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AI Explored
Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed
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Whether you are a total skeptic when it comes to artificial intelligence, or you are ridiculously optimistic, the most optimistic amongst all of your friends, about what AI could mean for your future. I hope that you pay really close attention to what we have to talk about today. Now, I want to ask your I want you to ask yourself this question. What if you could go back to an earlier version of yourself and advise yourself back in time? Would you do anything differently, given what you now know? Would you get early on YouTube, would you start a podcast or start a newsletter? Or would you be early on Instagram or TikTok knowing how big these things are today for you as a marketer? That's what I want to ask yourself. Because if you would go back in time and you would tell yourself to get started a little bit early on some of these things, then you're going to want to pay attention to what we're talking about today. Because the truth is that when we are in the middle of something that is a trend, we often don't see it until it's been going on for quite a while. And I'm here to tell you that we are in the very early days of something that's going to be quite monumental. And I'd love to explore that a little bit more with you. Many of you might remember November 30, 2022, is a very important day. This was the day that the company OpenAI launched the tool we know as ChatGPT. And if you're like me, you probably saw it in the days or weeks or even months after its release and your draw dropped and you said to yourself, what is this? Is this magic? And a lot of people I knew, like, quite literally had a crazy experience. Like, I've never seen anything like this before. Ethan Mollick, a Wharton professor who specializes in entrepreneurship and innovation, wrote in the Harvard Business review that ChatGPT is a tipping point for artificial intelligence. And Forbes, shortly thereafter, right around the same period of time, said that OpenAI's ChatGPT may have been the most important news event of 2022. I'm here to tell you that it may have been the most important news event of the the decade. And we may even look back at this event as the most invented, most important news event of the century. Yes, of the century. And I know that might sound like an exaggerated claim, but perhaps in the future you'll realize maybe that it's not. So I want to ask you this question because I'm sure you're thinking about this is this AI thing, just another fad? Is it clubhouse? Is it like one of these things that everybody's talking about and then all of a sudden everyone has forgotten about? Or is it possibly a shift, a tectonic shift, a movement, a change in the way that we operate that's dramatic, that is groundbreaking. Which is it a fad or is it a shift? To explore this a little bit, I want to talk about something that Sam Altman, who is the founder, co founder of OpenAI and the leading person at OpenAI that everyone listens to, he said, quote back in March of 2024 that 95% of what marketers use, agencies, strategists and creative professionals for today will be easily, nearly instantly, and at almost no cost handled by AI. Let that sink in for a second. He said that 95% of what we do as marketers will likely be handled by AI. Now what did Sam Altman know? What did Sam Altman see? See, here's the thing that you need to understand. A lot of the technology that is rolling out now has been in development for a long time. And it's very possible that Sam saw things that quite literally are at the early stages of development inside of his company. And maybe he knows things that the rest of us do not know. So let's take a look at what marketers feel today about OpenAI. Our most recent research, which I'm going to talk about a little bit later, shows that 59% of the marketers we surveyed, and we surveyed 12, 50 of them from all sorts of different industries all over the world, they do not see AI as a threat to their job security. And we've been surveying marketers about AI for a year and a half and these numbers keep going up. Said another way, marketers generally, as time goes on, do not see AI as a threat to their job security. So, but here's the thing. US marketers, we have no idea what Sam Altman knows. He knows something that we do not know. Now here's something else that I think is really fascinating. The majority of marketers, by a long shot, believe that that AI will change how work is done in their industry. Not the marketing industry, but the industry in which they operate. Whatever industry you operate in. The majority of marketers we surveyed feel that AI is going to change how work is done. Now that might seem fantastical, but take a look at what I'm about to share with you next. Recently Nobel Prize winners for chemistry and for physics were awarded to AI scientists. Start to think about this for a second. So if you read this first quote on the left, Nobel committee recognizes scientists for foundation research and neural networks. So neural networks, which are kind of the brains behind all the stuff that we use today, are quite literally changing the worlds of physics. According to the scientists that give out Nobel Prizes. CNN said scientists who used AI to crack the code of almost all proteins win the Nobel prize in chemistry. So the scientific world is literally acknowledging that their industry is being transformed right now. These announcements were about a week ago. This is brand new news. Science is already changing. So I want to ask you, how will AI open up new opportunities for you as a marketer? And I also want to ask you, has something happened like this before? Those of you that pay attention to the world of social marketing know indeed it has happened. Many of us might work in an industry because of the innovation of Facebook. Take a look at this chart here on the screen. You can see that in December 2004 was their inflection point where they started. They hit a million users and I, I believe that was shortly after they started. And those were all college students. But then you can see here, around 2008, they popped to 100 million. And then in 2009, 9 or 10 or whatever year that was, they, they, they hit to 400 million and then to 500 million literally within a matter of months. Okay, and take a Look at this 14 year old article from the Guardian. 2009 was Facebook's year. Facebook and all the other social platforms that now exist, that did not exist back then, Instagram, TikTok, Pinterest, they literally revolutionized the world of marketing. They opened up entirely new forms of marketing that never existed before. So if this has happened before, it can happen again. So where am I getting some of this research from? Well, we are launching tomorrow. If you're watching this live, Wednesday, October 16th, our brand new first ever 2024 Generative AI Marketing Industry Report. And if you take a look at the COVID of this report, it's a marketer on the stage doing what appears to be magic. And a crowd of other employees or clients or prospects are marveling as she seems to pull off magic because she's taking advantage of these brand new generative AI tools. And we studied exactly how marketers are using these tools today in their marketing and what they plan to do in the future. And I'm going to reveal a lot of that data with you today. And if this is something of interest, please pay attention. So my mission today is to provide you a roadmap for not just surviving, but this coming Change, but thriving as an AI enhanced marketer. So I probably should have introduced myself. Who am I? Well, I founded Social Media examiner back in 2009. I'm the sole owner of this company. And back when I started this, I thought I was late. It was 2009. Facebook had been out for years. LinkedIn had been out for years. Twitter had been out for years. And I'm like, clearly in my mind, I am late to the game. You and I both know that that was still very, very early. And my company has been intentionally employing AI since Chachi Beatty rolled out. In early 2023, we began talking about AI on the social Media Marketing podcast. And in July of this year, we launched the AI Explored podcast, where I bring marketers and entrepreneurs on and creatives to talk about how they're putting AI to work. Back in 2020, at our social Media Marketing World conference, we were teaching on artificial intelligence, and we have been ever since. So that's who I am. And now I want to give you an important couple of messages and I really want you to pay attention to these next two slides. We're not even two years into this generative AI revolution, as other people call it. In exactly about 45 days, ChatGPT is turning two. So if you look at this AI generated image right here, Chat GPT is just a little baby with two candles. And it's early, early, early days. As a lot of much smarter marketers than me have said, AI is as stupid as it's ever going to be. It's only going to get better and it's going to have a really big impact on your career. It's undoubtedly going to. And I don't want to be the one to just say that. I want to share. Sam Altman, Founder, co founder of OpenAI, the company behind ChatGPT I want to explain what he said just a few weeks ago. Just a few weeks ago, he said this. It won't happen all at once, but we'll soon be able to work with AI. That helps us accomplish much more than we ever could without AI. And then he goes on to say, eventually we can each have a personal AI team full of virtual experts in different areas working together to create almost anything we can imagine. Imagine having a virtual team of AI assistants allowing you to create almost anything that you could imagine. What could that make possible? Well, here's a couple of thoughts. First of all, we could have a team of AI assistants that help us execute an entire launch. Imagine having AI create and execute an entire launch for your next product. Or we could have a team of AI experts that will look at our advertisements automatically, increase our bids automatically, turn off underperforming ads, create new media for the ads, new creator for the ads, and make sure that we're maximizing our ads across multiple social platforms. Completely done by AI better than we could ever imagine. Or imagine having AI go out there and research a topic that you're interested in and find all the latest and greatest information and bring you new research as new information emerges. Or imagine having AI on your behalf, go out there and find you customers. Imagine it placing phone calls, pre qualifying prospects for you, and arranging meetings for you so that you can close the deal. Imagine having AI automatically handle all of your inbound inquiries, respond to the inquiries that it can, route the ones that it can't, and automate all of this for you. And yes, we know there are already such tools exist. But imagine having AI go out there and find you your next hire and do pre qualifications and, and pre interviews with the person and collect all the information so that all you've got to do is meet with them. How amazing would that be? Even if they're not looking for work, these are all for sure use cases that are coming very, very soon as a result of AI. Now here is the really good news. If you are like, oh my gosh, I'm barely into this thing. I've only been doing this for a couple of months. Well, guess what? Welcome to the club. Take a look at this chart. More than half of marketers, 62% of marketers, 2 out of 3 of you have been utilizing generative AI tools like ChatGPT for less than a year. So if you feel like, you know, overwhelmed, don't feel overwhelmed because everyone is a beginner, okay? This technology is brand new. It's very, very early days. You are not too late. Now, this next statistic might blow your mind. 65% of marketers, or 2 out of 3 marketers are using these AI tools every day or multiple times a week. So if you're not using these tools daily or multiple times in a week, you're in the minority of the marketers that we studied. So it is changing really, really fast. And marketers are utilizing these tools almost every day because they provide so much value. And we're going to talk about that value in a little bit. But here's the other thing. The majority of marketers plan to increase their use of generative AI over the next year. So if you don't have any plans to do more with AI, you're definitely in the minority because there's a good chance all of your peers are going to be jumping in here very, very, very soon. So here are the findings. The benefits that those marketers that are utilizing generative AI are receiving today. Now, let me kind of explain what we did here with this question. We ask them to respond to these statements on what's called a Likert scale. And that gives us the benefit of knowing how strongly they agree or how strongly they disagree with these statements. And we ask marketers, first and foremost, what is their view on whether these tools save time. And you can see here, 50% of marketers say it. They strongly agree that AI saves them time. Now I want to ask you, do you feel overwhelmed? Do you wish you had more time to think? Do you wish you had more time to be creative? Do you wish you had more time to do all the things that you have to do? Well, this is one of the biggest benefits that marketers are receiving today by utilizing these AI tools. The number two benefit with 79% of marketers is increasing their productivity. The demands on a marketers today is ridiculous. I mean, you and I both know you probably have a list a mile long of things you want to get to that you do not have time to get to because you do not have time to get to it. But if only you could save time so you could get more stuff done. Well, not only does AI help you save time, it also helps you get more stuff done more quickly. And the one I'm most excited about is the creativity angle here. How many of you have this creative side to you, but you just haven't had time to let it out. How you desire to actually explore new things, to open up your imagination to new possibilities, but you just don't have time. Well, look at this. 76% of marketers that are utilizing AI find that it gives them that creative spark. It gives them that opportunity to actually reignite that creativity that is latent inside of them. These are three really, really huge advantages. And if you're not taking advantage of AI, this is what is waiting for you, because this is what the majority of marketers are experiencing today. Now, we also ask marketers, what are your biggest concerns? And the biggest concerns that marketers have right now is the accuracy of the content that comes from these generative AI systems. 80% of marketers are concerned that they're not getting answers from these AI systems that are accurate. And that's a big concern. But despite this concern, they're still having huge benefits. And I'M going to address each of these concerns in just a minute. The second biggest concern that marketers have has to do with copyright. Can they use the information from the AI system? Is the AI system built on top of someone else's copyright? Who really owns that kind of content? And then the third big concern of marketers, faced by 67% of marketers, when you add strongly agree and agree, is privacy. A lot of marketers are really concerned that they are feeding the beast, quote, unquote. They're giving the AI all of their insights and knowledge and that knowledge and insight will be utilized by others against them. And it's a legit concern. So let's go ahead and talk about each of these. The first thing I want to say on the accuracy side of things is you definitely need to take your time because you're going to have more time. You need to take your time and you need to really critically analyze what comes out of these systems. You need to ask yourself, is this accurate? It might sound great, but is it accurate? Based on my experience as a marketer, are we making claims that are correct or did AI quite literally make something up? Like today AI made up a fake quote from a fake customer. And I said, where'd you get that? And I said, oh, yeah, I'm sorry, I made that up. So you have to, like, because, you know, I want to make sure I'm using quotes in my messages that are accurate. So that's really important that you cross check everything and you critically analyze it. On the copyright side of things. I'm no copyright attorney, but if you use AI to improve your own work, how is that any different than using grammar checkers or spell checkers to enhance your work? I don't feel like that's going to be a problem. But again, here is how I would use it. Like, take a look at this graphic. Improve this copy for a graphical ad. And I gave it a headline, I gave it a subtitle, and I gave it the copy. So this is copy that was created by somebody and then we simply enhanced it. So if you look at this through the lens of I'm going to just use AI to enhance the stuff that I'm already creating, I really don't think that you're going to have any issues because I, like I said, I don't see that any different than any other tools that you use to enhance stuff that you're already creating. On the privacy side of things, it's really important, especially because there are laws all over the world and in different states in the United States that protect consumer data do not upload to these systems personally identifiable information like email addresses, IP addresses, names, phone numbers, addresses, any of that kind of information. You definitely want to strip all that out or anonymize all that information. And I would also caution you to take anything that is confidential intellectual property, things like that are not published out on the World Wide Web. Right. Things that are not, that you don't plan to release to the public. Be careful about putting that kind of information into any particular AI platform. So I'm here to tell you that I don't think it's a question of if you should use AI to help with your marketing, but instead it's a question of how. How do I use AI? How are other marketers leveraging AI to improve their marketing? Let's take a look. If you take a look at this chart, this is sorted by. And by the way, this is one of many questions we asked in our study. This particular one has to do with content. And we asked how marketers were utilizing AI when it comes to the creation and editing of their content. So this is sorted by the most popular to the least popular. And the way a lot of marketers are doing this right now, first and foremost is they are getting ideas. So they're using AI to help them come up with, for example, a podcast episode or a blog topic. They're asking AI for ideas of things that they think might be interesting. So they're using it to just kind of ideate content. The second most popular is to actually creating initial first drafts of their content. So a lot of marketers are utilizing AI to come up with something, and then they are doing their own editing on the content and modifying it a lot to make sure it matches their voice, matches their style, removing things that they think are too hypey, because it does tend to be pretty hypey. In addition, the third most popular thing is utilizing AI to simply edit something that already exists or refine it. And we already talked about that on a prior slide. Big Use also is coming up with headlines, titles, hashtags, taglines. You can give it something and you can ask it to come up with like 10 titles, will read the content and try to discern what it thinks. The essence of it is it's very good for summarizing. So if you have really rich pieces of content and you need to create summaries of it for the social platforms or for YouTube, and then, of course, customizing content for different audiences, this one is used the least by marketers. But let's say you're in the business of helping Realtors automate their marketing funnels. So what if you took that very same content and decided to target it to a new audience, like car dealerships who are selling expensive products just like Realtors are, but not as expensive. The AI could help you quite literally create a brand new market or a brand new niche that you could go after. And it could maintain the essence of what it is you're trying to communicate, but do it in a way that's relevant for a brand new audience. So let me share an example with you. And this example is very meta, but here we go. I dropped the PDF of our industry report into this cool tool called NotebookLM by Google. And by the way, if you want to make a note, it's NotebookLM, Google. That's where you can find it. And what's really cool is that this tool allowed me to query the report and get text responses. But they have this really cool little feature that's kind of hidden over here called Audio Overview and you just click a button and about three minutes later I got an audio of two human sounding people talking about my study and I listened to what they found was interesting and I went ahead and actually kind of outline what the AI voices found really intriguing and I made a note of it. Now here's a quick little side note. If you listen to any of our podcasts, we are dropping on Wednesday, October 16th the actual audio from the Notebook LM and you can listen to it. And I think it's going to blow your mind because it sounds exactly like humans. And I talk a little bit about some creative ways that I created multiple variations of it and stuff like that. So I think you're going to find it really intriguing. Watch for that tomorrow to be dropping. Now, in addition to what I just shared with you, I also took the PDF of this report that's dropping tomorrow. I dropped it in the Chat GPT and I dropped it into Claude and I asked both of these systems to create an outline for this particular training. And if you take a look at the outline that it came up with, you can see that it made a few recommendations to share a couple of quotes. And you might remember that those quotes I shared at the very beginning of today's presentation. So this whole thing really allowed me to rapidly create the content for today's presentation. That's just a great example of how you can use AI to speed the creation of content. Now, beyond the obvious written word content, I also asked marketers hey, what are some other kinds of content that you're utilizing AI for? Now, it shouldn't come as a surprise that the written word is the predominant way people are utilizing generative AI, because in the beginning, that's all they could do was written word content. Most marketers are not utilizing AI for images or video content or audio content. Now, for some of you that are savvy, this is a competitive advantage for you. If you can leverage AI to create images and video and audio, and I'm here to tell you there are tools that allow you to do all of these things, you're going to have a little bit of a leg up on those that are only using AI on the written word. Okay, here's another example of how we use AI inside of Social Media Examiner. Whenever I'm done with an episode of my podcast, we use AI to automatically generate a transcript. And then we also use AI to actually help us write the show description, which goes on Apple Podcasts and YouTube. We also have trained up an AI on how to write articles from our actual podcast so they do not look like a podcast. We also use AI to create thumbnails for our YouTube video of all of our podcast episodes and the articles, and we use it to help us create social content. This entire process, easily historically has taken more than 20 hours. But because we started doing this for the social media marketing podcast, and we've been able to scale it down to about three or four hours, it made it very easy for us to go ahead and launch another show called the AI Explored Podcast, without a lot of incremental costs or labor costs to our company, Social Media Examiner. So that's just another example. Now, I've shared content examples with you. Now what I'd like to do is kind of open your mind to other ways you can utilize IA outside of the obvious ways. And I really wanted to understand how marketers are leveraging AI for some of these bigger lifts. The main thing that they're doing is using it to expand their ideas. So a lot of marketers who maybe have the kernel of an idea because maybe they heard it on a podcast or they read it in a newsletter are going to generative AI tools like Claude and ChatGPT and asking it a lot of information to kind of expand on its ideas. In addition, a lot of marketers are coming up with brand new ideas that they've never considered before as a result of utilizing AI. So the first one is to expand on an idea you already have. The second one is to come up with something Brand new. A lot of marketers are leveraging AI to assist them with research. AI is really good with summarizing complex information. So marketers are utilizing AI to summarize long articles, reports, YouTube videos so they can get to the essence of it and decide whether or not it makes sense for them to go down the trail of consuming those themselves. Fewer marketers are analyzing data. That's an opportunity. Fewer marketers are analyzing repetitive tasks. That's another big opportunity. And very few marketers are leveraging AI on decision making. So these are areas where marketers today are leveraging AI. Now, outside of the obvious content side of things. So I want to show you an example of how I could leverage AI to expand an idea. So what I did was I took a PDF of this presentation that was not complete, maybe the first 20 slides, definitely different than what I originally have today, and I plopped it into chat GPT and I said, I'm doing a webinar based on the attached PDF. It's not complete yet, but what else could I do with this content? Because I wanted to see what it would recommend. And it came up with some obvious things like blog posts and articles and infographics and email series. But I want to let you understand the depth of which it is suggesting things. Take a look at number two podcast episodes. It said, since you already have the Air Explored podcast, let's pause for a second. How in the world did it know I had the Air Explored podcast? Because it read one of my slides that said, I have an AI Explored podcast. So this recommendation is a contextual recommendation, which is really exciting. It goes on to say, why not consider dedicating an episode to each of the topics you talk about in the webinar? For example, one episode could be how AI is reducing time spent on content creation. That's pretty cool. Then I said, all right, help me outline the podcast episode based on the attached PDF. And it went on to come up with an introduction, and it went on to recommend the various sections and all the content that it felt I should have in this podcast episode. It even gave me a podcast title. Now, I don't have to follow it, but this has done a lot of the heavy lifting for me in a matter of minutes just because I decided to drop in a PDF, ask it for a question, and then dig a little deeper. So now the next thing I want to explore is what are the tools that marketers are predominantly using? And I focused on the. The, the platforms, the large language models, the big ones that everyone is using, and I asked them, you know, what are your plans in the future? And no surprise, ChatGPT is the one that most marketers plan to do a lot more with in the coming year. Two out of three marketers are going to do more with ChatGPT. Google Gemini is number two. Now Google Gemini is completely different than ChatGPT and I have not personally messed with Gemini very much, but there's a lot of small business marketers that leverage the Google ecosystem and it makes a lot of sense that they'll take advantage of Google's AI tool called Gemini. Copilot by Microsoft. Microsoft is the platform that big brands use. Copilot is actually powered predominantly by ChatGPT. Why? Because Microsoft made a massive financial investment in OpenAI. As of a few months ago, they owned 49% of OpenAI. So a lot of what OpenAI does for small business, Copilot does for big business and then these two players are definitely off the radar of a lot of marketers. I want to focus for a second on these two. Clawed by Anthropic, most marketers have no plans to use. And I'm here to tell you that I think this is an opportunity. Just so you know, the founders of Anthropic formerly worked for OpenAI and these folks are doing some amazing things. Amazon is one of their major backers. If you start to think about the Amazon ecosystem and all the content Amazon has access to, it's pretty huge. You start to think about Whole foods, you start to think about their video stuff, you start to think about all the stuff. Washington Post, which is owned by Jeff Bezos, is also in a strategic relationship where they're training on all that content from the Washington Post. Post and Anthropic I personally believe is much easier to use than a lot of the other tools. And it's superior, has a superior use of the English language. It's really good with writing, really good with open ended analysis. And then Facebook Meta, they have their very own solution called Meta AI. Many of you have seen it. If you work within Instagram or Facebook, they they've also got an open source model called wama. So I think Anthropic is a big opportunity a lot of marketers are overlooking. So how can you. And by the way, I just want to remind you that if you have questions, get them into the chat because we're going to be getting the questions here in a little bit. How can you thrive as a marketer in this new opportunity? Well, the good news is most marketers are in the learning phase. 90% of the marketers that we studied want said they need to improve their generative AI skills. Not want to, need to, because I asked need. So there is a real need for us all to learn these tools. The interest is there. It's very, very strong. And I'm going to share some resources with you in just a minute. But first I want to address this really big question that I know a lot of you have on your minds. Isn't AI going to take jobs? It's a really, really good question. And the best way for me to address that question is to go back in time. I want you to think about what it was like before the Internet, and I want you to think about what happened once the Internet came about. Did the Internet take jobs or did the Internet make jobs? Because the truth is, if you look at this list, none of these jobs existed before the Internet. As a matter of fact, I would venture to guess that the jobs that many of you are doing right now and the ways that you're doing these jobs right now are contingent upon the Internet and could not have possibly existed today if, if it were not for the Internet. And iab, which is a big organization that studies media, did this study a couple years back in 2021, and they found that the Internet economy is growing seven times faster than the U.S. economy. And over the last four years, when they did this study, created 7 million new jobs. So I want you to imagine a possibility where artificial intelligence is going to create new jobs that we can't even imagine because we couldn't imagine what these jobs were before the Internet. It was impossible for us to imagine these kinds of jobs. I'm here to hypothesize that the world is going to need people maybe like us, to teach and train them on AI, because US marketers, we're early, but the rest of the world is not. There's going to be a need for people to consult and strategize on applications for AI inside a business. I already know that some of you are focused on that. There's going to be brand new applications, software products, and companies and ideas are going to be built on the infrastructure that AI is building right now. And as a result of that, there's going to quite literally be brand new businesses born that did not exist before. And some of these businesses may turn out to be so much bigger than all the businesses that are the big businesses we think about today. And guess what? These small businesses in the beginning, they're all going to need marketers, and they're all going to need salespeople to help sell, position and figure out how to get these products to market. And they're going to need support. And the truth of the matter is that you're going to want to be ahead of these trends because there's going to be more demand than there was supply. And I'm here to tell you I remember what it was like when social media was popular. People could not hire social community managers fast enough. There just was not enough demand. The supply was simply insatiable. And I'm here to tell you that's already starting to happen right now. Now here's the other side of the equation. Marketing has always existed. Marketing always will exist. The concept of marketing is not going to go away, it never will. But there's going to be a lot more expected of us marketers and those of us that embrace marketers, em embrace AI are going to be like this AI photograph. And yes, this is a AI generated images are not real people. The boss on the left is going to be hugging you on the right because you are bringing value to the company that they never had before. Because you're going to understand how to unlock these things for your clients or for your business. And as a result you're going to become exceptionally valuable because you get your work faster, done faster than anyone else, because you got creative ideas coming out of your ears left and right. There's going to be nothing, nothing but sunshine and rainbows for you because you are super valued by these businesses that are hiring you. Now if you want to future proof your career, I'm here to tell you that step one is really to come up with some goals like how are you going to learn to put AI to work and what are you going to do with that knowledge? Once you learn how to do certain things, what are you actually going to do about it? You need a plan, you need some very basic goals. And ideally you build a little network of other marketers who are excited about AI and looking towards the future. And you start sharing your ideas and learnings with each other and you go to events together and you kind of hang together and you get to be be part of this exciting new frontier that is evolving and developing quite literally in front of our eyes. And here are the areas marketers want to learn about. We ask marketers over the next 12 months what are the areas you most want to learn more about. Number one on the list is automating repetitive tasks. Number two is analyzing data. Number three is assisting with research. These are areas where marketers are not utilizing AI today. And these are areas where marketers absolutely want to learn to take advantage of AI to help them. Okay, I told you I was going to mention where you could learn more. And the first resource I want to mention to you is our study that's dropping tomorrow and all you got to do is visit socialmediaexaminer.com honor after October 16th. If you're watching the playback, just go to go there and start scrolling down and you'll see an article with the PDF in it ungated. And you know, why not share the link with someone who hasn't seen this presentation, maybe share it with someone who's skeptical and maybe share it as motivation that your boss ought to let you kind of go down this rabbit trail. It's a 38 page report, chock full of charts and it's completely free. So I really encourage you to go out there and get it and wrap your head around some of the data that's inside there. Because I've never seen a study that's as comprehensive as this. Another way to learn which is completely free is the Explored podcast and we publish original interviews every week. I work really hard to prepare my guests to make sure that these are actionable, practical, how to put to work AI. And if you are a visual learner, YouTube.com AI examiner got a little YouTube channel we put together there, so definitely explore that. And here's what some people are saying about this. Upper left Jkin Burke said every show is loaded with actionable content and task. Cannot believe what I learned in just a few days. Binge listening to Michael and his guest. Thank you. And then strange nickname. Upper right said, Michael Stelzner did it again. He's providing the 101 and beyond of AI for me and others to get on board to write history. Thank you for making this podcast. Thank you, thank you, thank you. As a one woman marketing team, this information is invaluable and I'm using it every day in my professional life. So check it out. I explored if you want to bring a bunch of your friends and go to Social Media Marketing World, which isn't until March if you can afford to wait till then. We have a brand new track we've recently announced which is our AI and marketing track. There's a lot of great content in there. You can go spend almost every session learning about AI, hang out with other marketers and you know, talk about how they're leveraging AI. But if you can't wait, there is one other option which is available now. We literally just launched yesterday, the AI Business Society. And this is our new membership where every month we bring experts in to do live and recorded training on practical tactical applications for AI and marketing. We have live monthly meetups. We just had one last week. It was amazing, where we talk about what's happening and answer people's questions live. And we've got a great community of forward thinking marketers. And just a couple of quick things that I want to say to everybody. If you're overwhelmed, that's normal, okay? Don't let your overwhelm stop you from engaging into this world, whether you do it with us or without us. Just remember you now have information the rest of the world does not have. So go forth and put it to work. Hey, thanks so much for listening to today's special podcast episode. And if you didn't figure it out, this was a recording of a live event. So when I mentioned that we're going to take questions, obviously that was pretty clear and I might have been also referencing things that were on the screen, but hopefully I explained them in such a way that you could totally understand where I was going. There were three different resources I talked about. First one is our AI report, which you can get@socialmediaexaminer.com report2024 and go there right now and download that 38 page report and begin working with that. If you want to check out the AI Business Society, you can check that out@socialmediaexaminer.com AI and then if you want to check out Social media marketing world, that is social mediamarketingworld.info thanks so much for your time today.