Transcript
Micah Sargent (0:00)
Coming up on Hands on Tech, let's take a look at a complex topic. It's YouTube and copyright strikes. Stay tuned. This is Twit.
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Micah Sargent (1:14)
Hello and welcome to Hands On Tech. I am Micah Sargent and today we are taking a look at an interesting question from one of our listeners. David has written in with the following question. David says, I understand about copyright laws which already right there, I'm like, I'm interested because I tell you those things are complicated. Anyway, David says, I really don't understand how others can post videos that can stay on YouTube for years. But if I post exactly the same content, mine gets blocked. The other posts are not from the original creator. Do they get permission or do they just get lucky? Can you explain why? So, David, this is a very complicated topic and honestly, some of it is black box black magic, meaning that you just don't know what might be going on, what might be happening behind the scenes. But I want to kind of break things down a little bit and talk about the way that YouTube handles this first and foremost and more most regularly before we kind of get into what, what else might be involved here. So YouTube introduced a really, I think, complex and I, I hesitate to say cool, but it is cool in the sense of what it's capable of doing. Cool system that's called Content id. And the way that Content ID works is people who own content. Copyright holders, I shouldn't say, because not always necessarily a person who strictly owns the content, but the person who owns the copyright for the content are able, these people are able to upload content to YouTube's Content ID system. And it creates a database or it goes into the database that, that, that Alphabet, you know, the parent company of YouTube has in place. And from there then that gets compared with what gets uploaded to YouTube. So I want to give an example. I think that's the best way to kind of understand this. I am the copyright holder of a song that I created, right, which, you know, I didn't get a record deal. I just did this myself. And my song is foyer. It's very good, and I think it's going to go places. And I don't want anybody stealing my song unless they plan on paying me for it. So I go into the content ID system and I upload the, the song to this content ID system. And what that does is it basically gives the system permission to understand the song, you know, on a, on a digital level. And then any time a new video gets uploaded to YouTube, then YouTube, as part of the sort of ingestion process, is going to see if the numbers, essentially that the data that make up the YouTube file I've just uploaded compares to anything in that content ID database. And sometimes this happens immediately, sometimes it happens over time. You know, if something's been up for a while and then somebody uploads a new bit to content id, obviously it's going to take a while before it gets through the hole because you're constantly having to scan everything and see if it matches, right? So this can take some time. But essentially, if somebody out there uploads my song playing over their photo, you know, photo slideshow, and they didn't pay me for it or get my permission in some way, and I've uploaded it to content id, then content ID is going to go, oh, that's Micah's song. And he said, no, you can't have it, and will then keep that video, take that video down. But here's the thing. Depending on the copyright holder and what decision they make regarding the content, this may play out in different ways because a copyright holder has the option to say, I don't want the video to be taken down. What I want is the video can stay up. But if there are ads that are being run on that video, then I get the money for that ad for that video. Or if the person has uploaded it and they've done it without monetizing, meaning it's just there. But there's no, there aren't ads turned on. I can say if it's got my song in it, you need to turn on ads and I'm going to get paid for it. So you can say don't let that video be viewed. You can say run ads on it or if there are ads running on it, that's my money. Or you can do something as simple as say, you know what, I'd just like to see myself. What is the viewership of this video? Because maybe you know, the person that uploaded it with their photo gal or photo slideshow of their dogs is popularizing my song. So in that case I just want to know how many people are viewing it and then maybe I can make the choice later to monetize it. But again, this is an automated process and consider the fact that it's not just, you know, once I add this song to Content ID, it's not just new stuff that people add to YouTube that needs to be scanned to see if it is being stolen, right? To this day I still get emails from Instagram telling me that one of the songs that I or one of the videos that I have on Instagram is being either taken down or is being demonetized or whatever. It happens to be in different locations because someone uploaded to content ID and said this is mine and nobody can have it. So think about the sort of constant churn that's taking place there, David, and why something that has been up for a long time maybe just isn't getting around to getting that churn yet to be scanned to say, oh, this is using copyrighted content. So that is one of the main.