In this episode of the Ain’t Dead Yet podcast, I’m back with Matthew Johnson for round three to dive into how much our lives have shifted since we first met at Rocky Raccoon. We get real about the growing pains of success specifically the challenge of maintaining deep friendships while you’re evolving at a rapid pace. Matt breaks down the methodical mindset behind his biggest endurance goals, why signing up for Ironman Texas was the spark he needed to break a "Groundhog Day" training cycle, and why he’s showing up to the start line with zero expectations other than to have fun and empty the tank. Beyond the miles, we discuss the difference between building a true community versus just chasing followers, the impact of hitting his first million, and his vision for an Austin-based wellness retreat to support veterans through Valor Fit. This is a raw conversation about sobriety, faith, and the daily discipline of staying balanced when life starts moving fast.

00:44 Friendship and Growth Over Time 02:11 Ironman Spark and Methodical Mindset 07:31 Breaking the Groundhog Day Cycle 09:02 Purpose Driven 1 Percent Goals 11:11 Supportive Relationships and Love Language 14:37 Friendships Cultivation and Time Management 20:35 Obsession Tribe and Letting Go 29:15 Buying Mom a Car and Full Circle Joy 31:39 Building a Retreat Property in Austin 34:22 Living Day to Day and Faith Led Success 40:14 Do It Your Way and Being Yourself 41:53 Be Yourself Online 42:13 Not Everyone Can Create 43:10 Story And Skillset 44:03 Followers Versus Community 46:11 Brand Deals And Value 49:42 Do Stuff Differently 51:25 Ads Without Overkill 54:03 Sober Journey And NA 59:08 Why Stay Sober 01:03:04 Peptides And Recovery 01:06:19 Commitments And Seasons 01:10:28 Ironman And New Season 01:11:35 Living What You Built

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