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Everyone’s excited about AI, but few are actually getting it adopted by frontline workers.

In this episode, I’m joined by Rachel Astall, Chief Customer Officer at Beam, creators of Magic Notes — an AI tool now used by half of all social care teams in UK local authorities.

We talk about why social workers are often drowning in admin, how Magic Notes is helping to change that, and what it takes to make a tech rollout actually stick.

We cover:

🔸 How tools like Magic Notes are helping some workers stay in jobs they were about to leave

🔸 What it takes to build trust and tech habits in care teams

🔸 The role of training, templates, and culture in successful adoption

🔸 Why AI in social care is about more than just efficiency – it’s about connection, consent, and quality of care

If you're in adult social care, commissioning, or working with digital adoption in frontline services, this is an episode worth your time.