Podcast Summary: Host-Read Ads 89 – "Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv"
Podcast Information:
- Title: All TWiT.tv Shows (Audio)
- Host/Author: TWiT
- Description: Leo Laporte brings some of the most interesting personalities in technology together to talk about the most important issues. Fun, relaxed, informative, and always entertaining, count on TWiT for the best tech podcasts in the world.
- Episode: Host-Read Ads 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv
- Release Date: April 17, 2025
Introduction: Celebrating Two Decades of TWiT.tv
At the outset of the episode, Lisa Laporte, CEO of TWiT.tv, marks the network's 20th anniversary. She highlights the significant milestone of being an ad-supported network for 18 years, showcasing their extensive experience and stability in the podcasting industry.
"This month TWiT celebrated its 20th anniversary and we have been an ad-supported network for 18 years." [00:00]
Strategic Advice to Brands: Partner Directly with TWiT.tv
Lisa emphasizes the importance for brands aiming to achieve remarkable results with host-read ads to engage directly with TWiT.tv rather than going through third-party agencies.
"Our best advice to brands who want to grow with podcast host read ads from our network is to buy directly from us." [00:00]
She notes that 70% of TWiT.tv’s sponsors already engage directly, underscoring the effectiveness of this approach.
Seven Reasons to Partner Directly with TWiT.tv
1. Deep Network Understanding
TWiT.tv operates six fully public-facing podcasts. Brands that collaborate directly with them outperform those using agencies because TWiT.tv possesses intimate knowledge of their shows and audience.
"We know our six shows and what we can do for brands. Agencies deal with volume. They do not know our network as intimately as we do." [00:45]
2. Guaranteed Ad Delivery with Added Value
Direct partnerships include upfront "make good" ads to counter potential softness and additional free ads upon signing. This proactive strategy ensures all paid impressions are delivered effectively.
"We layer in upfront make good ads in case of potential softness. Plus we layer in free ads for signing direct." [02:15]
3. Comprehensive Service Continuity Team
TWiT.tv provides a full-service team that handles ad copywriting, graphic preparation for video versions, and onboarding. They also monitor and update ad copy weekly, ensuring timely updates compared to agencies that may update only monthly or quarterly.
"Our team also visits our Direct partners' websites weekly to ensure ad copy is up to date." [03:50]
4. Enhanced Promotion Opportunities
Direct partners benefit from quarterly social media promotions across platforms like X, LinkedIn, and Facebook, reaching over 100,000 fans. Additionally, ads are featured in the Club Twits Discord channel, exposing brands to 12,000 ad-free fans. Extra bonuses such as free ads, newsletter promotions, and blog write-ups are also provided.
"Brands who buy direct receive quarterly social media promotions on X, LinkedIn, and Facebook reaching over 100,000 fans." [05:30]
5. Personalized Onboarding Calls with Hosts
Each direct partnership includes an onboarding call with podcast hosts, allowing brands to refine their ad copy collaboratively. This interaction enables hosts to integrate personalized elements into their ad reads.
"We provide our direct brands with an onboarding call with their hosts so they can meet them and answer their questions." [07:10]
6. Enhanced Ad Reads with Talking Points
Unlike agency-driven ads that require verbatim reading, direct partnerships allow hosts to expand on ad copy using testimonials, features, benefits, and relevant news, creating more engaging and informative ad segments.
"Our hosts include testimonials, features, and benefits and leverage that day's news in their ad reads." [09:00]
7. Access to Courtesy Commercials
Direct partners receive courtesy commercials for every ad published on the network, which they can utilize across various platforms except paid media. Sharing these commercials on social media and tagging TWiT.tv can lead to additional exposure through network shares.
"We send courtesy commercials of every ad that drops on our network to our direct partners to be used anywhere they'd like except paid media." [10:45]
Conclusion: Invitation to Partner Directly
Lisa wraps up the episode by urging brands, especially those in the B2B and tech sectors, to consider direct partnership with TWiT.tv to effectively reach tech professionals.
"Brands, if you're trying to reach those who work in tech... what are you waiting for? Reach out today and let's have a discussion about your growth goals and campaign objectives." [12:30]
She encourages interested brands to contact her directly at Lisa@TWiT.tv to explore collaborative opportunities.
Key Takeaways
- Direct Partnerships Yield Better Results: Brands engaging directly with TWiT.tv benefit from tailored strategies, proactive ad delivery, and comprehensive support.
- Enhanced Engagement: Personalized onboarding and flexible ad reads foster more meaningful connections between brands and the podcast audience.
- Additional Promotional Support: Quarterlies social media promotions and courtesy commercials amplify brand visibility beyond the podcast platform.
- Long-Term Stability and Expertise: With 20 years in the industry, TWiT.tv offers seasoned expertise and a reliable network for sustained advertising success.
For brands aiming to penetrate the tech market effectively, partnering directly with TWiT.tv presents a strategic advantage that leverages deep network knowledge, personalized service, and extensive promotional opportunities.