Podcast
AI: Machine-Made Marketing
Hosted by AI: Machine-Made Marketing · EN
Hosted by Becky Johnson
Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience.
Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
10episodes
Episodes
Newest firstAll episodes
Making Room to Think
1w ago00:16:39Tap to summarizeToday we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.
Transcribe →Stop Bolting AI Onto Broken Marketing
3w ago00:21:29Tap to summarizeOn this episode of AI: Machine Made Marketing, we're joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.
Transcribe →AI Is Not the Strategy. Growth Is.
Jun 1700:21:27Tap to summarizeThis week we're joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.
Transcribe →Human First, AI Enhanced
Jun 300:31:43Tap to summarizeOn this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. We dig into the gap between executive expectations and real-world adoption, why leaders need to be hands-on with AI instead of simply directing others to use it, and how marketing teams can avoid creating bland, homogenized content. Along the way, we share a few laughs about six-fingered AI images, caveman prompting, and why AI should be viewed as a powerful tool rather than a replacement for human creativity. It's a practical, entertaining look at where AI delivers value today and where marketers still need to keep a human in the loop.
Transcribe →Engineering the Outcome in an AI-Driven Open Web
May 2900:23:53Tap to summarizeOn this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.
Transcribe →Making AI Work Without the Fear Factor
May 2000:20:56Tap to summarizeIn this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
Transcribe →AI Can Generate Anything. Taste Is the Real Competitive Advantage
May 1300:14:24Tap to summarizeOn this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. Nick explains how Mādin uses AI as a creative collaborator rather than a creative director, accelerating ideation, testing, and execution while doubling down on the human elements machines still can’t replicate: taste, empathy, judgment, and cultural intuition. The conversation explores how AI is collapsing the gap between instinct and proof of concept, why the future of agencies belongs to smaller high-taste teams instead of bloated organizations, and how brands can avoid drowning in “AI-generated sameness.” Nick also shares why Rick Rubin’s philosophy on creativity has become required reading inside Mādin, how AI is democratizing high-level creative production for startups, and why strategy and storytelling are becoming more important — not less — in the age of generative media.
Transcribe →Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster
May 600:19:54Tap to summarizeIn this episode of AI: Machine Made Learning, Leslie Walsh, GM & Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of “AI slop” to the importance of human taste, cultural nuance, and proprietary data, Leslie breaks down how marketers can use AI to elevate creative—not dilute it. The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
Transcribe →Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
Apr 2900:30:17Tap to summarizeOn this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. We get into the “Meet Edna” campaign, the role AI plays in the creative process, and why transparency—and a strong human point of view—still matter more than ever.
Transcribe →Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
Apr 2000:26:12Tap to summarizeOn this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
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