Podcast
AI: Machine-Made Marketing
Hosted by AI: Machine-Made Marketing · EN
Hosted by Becky Johnson
Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience.
Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
12episodes
Episodes
Newest firstAll episodes
Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
Apr 2900:30:17Tap to summarizeOn this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. We get into the “Meet Edna” campaign, the role AI plays in the creative process, and why transparency—and a strong human point of view—still matter more than ever.
Transcribe →Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
Apr 2000:26:12Tap to summarizeOn this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
Transcribe →