and I prompted taught it what we are doing, what we want to achieve and now that it has all a lot of like context, it just knows how to help me in that specific use case. Right? Because if you go to ChatGPT or Cloud or chat always have to start from the beginning. But this way you keep the context, all the information somewhere and this way you just go back, you know, ask about something and it knows if you are running several businesses, you can create a project for each of those businesses. Upload as many information as you can into the project itself as an attachment, as a document or in the prompt instructions themselves. And this way I just do it because anytime I want to get advice on or help me write this kind of article quickly or some post, it just knows the tone and all the information. Makes sense.
- [39:45]
A
Totally. You mentioned connectors. I don't really use connectors, but my understanding of connectors is if you use third party tools, I've got a long list of them and you can kind of integrate them together, is that correct? And is that powerful? Do you use that a lot?
- [39:59]
B
Yeah, actually I have just started exploring it recently so I can't say I'm like a big guy on this but I definitely want to dig into it more because it feels powerful, you know, having been connected or to other tools like Google Drive for Gamma for presentations, all this kind of stuff. So not like a total game changer but could be very useful.
- [40:23]
A
Okay, Claude code in the last couple minutes kind of explain why this is so important for so many people. Because most people don't understand Claude code
- [40:33]
B
is the second name of my software developer. So they can use it. It's like a superpower for developers. Right. Most developers right now they are not coding manually. They use cloud code to ship things because it just makes their job easier. And there are a lot of developers that use cloud code directly, but my developer specifically, he uses cursor because there are several these LLMs. So if something happens with Claude, it's unavailable, he can use other model. But honestly I can say Claude code is from what I've seen like with my own eyes, what it can do and for also on social media, it is the best coding tool there is and it will probably stay this way for some time. And there we go back to OpenClaw. People are starting to combine this cloud code and OpenClaw to develop apps or whatever, and it's even faster.
- [41:37]
A
Renee, I know we've just scratched the surface of all the great things that are out there and I know you're creating great content. So I would love you to tell everyone where they can discover more about you, your preferred platforms and then also tell us a little bit about some of these software products that you're involved with as well.
- [41:55]
B
Oh yeah. So if you just search my name, Renee Remcic on any social media, I am there, I'm everywhere. Or AI. My user handle is aitransXYZ and I don't have a preferred platform, but I'm the biggest on Instagram and Facebook. I can say recently Facebook, I've grown almost 300k in like 14 months.
- [42:15]
A
Wow.
- [42:16]
B
So that's awesome. And I recently started building softwares. Probably the two one that could be most helpful for you are viral sky, which is almost like a cloud project, but even better, you don't even have to prompt it or create projects. You just enter a topic and it spills out post or thread with viral potential. We have also image integration and it is templatized so you can find all kinds of templates that went viral and you can basically steal them or recreate them for yourself. Or also Skysnail, which is a thumbnail generator for YouTube thumbnails or reel covers or I started using it also for posts on Facebook like YouTube thumbnail hook and then post content in the comments, which is basically a threat on Facebook because YouTube thumbnails are kind of working really well on Facebook as hook images. So there's a lot of use cases for these tools and they're kind of micro softwares, you know, so they're not even expensive.
- [43:17]
A
Awesome. And by the way folks, we'll have the links in the show notes. Renee Remschyk, thank you so much much for coming on the show and sharing your insights with us today.
- [43:24]
B
It was awesome being here. Thanks for having me.
- [43:27]
A
Hey, if you missed anything, we took all the notes for you over@socialmediaexaminer.com a96. Be sure to follow this show on your favorite apps and if you've been a listener for a while, we would love a review. And do let your friends know about this show. You can tag me on Facebook, LinkedIn and or X and do, check out my other show, the Social Media Marketing Podcast. This brings us to the end of the AI Explored Podcast. I am your host, Michael Stelzner. I'll be back with you next week. I hope you make the best out of your day and may AI help you become more successful. The AI Explored Podcast is a production of Social Media Examiner. What if you could get year round AI training? That's exactly what's waiting for you with our AI Business Society. To learn more, visit socialmediaexaminer.com AI.