"I don't think that the run girlies are respected within the sport the way they should be!"

As a longtime marketer and creator of The Sweat Lookbook, Lee Glandorf truly has her pulse on industry trends, running fashion, and up-and-coming brands. In this conversation, she talks about what she's seeing at the halfway point in 2026, from the Eras Tour effect on road racing and what everyone's wearing at local half marathons, to where she sees holes, gaps, and opportunities in the industry. She offers thoughtful, critical analysis of running headlines, buzzy brands, and her take on the tastemakers on the run. (Listen to Lee's previous appearances on the show here and here.)

FOLLOW LEE @leeglandorf

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IN THIS EPISODE:

How Lee is celebrating "Lee Week!" (2:00)
Lee reflects on her relationship with running throughout pregnancy, the postpartum period, and motherhood (3:15)
Lee's trend report from her local half marathon (10:00)
The Eras Tour effect on the running industry (14:55)
Why is Bandit so popular? (23:00)
Who are the biggest tastemakers in running right now? (27:00)
How Lee finds small, cool brands that are doing exciting things (33:40)
Where Lee sees holes, gaps, and opportunities in the industry (38:15)
What it takes for a boutique brand to make it in running (43:20)
All about The Rec Room, the pop-up Lee and her team hosted on Newbury Street during Boston Marathon weekend (54:45)
Reflecting on two years of The Sweat Lookbook — and what's next (1:06:15)

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