All Of It Podcast Summary: "A Forgotten Fantasy is Revived at The Shed"
Podcast Information
- Title: All Of It
- Host: Alison Stewart
- Producer: WNYC
- Episode Title: A Forgotten Fantasy is Revived at The Shed
- Release Date: November 27, 2024
- Description: ALL OF IT is a show about culture and its consumers, aiming to engage thinkers, doers, makers, and creators about the what and why of their work. The show fosters a community where diverse perspectives enhance the cultural landscape of New York City.
Introduction to Luna Luna
[00:32] Alison Stewart opens the episode by introducing Luna Luna, a visionary project initiated in 1987 by Austrian pop star, artist, and curator Andre Heller. Described as a "carnival of the avant-garde," Luna Luna was originally set in Hamburg, Germany, featuring 33 attractions crafted by renowned artists such as Keith Haring, Kenny Scharf, Salvador Dali, Jean Michel Basquiat, Roy Lichtenstein, and David Hockney.
Heller envisioned Luna Luna as a space where art could be experienced in unconventional forms, making it accessible to a broader audience outside traditional art venues. However, due to legal complications, the project remained in storage for decades until its revival at The Shed in New York City.
Notable Quote:
"Art should come in unconventional guises and should be brought to those who might not ordinarily seek it out in more predictable settings." — Andre Heller [00:32]
The Vision Behind Luna Luna
[02:02] Michael Goldberg, Chief Creative and Experience Officer of the show, delves into Andre Heller's vision. Heller's ambition began in the late 1970s with the goal of democratizing art by integrating it into the familiar and nostalgic format of a Luna Park—a concept with origins in Coney Island and proliferating across Europe.
Heller’s approach involved collaborating with prominent artists to reinterpret the traditional amusement park. This collaboration transformed rides, games, and attractions into interactive art pieces, thereby offering visitors a unique cultural experience.
Notable Quote:
"It's taking this traditional format that people have likely experienced... and inviting artists to rethink it and apply their skill sets to the format of a Luna Park." — Michael Goldberg [02:51]
Recruiting Iconic Artists
Heller's recruitment strategy was both personal and strategic. Starting with legendary artists like Salvador Dali and Sonia Delaunay, he leveraged introductions from influential figures such as Andy Warhol to bring on board artists like Roy Lichtenstein, David Hockney, Keith Haring, Kenny Scharf, and Jean Michel Basquiat.
Goldberg recounts Heller’s compelling method of connecting with artists by reminiscing about their childhood experiences at Luna Parks, thereby inspiring them to contribute creatively to Luna Luna.
Notable Quote:
"When you were a child, did you ever go to a Luna Park?... Would you be interested in designing a rad game or attraction?" — Andre Heller [04:20]
Luna Luna’s Revival and Challenges
After its initial exhibition in 1987, Luna Luna faced legal battles that prevented its global tour. The Mary and Steven Birch Foundation attempted to exhibit it in San Diego, but the project stalled in litigation from the early '90s until 2006. Post-lawsuit, the artwork was stored in 44 shipping containers at a ranch in Texas, largely forgotten by the art world.
In 2019, Michael Goldberg discovered Luna Luna through an obscure art history blog and was astonished by its obscurity. Determined to revive the project, he partnered with Drake’s production company, DreamCrew, and successfully reacquired the dormant artworks.
Notable Quote:
"How could you have all of these incredible artists and put on an experience like this and nobody knows what it is?" — Michael Goldberg [09:03]
Reopening Luna Luna at The Shed
The revival of Luna Luna at The Shed transforms it into an interactive experience accessible to the public. Although certain original elements, like the carousel, are non-operational, the exhibit incorporates new features to engage visitors of all ages.
Goldberg highlights the addition of Ponsilly Land, a child-friendly space designed by the Puerto Rican duo Poncilli Creation, where both kids and adults can create fantastical constructions. The exhibit also features roaming performers, interactive characters inspired by original performers from 1987, and a new musical soundtrack mingling classics from Miles Davis and Philip Glass with contemporary artists like David Byrne and Andre 3000.
Notable Quote:
"Luna Luna is one of these projects that you could see images of it. It's not until you come down and actually experience it that you're going to understand it." — Michael Goldberg [12:51]
Audience Reactions and Personal Stories
Listeners' feedback underscores the universal appeal of Luna Luna. Nobles from Washington Heights shares his delightful experience, highlighting the blend of art and interactive fun. He particularly enjoyed discovering original prints and appreciated the thoughtful plaques that add depth to the exhibit.
Notable Quote:
"I went on a double date. I kind of felt it was an experience zone more than an art show... It blew my mind." — Nobles [06:53]
Overcoming Revival Challenges
Goldberg discusses the emotional and logistical challenges of reviving Luna Luna. Opening the storage containers was a mix of joy and anxiety, as initial concerns about the artwork's condition were alleviated upon discovering most pieces were intact and well-preserved.
Notable Quote:
"I'll never forget the feeling, the pit in my stomach of just, you know, the uncertainty." — Michael Goldberg [10:52]
Engaging Experiences and Artistic Access
Luna Luna’s revival emphasizes inclusivity in art accessibility. Goldberg explains that the exhibit caters to both art aficionados and newcomers, ensuring that everyone leaves with a memorable experience, regardless of their prior knowledge. The interactive elements and diverse artistic contributions create a space where personal connections to the art are encouraged.
Notable Quote:
"You could be an expert and know everything there is to know about all of these artists... or the person that isn't familiar and doesn't really know about art. I guarantee you're going to walk away with a smile." — Michael Goldberg [14:51]
Favorite Elements and Personal Highlights
When asked about his favorite part of Luna Luna, Goldberg highlights the Andre Heller Wedding Chapel. Originally created as a space for unrestricted unions during the Berlin Wall era, the chapel continues to offer a whimsical and inclusive venue for couples today.
Notable Quote:
"I absolutely love the Andre Heller wedding Chapel. It's really fun." — Michael Goldberg [16:04]
Conclusion and Final Thoughts
The episode concludes with Alison Stewart reiterating the significance of Luna Luna's revival at The Shed, set to run until January 5th. She thanks Michael Goldberg for his insights and encourages listeners to experience Luna Luna firsthand.
Notable Quote:
"Luna Luna, A Forgotten Fantasy, is at The Shed through Sunday, January 5th." — Alison Stewart [16:20]
Final Takeaway: Luna Luna's revival exemplifies the transformative power of art when combined with interactive and inclusive experiences. By bridging the gap between traditional art forms and popular culture, The Shed successfully reintroduces a forgotten fantasy to a new generation, fostering a deeper appreciation for avant-garde creativity within the vibrant cultural tapestry of New York City.