Is the New Siri AI Good?
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It's time for Mac Break Weekly. Jason Snell has the week off. Congratulations to his kid graduating from college. But good news. Jon Gruber of Daring Fireball sits in along with Andy Inocco and Christina Warren. And of course, we are going to analyze a week later now what Apple announced with Siri and Apple's new AI. What it really means, where it comes from, how to use it. John's got a lot of experience. He's been using it all week. That's coming up next on MacBreak Weekly.
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Podcasts you love from people you trust.
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This is Twit. This is Mac break weekly, episode 1029, recorded Tuesday, June 16, 2026. Intimate functionalities. It's time for Mac Break Weekly, the show we cover the latest app bul news. And here we are in one week out of the reality distortion field. So this is when the actual story begins. Christina Warren is here, developer advocate at GitHub. Hello, Christina.
C
Hello, Leo.
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Christina was on Twitch, so she's getting a little overdose of me.
C
I'm sorry, I was gonna say, it's not that I'm not getting overdose of you. The audience is getting an overdose of me.
A
Oh, no, they're happy to see you. No, no, no, don't get that wrong. Also here from enotco.com. i am happy to say that Mr. Andy Inotko.
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Hello, Andrew, Chief Editor at Notcom. What can I say? I nailed the interview. They said that was a good fit,
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but we had to. We had.
D
I'm on probation for 60 days, so Jason Snell's out.
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We had to search far and wide for somebody whose website's been going on longer than yours, Andy. And we. And we found him. Jon Gruber is here from Daring Fireball legend. Hello, John. Good to see you.
B
Hey, welcome.
A
How are the Yankees? Glad to be here this year.
B
Excellent.
A
Okay. So you'll be in a good mood.
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Yes.
A
Just checking. You're not a Knickerbockers fan though, are you?
B
No, but I'm happy to see them win. I don't know.
A
You must be a Celtics fan for real, right?
B
You know, I've evolved into. It's the one sport where I root for my local team, the Sixers.
A
Oh, yes, right. You're in Philly. What am I thinking? I. But it's.
B
How could you not root for the next year?
A
I know.
B
I don't know.
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They're a local team.
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Although my. Our 22 year old came upstairs yesterday, said they're rioting in New York City. I said, no, they're not. That's the celebration. No, they're burning buses.
D
Well, that's just usually a good thing to say. There's at least a 70% chance you're right, that there's someone's writing about something somewhere.
A
I remember when the Eagles won the super bowl, they had to grease the light poles downtown.
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Well, that didn't stop him.
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No, it didn't.
B
It is literally the most useless job in the city of Philadelphia to grease the polls before the Phillies or the Eagles win a championship. Because the people who are going to climb them, climb them anyway. So what was the point of greasing them?
D
What's the point? And also they're going to, by the time they get back down, they're going to be covered with grease and therefore harder for the police to cuff. Yeah, it's a very self defeating plan.
A
That's right.
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Yeah. And the weird tradition, it comes from South Philly and the Italian American community. And when they have like holidays where they do it, they have contests, they grease the polls, they train with greased poles.
A
They train. That's right. Very important. John, you were, you were at, you were in Cupertino last week. Jason Snell was. I guess he's still there. I don't know. No, he's on vacation. He had a very long vacation.
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He'll never return.
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No, he'll never return. You'll be back next week. But I'm so glad we could get John here. I watched the talk show, it was exciting. You had Neelay Patel back and Joanna Stern, who is not, I'm happy to say, a robot, and, and, and actually the three of you, or maybe it was you who said it, there is that reality distortion field when you're in, in the circle, the force field of what Apple's saying, kind of even without Steve Jobs, encompasses you. But now here we are a week later and we can kind of absorb and think. What's your take on Apple's AI announcement?
B
I think they nailed it. I've been using it primarily on a spare iPhone since Monday. I mean, I started installing it a week ago, right after the keynote. And it's, you know, two years after they initially announced it. The stuff they said would work.
A
Works because you were a little, let's face it, a little bitter about the announcement two years ago.
B
Man, I wouldn't say that. I was bitter.
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I tried to say rotten.
B
Well, I said something is rotten.
A
Oh, maybe it was something else. Okay, I just assumed you meant that.
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But I think that piece holds up.
A
Oh, it does, it does.
C
Great piece.
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You Know, it's one of the, to me one of the best things about Apple institutionally is that they, and it does come from Steve Jobs. He wanted to show things when they were finished and he knew, it just seemed like intuitively that announce you're so excited about something when it feels like it's almost done, right? And everybody, I mean it doesn't matter, everybody knows this, right? That the first 90% takes half the time and the other 10% takes the other 90% of the time, right? It's the end of finishing anything, a house project, a work project, anything. The end takes more time. And so you're excited because you feel like you're 90% there or 70% there and you want to tell the world because you feel like oh, the end's in sight, let's announce it now. And that's just not the Apple way they announce things when they are ready to ship. Like hey, you can buy this next Tuesday or you can buy that, you can pre order Friday or you can download it later today after this keynote. And so the way that they pre announced what they called Apple Intelligence two years ago.
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Oh, sorry, I didn't clearly, I apologize, that was not commentary.
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Clearly.
D
Mute the audience, Mike. But they are loving what you're laying down, man.
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Clearly without the end in sight. I mean, and again do I think they thought it was going to to be canceled? No, of course not. They would have to be insane, right? They clearly thought there was some chance that they would be able to ship it on the promised schedule, but they obviously couldn't and they had to go back to the drawing board. And a lot of the explanation we saw last week at wwdc, the hardest to say on a podcast conference name known to man was explaining how they went back to the drawing board with an all new way to do their models. But the end result is what they've landed on really works and it really is what a very Apple like approach to on device AI.
A
I think that was our takeaway last week, right Christina? We felt like they. Anyway to me it's what the vast majority of people who haven't much of an experience with an AI or only with ChatGPTs chat bot will be using going forward and this will give them I think a good sense of what AI can do. It's, you know, I mean anybody who's been using AI seriously is way be well beyond what Siri's going to be able to do. But it's still for the billion and a half people using iPhones, this is Going to be a big thing. You're muted. Ms. Christina.
C
Sorry. No, it's great to have a good default. I mean, that's really what it comes down to is that it's the default.
A
Yeah.
C
It's the fact that it's a default and it's the fact that I think we can all be honest about it and some of us have been since 2024, like, the default has been pretty terrible. And so if it's not terrible, even if that's damning with praise, that's a really good thing. If the default experience. And I think especially when you get into things like how this will be able to work with doing things with shortcuts and with other types of automations that only Apple can really let you do, with a fully integrated, vertically integrated ecosystem that I think is going to be fantastic for a lot of folks. But yeah, you're right. I mean, I think there are many, many people who already use Claude and chatgpt and, and Gemini, but there are lots of other people who don't or only use it sparingly. And the fact that it can be built into their device and, you know, hopefully work as it has been shown off to work is only a good thing.
A
Yeah. And there's no chance that Siri is so smart that the Commerce Department will ban it, is there? Oh, there's a little.
D
Not so long as Tim has more golden tchotchkes to manufacture.
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Keep making those. Keep making those gold bars, Tim. You may be needing them. Yeah. But since we met last, it's kind of ironic, right after the show Fable was released last Tuesday and by Friday, banned by the federal government. We'll talk more about that, of course, on Intelligent Machines on Wednesday. So did it. Do you think that. Well, what do you think, Andy? Does this live up to what Apple promised two years ago?
D
I think we forget about what Apple promised two years ago.
A
Yeah, I think they'd like to forget about it.
D
I honestly think that, you know, while I was watching the keynote, I was sort of repeating the demonstrations that they were giving on my Pixel phone through Gemini and a couple other AIs. What I loved about it was that, no, they didn't show off anything that I haven't been able to do daily for the past year or so. Okay. But that's not terribly impressive. What's impressive is how, well, it seems like a feature of the iPhone, a feature of the entire experience. What would have been a big, big fail is if they'd come back and said, here is a feature of the Keyboard that where it can predict some text for you. Here is a feature of the launcher where it can automatically take things down for you. Here's a new feature we've added to Calendar and now here's a separate app that's our intelligent assistant. What they is they basically said there is an assistant that much like if you are lucky enough to rate an office with an assistant at a desk outside the door, they're always there out of sight when you call upon them. They'll stick their head in the door and fix things for you and get involved in what you need them to do. But the thing is it's always a presence even if you're not actually using it. And it seems like such a natural and integral way to enhance the entire iPhone experience that. I mean, I've got a piece that I didn't finish yesterday because I got thinking too hard about it about I used to think that AI was one of the great levelers because look, I can basically get whatever AI assistant I want on whatever phone I want, so lock in is no longer as big a problem. So if I'm using AI as one of my points of contact for a lot of the features that I'm doing. However, Apple, either intentionally or just because they like to make things that are beautiful and elegant, they've built something that is not in any way on the same level as an app that works alongside even an app that is integrated with the other apps on your phone. Gemini is great. I love Gemini. I continue to pay 20 bucks a month forever for it, but it will never be as accessible and as part of the day to day, moment by moment experience on the iPhone as Siri is. So I'm really, really excited to find out if they can fill out the rest of the experience to make it as reliable and consistent as Gemini is. Gemini still has in addition to all the stuff it can do, it's also the thing where I trust it to have an answer to whatever problem I throw at it at this point, even if it's not perfect, I know how it works and I know how to get it to do what I want. And I'm pretty sure it's going to get me 90% there. It would be terrible if Siri AI is just good at taking down those calendar things and I can count off okay, Here are these 11 things I'm going to throw to Siri. Anything else I'm going to switch over to Claude or I'm going to switch over to Gemini. If they can actually mature this in the Course of a year or two where I'm just using it over Gemini, my favorite agent because it's just easier to use and it's more in my mind space when I'm doing something on my iPhone. That would be a miracle. But I think it's a very, very attainable miracle for them after what they've
A
shown off last week you actually, I think one of the most interesting things is that they did say with app intents developers can also build this intelligence into their own apps. And of course that's a two way street because those apps will then feed information back to Siri which can then collate information from a variety of apps. But you point this out on daring fireball John, that the private cloud, the highest end compute is actually going to be limited to people with a lot of money who sell a lot. Vice versa.
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No. Right. You can't buy your way out of it which is actually even more limited.
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You have to have fewer than 2 million first time app downloads.
B
Right. And it's not just for an app that you want to add private cloud or Apple intelligence to. And I think I could be wrong but I'm pretty sure that it's like if an app is using Apple Intelligence, I don't, I could be wrong but I think that you ask the system to do something and then the system determines whether it's going to try to do it with an on device model or oh that's difficult, we're going to send that off to private cloud computation.
A
That's the impression I got that they
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were orchestrating the calls and that they don't really want individual apps to be making that decision. Let the system decide what's difficult for, for that so that you don't but basically to use that in a third party app in Apple Intelligence you have to be part of the small business program which has its own million dollars in revenue. I forget what you know, but somewhere around there and 90 some percent of developers do qualify for the small business program. But in addition to that, whatever the developer's most popular app is of all all time, it has to be under 2 million initial downloads.
A
This is to what keep Amazon from using it or Snapchat or Meta or
B
what I, I hope that Apple that maybe they didn't think too much of. I, I guess, I guess the gist is I think and again Apple being Apple, they're not explaining what the explanation is but I think the basic explanation is the, the Occam's razor applies that the most important thing from Apple's perspective is Siri AI. That's what most people are going to use and that's Apple's use case of private cloud compute. And then add to that the things where Apple itself is using Apple intelligence like numbers and pages and Keynote, you know with the creator Studio editions where they've added some AI features. Obviously Apple is not limited to apps. With only 2 million downloads, it's Apple. So Apple is I think worried and I think probably reasonably so that they're going to be under, you know, whatever they expect their usage of private cloud compute in their servers and Apple, some of the, some of the queries are still going to go to the ones running Apple Silicon but the big message was that the most complex models are the ones running Gemini on the server in Google owned facilities but running Apple software. You know it's a collaboration, blah blah blah within chips.
A
But is it really Gemini? They don't, they kind of pretend it's not. Well it's, they, they say it's Apple foundation models train Gemini or something.
B
Yeah, something like that. They're not, at least it's not Gemini in terms of when you ask a question and in Siri and then you go to your Gemini.
A
Right.
B
It's not going to show up in your Gemini history. Right. It's, it's seemingly different. It really is. It's like starting with a go back far enough to the roots and.
A
But is it I mean their own version? So there's a wide range. It could be white label Gemini or it could be something else, I don't know. Anyway, but for third parties you're not going to get access to that if you're that big. You're going to.
B
Yeah, and I can't even pay for it. I spoke to one developer who or guy Rambo who tweeted about it on Macedon that he's got an old app from 2010 and it's sitting at like 1.6 million downloads, you know. So now what does he do? Does he pull the app from the app Store so that it doesn't cross 2 million and he's locked out of Apple and Te. Hopefully they'll just rethink this limitation. Basically they don't want big developers using it because they don't know if they can keep up and what their bill from Google is going to be.
A
Right, well that makes sense. It's just, it's economic, not anti competitive. That makes sense actually.
B
Yeah. And I think you know, come next year or maybe halfway through the year if, if everything looks good and hey once Siri AI has rolled out to the general iOS population in the fall, when iOS 27 ships for real and it's out of beta and real people are using it around the world or wherever, whatever countries they initially roll it out in, if they can keep up with it and it doesn't fall down and the server bill isn't too big from Google, maybe they'll loosen the restrictions on third party apps. But I think it's sort of like one thing and one thing first, and that's Apple's built in use of Apple intelligence and Siri first. And let's make sure that works before they expand it to third party developers.
A
One of my favorite cryptographers, Matthew Green from Johns Hopkins, says private cloud isn't all that private. He says private inference isn't private enough. His issue is that it's going to inevitably leak information because when it calls out to the world, it's going to call out with your prompt and that's going to leak out. So he gives actually a scenario in here, your calendar, for instance. If you're going to try to make a reservation at a restaurant or actually with a number of participants, that information is going to have to leak out in order for it to work. So he's a cryptographer and so he always thinks of the adversarial situation. But I think this is, this is important to remember. You can say private cloud and we've seen this before with data anonymization and other things, but it isn't always as private as one would think. Nevertheless, this isn't, isn't this what Apple's biggest pitch is? We may not have the smartest AI, but we have the most private AI. Yes. You agree, Christina?
C
I mean, maybe. I mean, I think that's definitely the marketing narrative. Right. Like, I think that's definitely what they're pushing and there is definitely some truth to it. Right. That Apple same. Look, we're not training on this data, we're not trying to use this to build something else. Although I would, I guess, like to see some of the really fine print about how they're getting any sort of data to train anything. I, I find.
A
Yeah. Where's that data coming from?
C
Right. I was going to say I find it hard to believe that all of it is synthetic. It might be one of those things that you opt in. Like if you opt in to let Siri improve or if you opt in, in to like give developers feedback, they
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might, they did say it'll be audit, auditable by third parties.
C
Right, Right. And so it might be one of those things where, you know, we're not taking your prompt history and specific things, but we might take general usage based things to, you know, cover behavior. I'm not sure at the same time, so I feel like some of it is, is, you know, a marketing narrative, but I think a successful one and there's some validity to that. At the same time, you know, I, I think Matthew Green is incredibly right and I'm not saying that he is wrong, but I do wonder if that misses the point a little bit. Right. Because I don't think that there exists a way where we could have AI that would actually be useful that would be as privacy and would do all the thing privacy focused and would do all the things that would actually make it useful that anyone would actually want to use. Like there has to be a certain amount of give and take on that. And that's why I hope that there are ways for people who really are like, I don't want any of this, that you can just turn all of this off. But I think that this becomes kind of one of those implicit agreements that we all have to make. And this, this does get into ironically in a different way, but it kind of underscores some of the tension with the EU I think a little bit, which is that you have, you have to take the trade offs if you want to use this technology. And some of that means that yeah, some of the prompt information or some other data transfer will exist, but that exact, that happens anytime you interact with a third party API. It's not like this is a new thing.
A
So yeah, I mean Apple will be better than everybody else. They may not be perfect.
C
Right, exactly. And well, maybe they'll be better, maybe they won't, I don't know. But I think that they definitely are using it as a selling point for themselves. But I just don't think that it's possible for us to have AI in this way that's going to be actually useful and fully localized and never talk to any sort of third party and have any ability for data to ever leak in any conceivable way.
A
It's just we were debating this on security now we had somebody email and say, well, aren't these companies collecting everything? How can I do this privately? And I thought, I foolishly, I guess thought, no, no, no, unless you ask them to remember stuff, they're not collecting this. Well, I got a signal message from a guy who shall remain nameless who says speaking with insider knowledge from one of the frontier AI Companies, they absolutely extract every bit of knowledge and insight from user chats. I said well wait, wait, what if I don't turn on memory in the chat app? He says turning off memory means they aren't exposed to the user, but they're still extracted by the provider for their use according to the terms and conditions. Yes, memories are extracted and leveraged in first party CLI harnesses as well.
C
Yeah, unless you're an enterprise. Enterprise, it's a little bit different. There's business agreements, they're sensitive.
A
Right.
D
Christina, I always mean to ask you, like when Google announced their private AI computer basically as a response to Apple's whole like fireworks show about it's absolutely engineering wise impossible for Apple or any other company to see any of the data that, that you're sending to us when, when we need to use an AI cloud model. If they seem to, they seem to be kind of equivalent in terms of what I would want as a user is they're getting, they're going, they seem to be going at it in different directions where Google is not necessarily writing an entirely new operating system that's privacy cloud AI based. But I could also, also given how I couldn't see how data could get out or be observed by Google. Like have you ever, have you looked at those two? Are they kind of equivalent or is
C
they seem very similar. They seem very similar and there might be differences in the implementation and there might be differences in certain things they can do, but the idea is definitely the same. But I think that the big thing there is that not everything that you're using associated with the Google product. And that's the thing that everybody should know even if you're paying, if you're not a business user, if that's, you know, thing isn't on. Google has always been very upfront about the fact that it uses your data to make things better. But I do think that in terms of the way that the, that Google is like defined private AI compute and how to build private AI stuff for, for some of the Gemini models on the cloud, it is similar to what Apple is doing but like the Gemini consumer apps. No, I mean that's, that's part of the terms of service. You know that this is the thing that's happening that yes, we can train on your data, we can train on your prompts.
A
Admiral Birdie says in our discord, yeah, Google for enterprises definitely has a different set of rules. You could tell because it's terrible. There is something to be said for memory. I mean one of the things I do with my agent is I have like three different memory systems because I want it to remember everything, but it's local as opposed to putting it up on the cloud. All right, I'll stop being a negative Nelly. Let's be more positive about this. So, John, you've played with Siri. What kinds of queries have you asked? What's your experience been?
B
It's funny because the hardest part about it, honestly is remembering that I'm supposed to be asking Siri to be useful.
D
Like,
A
you aren't really used to that, are you?
D
Yeah, it's like your cousin after his second rehab and everyone's telling you that it took. He's responsible now, but I'm not used to asking him to pick up stuff at the market and giving him cash.
B
Yes, exactly. And he is in recovery and he's doing great.
A
And you really.
D
We're happy for him.
B
But you don't. It's, you know, you're always waiting, aren't
A
you, for that other shoe to drive.
B
And it's already Saturday night at. It's 8 o'. Clock. He's, you know. You know, and it's like, no, he's great. He can drive, you know, it's. But it's like little things. Totally realistic. My barber is in a building where to get in the building you need a door code from the street. And I can never friggin remember it. And so I literally was going to get a haircut on Friday, Saturday, and I just asked, hey, what did Tola tell me? That's his name, Tola. What did he tell me the door code is?
A
Wow.
B
And it took a couple seconds and then it surfaced a text message from, I don't know, a week or two ago or last time I got a haircut, you know, a couple of weeks, but showed me the text message in imessage and read the code aloud. The only.
A
That's very cool.
B
Yeah. And it's a real realistic scenario, you know, and it's like I knew it was in my text messages and I could have gone in there and looked him up and scrolled back, but I was on the sidewalk walking through the city and just said it aloud to the iPhone. And you know, was it fast? No. But was it too slow? No, it was a totally reasonable amount of time to get the answer and it was correct.
A
Was it the same speed as they showed on stage? Roughly.
B
I mean, yeah, I would say so. Which was, you know, a little uncomfortably slow.
A
No, but I like that. I appreciated that they did that because they were Just being honest about.
B
I loved it. And that was a huge part of my. Something is rotten in the state of Cupertino was that they clearly had edited the ones from two years ago.
A
And well, as we pointed out, they paid a quarter of a billion dollar settlement for false advertising that might.
B
And probably more honestly, probably more than that. Reputationally. Right. Like it's one of those things like what is your reputation worth? You can't really put a dollar on it. And I think whatever they paid in that class action lawsuit, they lost more than that in terms of their reputational hit to their, you know, and you know, that's a, that's the type of thing, lots of little things that I have been going to chatgpt more for because web search results often just don't put the, the obvious answer first. What time do the Knicks play? You know, what time is the next game in the NBA Finals or something? I mean, obviously it's next year at this point, but like last week there were, they were legit questions and it gave the right answer every time. And there were this sort of questions and again there's that button right on the side of the phone begging to be used to ask these sort of questions. And it's so hard to retrain myself to like, hey, I'm, you know, doing this professionally to test it over the summer. But like, you know, last year it wasn't like I had a reason to try Siri after wwdc, there was no reason to try it again.
A
But that's the difference.
B
You can, you can those type of questions. I've also been asking questions. Yeah, well, I just want to add the other thing I've been asking are questions that are answered in my Apple Notes. I'm a big user of Apple Notes. I've got like, I don't know, 2,000 of them, 2,147 asking questions that are stored in my Apple Notes. And it gives me the right answer every time.
A
That's the, I think that's.
B
And that is something that like ChatGPT and Claude can't do.
A
Yeah, well, yeah, exactly. You can ask ChatGPT when the Knicks game is, that's any, any, any AI can do that. But it doesn't know what's in your notes, it doesn't know what's in your messages. And that's the, I think that's the real value that Apple can add.
D
And that's what, that's what gets me about the possibility of lock in. And it's, it's true of Google Services too. It's like I don't like, I don't like.
A
Does Google do that though? Are they?
D
Well, I mean they've got the daily brief that they announced they introduced last month and I've been finding it actually surprisingly shockingly use useful. Like I didn't plan to start using it but the thing is like that daily, that daily notification, every time I tap it, it does surface something that I might have forgotten about or a message that I totally missed. I'm going to have dinner with nine of my friends on Friday, possibly partly because like this message that got buried in 500 WWDC mails. Like it surface at Forms. Oh, by the way, your friends are still like waiting for you to reply to this. But the thing is like it works right now at least it works great on every single Google service that you have, including your chats with Gemini, your messages, Google messages, everything like that. Once you go outside there, outer mailboxes, if you're using Apple Calendar, if you're using Apple Messages, it's not going to see that and it's not going to get stuff from there. And it would bum me out if I liked Siri so much that I had to switch from my favorite note taking app, which is Notion, and I had to switch to Apple Notes because it's the one that works the best. I'm sure there's going to be some sort of a bridge, some sort of a plugin.
A
That's why you. These $2 million plus companies, I'm sorry
D
Joplin, I'm sorry Joplin, not Notion.
A
But I guess they don't need access to use the intents. They, that's just they don't get private cloud so they could, they could use the intents.
D
I mean, hopefully. But, but the thing is like, and the thing is I have that knowledge and I have that interest that there must be a plugin for Joplin for this. It's an open source community. But the thing is like, well, I'm sorry, just to finish my thought, the people who are just normal consumers, they can't really be expected to put in all that kind of effort and put that trust into a third party. So they're basically going to use what is wired up and working and great and polished and perfect. When you take the phone out of the box, whether it is Gemini on a Pixel phone or whether it is Siri AI on an iPhone. And I don't in a perfect world that I know that can't exist, it would be just as easy to integrate these AI Assistants with any tool that you have rather than it being naturally more knowledgeable about its own in house stuff than anything that's outside.
A
So do we know if third party apps data will be available to Siri? This was something the developer has to turn on. Right. So the Joplin developer would have to have. It's an intent to share with Siri. How does that work? Do we know anybody?
D
I don't. I know how it works on Android.
A
I can see why Apple might not want to do that because then you're compelled to use notes and messages well
D
and also to be fair, there's a privacy and security angle to it where they can make sure they can know that the conduit between Siri and what their own is. They give themselves privileges that they can't. They can't responsibly give to random third party developers.
A
It's less useful though, isn't it if you use.
D
Absolutely.
C
So there is an app intents framework and that basically and I'm reading off their website right now, make content and actions discoverable by Apple Intelligence and support system experiences like Siri Spotlight, shortcuts and widgets.
A
So you could open it up to
C
Spotlight or just so you could open up to Spotlight and Apple Intelligence. Now how that will be specifically integrated into something like Siri AI I don't know. And how deeply that will go. Okay, here they have a whole thing Apple Intelligence and Siri Integrate your app with Apple Intelligence and bring it to Siri AI. So they do have. I like that they do have ways to do that. But that would mean the. Yeah, the developers have to do that and I'm sure that at least on, on the iOS side I think macOS might be a little bit more difficult. But to be completely candid with you, I don't think macOS is going to be a Big Apple AI use case.
A
Really? I don't think so.
C
No, because I think that they're. Why? Why would you like Claude and Chad, GPT and Gemini? Their desktop apps already work just as well. Like to me, default is not good enough on the desktop and I might be alone in that, but I feel like default can be good enough on the phone. On the desktop. I've already been able to do all the things that they're telling me Apple Intelligence can do for years. There's zero reason why I would want to have to jump through additional hoops assuming that my note taking app of choice or something didn't have an app intent, if that makes any sense.
A
This is something Google wanted to do for a long time. Remember they had those cards that the Google now cards. You would slide to the right on the pixel and then you'd have like, oh, your plane is on time and you're going to be at the airport in a half an hour. And Google have backed off on that because I think it has a certain amount of creepy. Have you played Andy with Dream Beans yet in Google?
D
I have not used Dream Beans yet.
A
Dream Beans is a Google. All right, I'm going to show you Dream Beans.
D
We had some fun with that topic a few weeks ago on the Google show.
A
This is a Google experiment and it looks into your deepest, darkest secrets and then produces these. You can show my screen, John. It produces these cartoons. Cartoons. So that's me and my wife. Pretty. Pretty good likeness. And it's telling me that we could get fresh produce at the Eastside Farmer's Market. It's saying I should check my Arch Linux setup for now. How does it know I'm using Arch Linux? I don't know, but it does for the atomic Arch hijack. I already did. Try the rebuilt Siri AI app and the Apple iOS 27 developer beta. Look how content I am in my little sweater in my armchair cooking a 48 hour sous vide chuck roast for a midweek dinner. It knows things about me that look, it even knows I have an anova sous vide. It must be looking at my purchases. I got something a little creepy. That's exactly what my gym looks like.
D
Well, this is like even two years ago when Apple gave us their first cut at Apple Intelligence. I'm saying. You're really saying that Apple has a unique advantage over other AI because Google, they have access to your personal information.
C
Right?
D
You are, you are drinking at a high school level. They are. Google is drinking at a Mardi Gras level when it comes to knowing, getting information about you.
A
I know I'm unusual because I don't mind this. I want it to know everything and I want it to give me that useful information. But I think a lot of people would be very like it.
D
Well, it depends. Like I've always said, my, my personal point of view, and it's just a personal point of view is that you enter into a contract so, so to speak with Google and I'm willing to give them exposure to all kinds of data about me and in return they give me services that are greatly, greatly, greatly enhanced by knowledge of what my life is and what my, what my intentions are at any given moment. Other people may not like that deal and Hope. And if they can turn it down, then I think that overall that's an okay thing. The problem is that when there's the surveillance that's happening sunrise to sunset, even to people who do not want to enter into that bargain, we enter into that bargain with Apple as well. It's just that they don't at this point monetize the data that they're collecting very well. And also to this point before Siri AI, I don't think they do a really good job of enhancing my experience with their personal knowledge of me, but I will. So again, that's why I love these features like the Daily Brief, where I didn't really set anything up, but was able to remind me, oh, by the way, you've also worked on this coding project last week. You might want to look back at this Python library that you're looking at, because that looked like that was going to be something that you were very, very interested in. I think that it does a very, very good job at that. I don't know that they always do this, as you say, in the least creepiest manner. One of the things I like about Google is that they, they are willing to do something and do things and label them and experiment and put them in a place called Labs.
A
It is a lab, right?
D
We know this is, we know this is out there. We just think this is cool and based on how people freak out or embrace this, like Notebook LM started out as an experiment, started out, people love it and it revolutionized.
C
It is great. Revolutionized is one of the best things that in my opinion, like Google put out at all. And then it obviously became like a real product. But yeah, that they do at least because, you know, the Google graveyard is real.
D
They willing to, they're willing to swing in a miss in public in front of 30,000 paying fans.
A
There's also the issue of hallucinations. A German court has ruled that Google is liable for the AI overviews if they're wrong, that they can be sued for life. Now, this is why Apple, one of the reasons why Apple quite wisely said no Siri for you. For instance, Dream Beans thinks for some reason I'm going to Rome in December. Now, I would love to be going to Rome in December, but it says, there's a beautiful gate just a short walk from my hotel that's clearly a hallucination. I don't know where it got that, but nevertheless, I don't know.
B
Check your credit card and make sure
A
maybe I am going to Rome.
D
Now you're Gonna see.
A
Honey, I've got a little surprise for you.
D
You're see a few burned out and overturned police cars. That means you're heading the right direction. That's where the carnival is flying.
A
Flying over the Knicks celebration. Anyway, let's take a little break. We will have more. You're watching Mac Break Weekly. Great to have Jon Gruber of daringfireball.net I want you to tell that story. I wasn't aware of this whole issue of why it's.net even though you have.com, but. Hold the thought. We'll do that in a sec. Christina Warren is also here from GitHub where she's developer relations and is a avid AI user. What local model are you using in your framework these days?
C
God, I think I'm still using Quinn.
A
Yeah, I was using Qin until yesterday when GLM5.2 came out. Now I'm always.
C
Yeah, I haven't had a chance to play with that one yet. Is it good? I'll put it on the screen.
A
This is actually. Now the real downside of having these agents is like I keep trying all these new models. It's a really bad. It's a bad habit, you know. But the agent remembers everything regardless of the model. So it's really. The agent is.
C
Well, that's the nice thing, right? Is that if you're using Hermesarop and chloride or whatever like that takes care of all the history and memory for you. And then you can just swap the model out.
A
GLM 5.2 so far, very impressive. Yes.
C
Cool.
A
I'm very impressed. Also Andy Inako, who religiously writes all his posts on inako.com by himself and
D
we're proud of him in my freezing Garrett.
A
Just like Labo Emily without the music, minus the tuberculosis. Our show today.
D
You're still young. Winter's coming.
A
Well, let me tell you something. If you think you've got a strange cough, you might want to listen to our next sponsor, zocdoc. Life can feel like a puzzle. You're constantly trying to fit all the pieces together. Your career, your passions, and of course your healthcare. It's a lot. But finding healthcare should not be the trickiest piece to fit into everything going on. It shouldn't be at the bottom of that list. Zocdoc makes it easy to find and book an appointment. ZocDoc is a free app and website you can that helps you find and book high quality in network doctors so you can find someone you love. We're talking about booking in network appointments more than 150,000 providers across all 50 states. And it's not just MDs. Dermatology, dentistry, primary care, eye care. One of over 200 plus specialties offered on Zocdoc. So you can easily search, you can search by specialty, you can search by symptom to build the care team that's right for you. And you can choose a doctor that fits your style. You want to see your doctor in person? Yes, you can do that. You prefer a video visit, you can do that. Their search narrows it down that carefully you'll view thousands, this is my favorite part, thousands of verified patient reviews, real patient reviews to give you a real sense of who your doctor is. You know, some people want the doctor to give them every piece of information possible so they can make their decision. Some people want the doctor just to tell them the one thing to do, don't give me choices. Some people want a doctor with great bedside manner, with small talk or somebody who'll root for the Yankees. Whatever it is, you can feel confident you can book with a doctor you know you'll love. And when you're ready, you can see their real time availability and book to book it instantly. Click it right there on the site or in the app and book. No phone tag, no waiting around. And this is great. Appointments made through Zocdoc happen fast, typically within just 24 to 72 hours of booking. You can even score same day appointments. I've used it myself for myself, for family members. The worst thing in the world is to find some, some, you know, care provider that you want and then they're not available or they're not taking new patients. Well, Zocdoc eliminates that. Stop putting off those doctor appointments. Go to ZocDoc.com MacBreak to find and instantly book a doctor you love today. That's Z O c d o c.com Dr. Macbreak zocdoc.com Macbreak and we thank Zocdoc for sponsoring this message. Zocdoc.com Macbreak I was going to ask John about Daring Fireball for I've trained myself to type net, but then you said you have.com? what this is.
B
When I do a media appearance, CNN or something like that. If they, you know, and it's like we're going to be on the air in a minute. You sound good, you look good or whatever. And they're like daringfireball.com I think I'll let it go because let them do it. Yeah, I registered Both domains in 2002, maybe 2001, maybe the site started in 2002, but I might have had the domain a year before I launched, but I got both. But back then I had it in my head that.com was for companies and commerce on the Internet and it wasn't what I was doing and I wasn't an org. So I didn't even register daringfireball.org because I'm not an organization, I'm on the Internet. I don't know when the domain name system started in the 90s, I just thought.net was like.Internet. that's the neutral main top level domain for a site on the Internet. And I was going to stick with it. And when I launched Daring Fireball I had both domains and daringfireball.com has just redirected to daringfireball.net for 24 years and counting. So it doesn't matter if you get it wrong. But if I could go back in time to my younger self, I'd say give it up. That net thing is is not going to happen.
A
So old timers will remember this for a long time. I called this a netcast and even the opening it said netcasts you love. Finally my marketing team a couple of years ago said can we please, please just call it a podcast. Nobody knows what the hell you're talking about, Leo. So I love it that you never gave in. This is the advantage you have. You don't have a marketing team.
D
Also John, I've always thought that it was like, you know how every house has like the front door that enters into the living room and then there's the side door that enters into the kitchen and everybody who's in the family or friend of the family doesn't bother with the front door. They go around to the, to the kitchen door. I've always thought that your.net is the kitchen door. It's like people who are like part of the group like don't. They don't even have to call ahead.
B
I love that my mother in law's house is exactly like that. And when somebody, it's like a holiday, it's like Easter Sunday and somebody rings or knocks on the front door. It's like oh, who's that? Who's that? Who could that possibly be?
D
If someone's knocking on and rattling the screen door in the kitchen, you actually drop what you're doing and answer the door because it is someone you want to see. Doorbell Process server salesman. Yes.
A
Spot by Waterloo in our Discord system when I was growing up, we only had six domains.comedu.mil.org and gov and we liked it.
D
Oh, you didn't have to type in addresses. Oh, fancy.
A
I have. For a long time I've been Leo FM on my blog and I still. And my email is email. And I still constantly have to tell people, no, not.email.com not.fm.com people are. People are all stuck with that. So I want to talk a little bit about what role Gemini plays, how much Gemini really is inside a Siri AI. You went to that little panel they had after the keynote, John, where Rockwell and Federighi. Frederighi. And they stood on, they sat in chairs and they did the demos. Mike did the same demo he did in the film, which I thought was. That's kind of a giveaway. It's a little bit of a canned demo. But they were adamant that this is not Gemini.
B
Well, Federighi's rant was pretty good and the diagram was pretty good. But I think what the problem Apple is facing is that Google made the decision marketing wise to use the name Gemini for everything AI related, or at least LLM related. And what was the name that Bard had?
C
Bard.
B
Yes.
C
They had to.
A
Bard was doing some bad things.
D
Yeah.
B
And if they had made different names for the models from the product and just for example, you know, like you could be using GPT03. I mean, I know that's old, but it's like that's the name of the model. But then what app are you using? Oh, the app is chatgpt right there. It's like effectively they were using like the equivalent of like GPT Dash 4.5. But Google just calls it Gemini. Right. They're using the mod there, are they? You know, and they're, they're also being very secretive, perhaps just because they're Apple, perhaps because it's in the contract with Google that some of the technical details. But they started with the model and then collaborated with Google to build their own model on top of the base model from Google that isn't connected to the rest of the Gemini system. Right. So if you have never signed up for a Google account, period, you don't even have a Gmail address, you can use Apple Intelligence and you'd never know you're integrating with something from Google. It is like saying that you're using Microsoft's C compiler, but now it's running on the Mac and it's compiling C code into a binary that you can run. They're using Google's models to build out their own models and it's Effectively, you don't need to know this except, or there is no except. You, you could not know this and you can happily use the new Siri AI and never worry about it. But the proof basically is my one week experience using Siri AI is so positive and anything I can think of that's negative is like, that could be a little bit better. But there are no, there have been no. Oh, that is so off the rails. And no modern LLM system would ever make a mistake. There have been no fluffs like that.
A
And I think that's.
B
Yeah, I don't think so. I don't think anything that I would call hallucination. And a couple of times where I've compared some answers versus ChatGPT. If anything, Apple's answers seem to be more accurate. And I think that's basically it. That instead of doing their own research and paying the literally tens of billions of dollars to train a leading edge model, they've just piggybacked on top of Google to borrow one to use as their own. But it is their own.
A
There's a lot of pride that Apple has. I think it's a wounded pride in their models. Like we have our own models, our models are very good. This isn't Gemini and yet it is Gemini. So that's the question. It's not a C compiler, I guess. Christina, we think it's distillation, right, that they trained, post trained the AFM models on Gemini.
C
Yeah, I mean, look, that's what I think. And I mean John was, was, was in the room with them, so he can speak more to that. But that does seem to be exactly what they.
A
Well, I think, and by the way, John's right, nobody cares about this. Except.
C
No, but, but, but, but it is interesting. I mean, but one of the things I think that Federighi apparently said, this is, I'm quoting Mackworld, who I guess was able to get this down. Said trained using proprietary data with reinforcement learning and refined using outputs from Gemini Frontier models.
A
That's distillation, right?
C
That's distillation. That, that's what this is and that's what, that's what I'd assume this was last week. Now that doesn't mean that the distillation doesn't mean that it operates in a way that might be better in some ways, it could be worse in some ways. Right. Like we've already seen reports from people saying that if you want to get images created of certain historical figures or other things that the guardrails might be higher than they are. If you were to just use the Gemini directly through Google and as John also pointed out, and this is a very valid point, and I can say this because I used to have to work on these things and explain the differences, which was sometimes difficult. The Gemini that you get from the Gemini consumer app or from like Gemini Enterprise or whatever is not necessarily the same as if you get it directly from using the Gemini API calls. They're similar, but there are modifications that you make to kind of the base model. And that again does become difficult to understand as a consumer, although you don't really need to. It's worse I think more if you're Google because you call everything Gemini and then it's a different experience, slightly different model on every surface that you're on and that's, that's confusing. Whereas Apple is just going to have you know, kind of their distillation on top of the core Gemini models and I assume that they'll continue to do reinforcement and, and distillation over time.
A
Well, that's my question is this may not be a long term relationship with Gemini. I mean they could after a few years say thank you, bye bye.
D
You know, they could, I'm sorry, just to interject, that's, that's why this is a, this is an interesting conversation to have because when the, when the partnership, excuse me, when the business relationship was first announced, one of the things that was on the table was okay, so are they, is Gemini going to be part of Apple intelligence And that some, while they, to buy them some time while they build out and get Apple intelligent, their own Apple intelligence models working and then at some point they will pop out the Gemini, pop back in the, the Apple intelligence. Or is it the sort of thing where it's always going to be Apple and Apple's own models? But they're getting tuning from Gemini, they're getting training from Gemini, they're getting experience from Gemini so that gradually the dependence on Gemini is going to be less and less and less. But it will never be a case where you're not using an Apple actual model. It's $1 billion a year plus whatever compute they're going to be buying from. I can't imagine that beyond Apple's revulsion of relying on outside technology, they're going to want to keep writing those checks year after year indefinitely.
C
Well, I mean, but it would cost them so much more to build it themselves.
A
Well, exactly.
C
It would literally cost them more. I was going to say they don't have to. Where are you going to get the, the Data centers. Where are you going to get the chips? Where are you going to get the custom silicon for training? Where? How are you going to figure out how you figure out what data you can use to train the data set? Because then you have to scrape everything which they've already done with their other frontier models or attempts at a frontier model before. But I don't know. I think a billion dollars a year is pretty freaking cheap.
A
It's really cheap. Google's paying a billion a month to grok for capacity. So it's.
C
They're paying Apple 20 billion a year for search defaults.
A
Right. I wonder if there's a check that goes one way and a check goes the other way or they just give them a discount. I don't know. That's for the accountants to figure out.
B
Let me jump in here because I've been looking into this and I haven't written about it yet, but I started using this over the last week. It popped into my head, good journalistic instinct that I have, like how do we know they're paying $1 billion a year for this? And I started researching it and it really all comes down to Mark Gurman. It's one reporter at one place. And it was, and he was right that they were. He was very much right. It's totally, totally was the first to report it. And it was exactly right that Apple was collaborating with Google on exactly the thing we're talking about, like a sort of white label version of Gemini. He was exactly right about that. And then he put out the $1 billion number and everything you've seen about it since more or less comes back to that.
A
That's a good point.
B
I don't think it's possible that they negotiated a flat fee. I was thinking about this. It makes no sense because if they negotiated a flat fee, Apple could let users go crazy. And then Google is like, hey, you guys are using $40 billion of compute a year. And Apple's like, yeah, good deal for $1 billion. Right. It's got to be usage based. It absolutely.
A
It makes any sense if you're going to go into the cloud, you're going to. There'll be limits unless you have an iCloud plus account.
B
Right. So I wouldn't be surprised if from Apple's perspective they were like, we would like to cap our spend at a billion dollars for the next year, you know, and that that was Apple's intention and that maybe that's what Gurman source or source is told him, that they're looking to spend A billion dollars. And Google was like, well if you use this much, that would cost about a billion. You know, let's say that about a billion. And Apple's doing the math and thinking like users and how much they're going to use. And they're like, okay, that would be about a billion. And that's why they put those caps in that we were talking about earlier that for example third party apps can't just use Apple Intell and private cloud compute because that would cost Apple more. So I don't think they're spending much. I'll bet that they're hoping to spend a billion dollars a year and to build the capabilities that the Apple intelligence that you can get today in the developer betas, anybody out there with the Apple developer account can install on their phone or iPad or Mac today to get there on their own would have cost hundreds of billions of dollars and maybe not have worked. Right?
A
Right.
B
Who knows?
A
Well, they may have already spent that. Maybe that's what the problem was that they tried to.
B
I can't possibly believe that this is just a billion dollar deal. It's used.
A
That's a very good point.
D
I agree. If that number had been thrown out, I've always assumed that that was basically fees for turning the wrenches and putting in the pipe. I mean Google, Google say I or I don't. I think it's for Google they could
A
simply have been a billion dollars. Just train on Gemini to post training.
D
Well, they go again Google, Google's AI cloud has a backlog of $460 billion as of like last quarter. Like that's how, that's how big. Like that. And again that's just the backlog.
A
That's not like actually borrowing $80 billion.
D
So yeah, so, so it's, it's, it's, it always, it always came to. It's going to be weird when Apple's going to get a honeymoon period for the next year or two because a small fraction of the iPhones that are out there are going to be capable of like running everything that can be can cost Apple a whole lot of money. The rubber is going to meet the road in two or three years from now when most of the iPhones out there are modern enough that they are actually making a big use of Siri AI. And on top of all that, in two or three years Siri AI, God willing is going to be useful enough that people are going to be relying it on it day in and day out. And that's, I'm thinking about this in A broad sense that is Apple going to be happy having a contractor provide that widget to them indefinitely or do they have a financial strategy for Apple at this point? We are going to be able to manage this. We're not going to just simply be writing checks of however much we have to pay every single year to a provider to do this for us. We are going. This is.
C
I mean, they have their icloud.
D
Yeah.
C
They've never built their own data centers for icloud.
D
Right.
A
Why is Apple so cagey? I mean, this is. All of this speculation comes out of the simple fact that Apple is being extremely cagey about it. For instance, in their machine learning research white paper they do talk about their core being a 3 billion parameter model. That makes sense. It's an on device model. The core Advanced is an MOE with 20 billion parameters with 1 to 4 active at any given time. But then that's the last bit of information you get. Then they just say, our server side workhorse is AFM3Cloud and then there's AFM3Cloud image and then there's AFM3 Cloud Pro. But. But they don't tell you anything about its capabilities. If they were less, a little less cagey, we wouldn't be doing all this speculation. Is it because they think real people don't care and it's just us geeks that care? I mean, there's reason to speculate. For instance, what about safety? John, did you try any unsafe. Did you try to make an atom bomb?
B
No, I should have before I appeared on the show.
A
You should try some unsafe things. Get some nudes, you know, just do some, just. I'm curious. I would imagine Apple has stricter safety restrictions than Gemini.
B
Oh, I think so. I've tried. I forget what I tried. I wish I had it off the top.
A
Did you ask it how does it get pizza toppings to stay on?
B
No, I did not ask that one either. I'll bet it gets it. I'll bet none of them are going to get that one wrong again.
D
Although someone did give it the car wash question and it did pass.
A
It did pass the car. It would get passed it in a weird way, but it passed it.
D
So actually in a condescending way, which I loved, which is. Well, I don't. Yeah, you could walk it, but I would think that you'd want to drive your car there if you're going to be washing your car, honestly, if your head weren't screwed on.
B
Leo, we have a great example and it happens to be between the same two Companies, Apple and Google. And it's one of the benefits to Apple institutionally of the fact that their leadership is so long stayed at the company. Right. That these people don't. You know, once you become a senior leader at Apple that tends to be where you ride out your career. So the people who are there remember when this happened. But when the iPhone launched, Steve Jobs introduced it and they're like we have a great maps app and with our friends at Google, right? And then how did that work out? Right, that didn't hurt as they could,
A
they moved everything off. They took out as much Google off of the iPhone as they could as quickly.
B
But eventually, you know, the long story short, what happened was Google got Apple between a rock and a hard place where the maps that they had access to were bitmap Macs. They were images that when you scaled, they got pixelated and then you'd have to download smaller, you know, more, more fine grained ones. And the future of maps and what we all know now are vector maps like PDFs that scale and the big one. And you tell people this and it's like telling people that the original iPhone didn't shoot video. And they're like yes it did. And you're like no, it had a camera but it did not even shoot video. And they're like well how did you shoot video? And you're like let me tell you
A
about, you had a flip cam of course,
B
but people don't remember that maps didn't have turn by turn directions. You didn't say here's where I want to go. And then your phone told you where to go, it just drew it on a map like you had a paper map with a path mapped out. And obviously that was the future and it was the present. If you were using Google Maps on Android phones and Apple didn't have it, they didn't have a contractual right to it. And Google was asking Apple for more access to data and users location and the ability to sign into a Google account at the system level that Apple didn't want to give them. And Google thought well we've got them, you know, we'll play chicken with them because we kind of know where their own internal maps are at, which is bad. So they're not going to switch to that and they'll comply with what we're asking. And instead Apple was like well we'll flip the switch and go with the maps that are not good because we got it, we've got it, we've got to make this switch. So I think, I think Apple, literally the actual leaders at the company were there when that happened. They remembered, you know. So I think that they are moving ahead with a plan B that doesn't involve any help from Google and Gemini whenever this contract expires in a handful of years. So that if they need a plan B, they are already working on it.
A
But I feel like they're a little embarrassed to have to do this. Yeah.
B
But I also think it raises the question is why, why did Google agree to help them this way?
A
Yeah. What does Google get out of it? That's a really good question.
D
Well, because if they're basically saying that the largest tech company in the world needed AI services, who did they come to? Of course they came to Google. And also the experience that they're going to get in maturing Gemini through this, it is a win, win, win. I'm sure it's not a loss leader for Gemini, but it was just a win, win, win for both companies always.
A
I think Apple had to go with Google for a variety of reasons. But remember John Jannandrea was still there for one thing. Right. But also you can go to OpenAI but they don't really have the capacity. Google can both give you cloud capacity and a model. You go to Amazon, they have the capacity but they don't have the model.
B
Right.
C
You have to go through them to get Claude and I have no idea how the financials work. I imagine that the Google cloud division was very happy with whatever the results was for this and extending their usage.
A
There is an analog to the Maps story because Image Playground was so God awful, so terrible.
D
I still don't know.
A
And now it pretty much looks like Nano Banana. So there isn't.
D
Like we said last week, it's like if you're looking for Gemini again, it's like did Barry Bonds take steroids at a certain time? No. I think there's a reason why he's suddenly 300 pounds of muscle when he's smashing a baseball 800.
A
There was no evolution of Image Playground.
D
It just, I'm guessing that Gemini is a help out, the help helpful handyman in that one.
A
Yeah.
B
But I think, Andy, I think you're, you're right. I think Google agreed because I do think it's a feather in their cap. I'm sure that they've made sure that the finances work out in their favor. I don't think they're making a huge amount of money because the, if it's even vaguely in the ballpark of a billion dollars, that's not that much money to Google, especially if you're giving Apple 20. But I think the feather in the cap of hey, when Apple needed help and wanted the best models, who'd they go to? They went to Gemini. That's worth more than a billion dollars. That's worth more than the money to Google. And let's face it, I think it's a way to kneecap OpenAI and anthropic that hey, let's not let them get this position where Apple is going to give them. They can build up this multi legged stool of revenue, actual revenue that they can count on. Let's make a deal so that we get that position and they don't. Because Google is the company that already has serious revenue, enormous profits that are all growing in their existing business. Why let their upstart competitors get a deal like this? And the prestige of working with Apple that this is who Apple went to
A
because they're a public company.
C
I think that goes a long way. Yeah.
A
Why is that?
C
Because I think that for a lot of regulatory reasons, for a lot of other, specifically when you're talking about dealing with things internationally and other stuff like I don't know if you, you want to make this sort of deal with a startup to, I mean look, let's, let's look at exactly what happened with Fable last week right where the model is pulled. Now imagine that you were in a situation where you had based your foundation model on something that was then pulled that you're paying this money for and the government now says that this can't happen for so many reasons that I can't even get into. I can't conceive of Google ever being in a position that Anthony was in last week and that they're still trying to kind of negotiate their way out of. I can't ever see Google being in that position and not that I can see OpenAI being in that position as much. But Google, they're a public company. They have dedicated people who are, you know, lobbyists to the government. They have, you know, many, many, many more times employees. They've been around for, you know, almost 30 years. Like I think it's just if businesses, if you're going to make that sort of investment, even if you don't plan on it lasting forever, I don't know if you go with a startup. I just don't.
A
It does argue for Apple getting off Gemini as soon as possible though. They want to own their own destiny and they don't want to take any chances.
D
But there's A fact that ties into all of this, all the things we've been talking about for the past five minutes. There are a lot of companies that can make a satellite. There's only one or two companies that can give you the rocket that'll take that satellite where it needs to go. And Google is one of those two companies right now. So.
A
So John, you got a little cat fight with Mark. All right, well, he, he, according to knowledgeable people, he said that they would have plug ins for other models. He turned out to be right. Right. Apple didn't say they sent the keynote. No, they still. You don't think that's still a possibility? I thought we saw that in the course.
B
Oh, it's still a possibility, but it didn't happen at WWDC and it wasn't announced as an iOS 27 feature. And the only extension that's there is ChatGPT, which has been there for two years. Well, it's been there since iOS 18, two years ago. And it is the case. And they didn't, number one, they didn't talk about that extension at all in the keynote. They didn't say anything like, hey, you can still use ChatGPT through Siri, even though you can.
A
That's a good point. They didn't.
B
And what Gurman had reported was that they were going to build out on that extension system, have a vetted list, presumably Claude and Gemini. And Gemini you would think would be maybe the first next partner because they've collaborated with Google with the Gemini models for Apple's foundation models. Right. So why not let Gemini in as an extension? That didn't happen. The architecture, I think that's what Gurman is still hanging his hat on, that the architecture for those plugins is still there and the ChatGPT plugin is still there, but they didn't talk about it. And the ChatGPT integration doesn't get any of the access to your Spotlight database. And when you talk to Siri AI, what happened before the new Siri AI? So for the last two years, iOS 18 and iOS 26, if you turned on the optional ChatGPT integration in Apple intelligence and you asked Siri a difficult question, which for Siri was a lot of questions, it would automatically determine, oh, I can't answer that, I'm going to say, you know, and, and by default it would say, I can't answer that, would you like me to ask ChatGPT yes or no? And you'd say yes, or you can turn on a preference that said automatically go to ChatGPT if you need to. And I turned that on. And every time I've used Siri over the last two years, almost everything I've asked it, it would go to ChatGPT because guess what? The built in Siri couldn't answer, needed a lot of help. That no longer happens. If you turn on the ChatGPT integration when you interact with Siri, no matter what you ask it, it will never go to ChatGPT automatically. To get ChatGPT, you have to ask ask ChatGPT who won the Super bowl in 1969. You have to say ask ChatGPT. Or if you're using the new app, you have to go down to the bottom at the chat prompt where it says Ask Siri. And then you can tap that and it brings up a menu where you can change from Ask Siri to Ask Chat GPT and then you can, and then the prompt will say ask ChatGPT and you can type your query there and it will ask Chat. But it's almost to me like what is the point of it being there? It doesn't integrate with any of the app intents data that we were talking about, which is what makes Siri AI different. It doesn't have access. And I've tested it. Apple said that it doesn't work. I've said ask ChatGPT the exact same question. What did Tola tell me the door code to his building is? And chatgpt says, I don't have access to your private data. I can't answer that. And if you ask other questions like ask ChatGPT when was the last time Ben Thompson texted me, ChatGPT will know that it can't answer and will say asking Siri and then it switches back to Siri and Siri gives you the answer. So it actually works the other way where for two years, if you asked Siri a question it couldn't answer and you had permitted it, it would ask ChatGPT instead. Now, when you're using the Siri app, If you ask ChatGPT some questions that relate to your personal information, it'll ask Siri and switch you to Siri. So what exactly is the point of these extensions at this point? If you Want to use ChatGPT, use the app. If you want to use Gemini, use the Gemini app. It's good. And then it integrates with the rest of the Gemini system on the web and on other devices and other platforms and all that. It doesn't really make any sense to me. And my guess, and I asked off the record, I Asked on the record and they were like, we're not going to talk about that. You know how Apple is. But what I asked is, is the ChatGPT integration that is still there? Is that because of the contract that you're contractually obligated because it was a three year deal or maybe a four year deal or a five year deal, who knows? And is that why chatgpt a couple months ago was like, hey, we're thinking about filing a breach of contract laws with Apple. Yeah. Is that related to this? And they're like, we're not going to talk about that. But that's what my guess is. My guess is the only reason ChatGPT is even there as an option is that three years ago when they made this deal it was at least a three year contract and who knows if it's still there next year it might be four. But I would say there's almost no reason to use this integration at this point.
A
Yeah. Do you think companies like Notion who have their own AI will still use those app intents to give Siri access to your Notion database? Or are they going to say no, no, we want to be a silo? That's going to be a big question, is how many third party apps integrate?
C
That is going to be the question and I don't know, I think it's probably going to be on an app by app basis and depends on how much an app like Notion maybe not because I don't know how often. I mean obviously a lot of people use it for note taking things but they've already pivoted into enterprise and kind of a, you know, I don't know if they, if their primary goal is like oh, we want to, you know, keep people creating personal notes on their phones. I'm not sure. Whereas I, I hope that Gmail, I mean you already could, if you added a Gmail account just in the messages app, you could still access things that way. But I would hope that Gmail and some of the other mail providers would add access to that. It's interesting when you look in the App intents developer portal like page on the developer portal the examples they give are how to use it with a streaming, with a music service, how to integrate it in with a messaging app, how to integrate it in with. There were a couple of other examples but it was interesting to see the examples that they chose because I think that's telling of. Okay, we know that there are, these are the types of providers that, that people will expect to get things from. And this is the one part of it that whether you're all in on kind of the Google ecosystem or the Apple ecosystem or heck I guess even the Samsung ecosystem is will you actually be able to do everything that you want to do from all of your devices or are you still going to have to rely on using multiple AIs? And unfortunately I think that the dream of just being able to have like I think at least on a phone, I think on a desktop it's much different. But on a phone I think that we're probably going to be stuck at least for a little bit of time, if not forever having to, you know, realize that we still live in data silos and of course there will inevitably be a phone from OpenAI or from Anthropic or someone else, right? And, and they will then be like, please give it, please connect to us all your data. That is sort of the one interesting wrinkle here, which I think Apple's a little bit unique on as being an outlier is that you can already connect, you know, your Microsoft 365 account, your Google Docs account, your Gmail account, a lot of other third party accounts, many times your notion account to services like ChatGPT and a Claude. They already have those abilities to plug in. Like that's how Claude cowork work works. Right. And, and so I think that it what I am sort of curious about and I, I'm sure the answer is no. But like would Apple ever allow you to connect, you know, your, your Apple Mail or your icloud not saying your messages. I'm not saying everything else. I'm not trying to get crazy to one of those services to be able to surface those things.
A
You'll never see. I don't think, oh, I don't think you ever will Server.
C
I don't think you ever will. But, but I'm just pointing out that that is one of the things that puts them a little bit behind is that the way that all this works so great is that everything is in the Apple easy system but the second you step out even a little bit, it starts to fall apart. And if you're already using multiple things anyway, I do think that that lessens that's Apple.
D
But I love the mechanism that John just explained. You can explain to me further if it's a more fundamental thing but the idea of it's there was remember the day when if you had a word processor, you had to all your documents could only be used by that word processor. You could not use it with God, God not Even a different word processor on the Mac, let alone on another platform. And we're in the risk of having that same problem with all these AIs because I use two or three different AIs for two or three different purposes. Gemini is my general purpose one. It's my personal assistant so it has all the subtle information about me. Claude knows about my, my programming project and things like that. I would love it if I had, if I switched back to iPhone or if I wanted to use Siri AI on my iPad. I could make a request of Gemini. Gemini knows that. Okay, I don't have access to that information. Let me ask Siri, but I can
C
pass it off and it can ask the password. That would be cool.
D
Siri tells me that there was an imessage about this and because basically I've told. I've.
C
You told.
D
I've had them. I got the pizza and donuts in the break room, they had a meet and greet. So they trust each other. That seems like such a natural way for these things to get along with each other. Because like I suggested before, I don't begrudge Apple for saying that. Look, we're not going to let just any AI or any app have the same level of access that we're going to give our own products because we put more security and more demands on our own software than any we would than we can ask of any developer. But the idea of having, look, I trust this Gemini person. Don't let Gemini. Don't let. If Gemini wants to delete everything that's in my docs directory, don't let them. But basically if they're, they're going to make reasonable requests for information that only you Siri has. That's kind of a dream.
B
Yeah. And to be clear that what I was describing is how it works when you're in the Circle Siri app and switch to ask ChatGPT in there so those things don't show up. When I go back to the ChatGPT app, which is my main app, there's no record of the interactions that were handed off to Siri. But I had the same thought as you, Andy, that this could be the future. And the way, the vague way that I could see Apple implementing this would be like the way that they protect your photo library. Now where if you're in any third party app and you want to access a photo from your photo library, the system pops up a picker and you can say, I only want to give this app these five recent images. Check, check, check, check, check. Share these and then the app sees those images. So I'm imagining something like that. But for anything Siri can surface. So you're in the Gemini app and you're asking a question that would query device private information and it would say, oh, let me ask Siri. And then Siri would pop up a system picker that would be like, here's the answer, do you want to share this with Gemini? You see the answer, it's in a system picker and if you say no, then Gemini just didn't get it. Just like if it brings up the system photo picker and you just decide, yeah, I changed my mind, I'm not going to send it any images. You were looking at them in the picker, that gives you the permission. But if you say no, then the app doesn't see any of your pictures, doesn't know which ones just came up that you were looking at. It could be the exact same with answers from Siri and you're like, you know, then you could see, oh, Siri's going to share those text messages. Oh, those are fine. Those aren't really private. Sure, share those with Gemini and then Gemini would get that information. I think that would be fabulous. And that's the sort of interoperability that really does hark back to applescript where it's like, oh, it's not just willy nilly and an app pokes about and deconstructs the file format for a WordPerfect for DOS. Deconstructs, it's on its own.
D
Here's a dictionary, open it up inside there.
B
Here's a dictionary that tells you what structured information you can expect. To go back to Leo's question from a couple minutes ago. I think Notion in particular is a really interesting example because Apple called them out in the keynote for switching to SwiftUI for their native interface that they're going to switch out some cross platform, probably web based stuff that they've been doing for their user Interface and using SwiftUI for the iPad and iPhone and maybe the Mac too. I actually don't know but it could be because SwiftUI works on them all. But Apple calling Notion out there weren't very many. There never are many thirds third party companies that get a call out at wwdc. Notion got a particularly high profile one. So I wouldn't be surprised if they're also saying to them, hey, while you're switching to SwiftUI, how about you do the app intents thing? And I think the other thing that Christina didn't mention earlier is and I don't know what the difference is, but there's also app schema. And the schema is like the dictionary that defines the structure of the information you're providing. The schema would be notion, I think defining. Here's the dictionary that describes a notion note. And the app intent is the actual API. That would be the flow of information to outside. I wouldn't be surprised if notion does this because I also think that what people would ask of Siri AI of their information in their notion database, whether it's personal stuff or work stuff, isn't at all duplicating the AI. That notion has built into the app itself for complex workflows and stuff like that. It's one of these ways that everything is becoming a computer. Your watch is a computer. My headphones are little. Two little computers right now in my ear, my lights. Most of the light switches in my house now are little computers. Everything is going to have AI to some degree. There's going to be little bits of it. There might be one main one that you use for like, oh, when I'm like spending hours working on an AI project, like a big programming project. This is my AI system. I use Codex or whatever you use. But there will be little pieces of AI everywhere. And I think Siri isn't little, but it is sort of superficial. It's just like, let's just cover the basics and kind of fulfill the promise of Siri from 2010. Right. I mean, that's basically what Siri 2027 is.
A
That begs the question is, will they do an agent? Because that's basically what an agent would do, is represent you to all of the other AIs and data systems out there in the world. Siri, that, I don't know.
B
Going back to that tech talk, they definitely pooh, poohed it. For now, Federighi at that tech talk was like, you guys are talking about agents and I think it was a great answer. Where it was sort of, we're doing one thing first, right? And that's just getting this stuff to work. And we think agents, you know, have a bright future, but that's ahead of us. And I think that is such a humble answer from Apple. Yeah. People who listen to MacBreak weekly, people who are on Mac Break Weekly, are all in on agents and doing these agentic things with AI, but most people out there aren't.
A
They're not.
D
Yeah, I'm sorry, Sorry.
C
Go on, Andy.
D
I'll say very quickly, one of the most exciting things about Google I o about features On Android was just the ability of, oh, you want a widget, just do a certain task, describe it, it will give you that widget and it will work on a phone, it'll work on a watch, it'll work on the desktop that hopefully we can entice you into buying at the end of the year. The great things move forward when the person who's buying their phone at the Verizon store and the AT&T store, you know, the people off the street, when they understand how to do things just simply by describing it. Where I don't have to, where you have a tool like, like Gemini Spark and I do not have to buy a Mac Mini and figure out how to run OpenCloud.
A
It is Gemini's agent, I might point out. Yeah, right.
D
And that's, that's, it's. And so that's, that's why, like Apple, that's why I so agree with you, John. That was such a perfect thing. They, they were a little bit snarky at a couple of points during the main keynote, but that, but that was exactly the right answer, that, look, we're not there yet. Where we got, we could, we can find you Boston on a map with our Siri and we're very happy that it can.
A
There's a risk though. I mean they're still behind. All they announced really is catch up to what's out there right now.
D
But they've got time.
C
They do have time. But no, I was going to say is when we talk about agents and I think that's a fine answer and it's a, it's a true answer. Right. You should be honest about it. We're not there yet. I think though, if you look at the third party app developers who already have in many cases a contentious relationship with Apple because Apple goes out of their way to not make things easy on them.
A
Right.
C
Like, let's just be honest, many of them have already invested of time, like Notion for instance. That's a great point, John. I didn't know that. I didn't recall that they were even shouted out during the keynote. But that's, that's great. It's great. They put some Swift UI Things and the iOS and iPad app and yeah, maybe that'll even come to the Mac, we'll see. But like, but Notion already has MCP servers and they already have agent frameworks and they already have agents that are integrated right now. Now if they're going to work, whether it's put through a schema or app intent or whatever, if they're having to do additional work. I'm not saying they won't. What I am saying is that this is not the same universe that we were five years ago. Even where app developers are going to be jumping at their feet to jump through whatever hoops Apple wants of them to go into. You know, to have their systems integrated, you have to make it compelling to them somehow. And that's the part that I think, you know, we can look to Vision Pro as, you know, proof that just because Apple puts out a new system doesn't mean everyone is going to build it.
A
They may not come.
C
Exactly. And so especially when there are already known frameworks and systems for how things work. And Apple's going to make you do it just a little bit differently. Not saying companies won't do it. Many of them will, and I hope that they do. But we can't pretend like there's not an opportunity cost and there's not even real maintenance costs for those companies to support those things when you don't know. Okay, well, why am I bothering with this when I already have an agent framework and I can already do these things? Why? Just so somebody could. It would be better for their, for Apple's overall ecosystem, for me, for me to be able to surface, you know, my data from Notion. But what's in it for Notion?
B
Right.
D
Yeah.
A
I got to take a break. I wish. I'm way behind. This conversation is too interesting. But we will continue on. I mean, this is very interesting. It's great to have Jon Gruber in the house. First time on Mac Break Weekly. I don't know how we've managed to miss you for so long, but we're so glad to have you. We quote you pretty much every week from during Fireball.net Christina Warren from GitHub Andy Anatko from Anatko.com Our show today brought to you by Pebble. Hiring fast is one thing. Hiring fast and staying compliant across different countries, that's where things can get tricky. And pebble helps solve that tension. Pebl pebble makes global hiring simple through embedded compliance and AI driven workflows. The pebble platform takes the delays and guesswork out of going global. So founders and HR leaders can move fast without adding risk. Hiring abroad, it could take months when you do it on your own, but with pebble, you can hire in over 185 countries and you could do it in minutes and have your new hire onboarded by Monday. Most companies treat compliance as something to, you know, kind of manage your round by building a decade of experience directly into the platform. Pebble removes the fear of mistakes and the dreaded regulatory blind spots. Instead of juggling separate tools for contracts and payrolls and benefits and compliance, pebble brings everything together in a single platform that integrates with the tools teams already use. And it reduces redundant tasks and manual processes that can lead to error and delay hiring. The result is a global team that's actually set up to succeed with accurate pay, real benefits and the support they need to thrive wherever they are. Bottom line, anywhere is possible with Pebble. With global hiring simplified, founders and HR leaders can spend their time focusing on what and where comes next for their business. Pebble has a special offer just for MacBreak Weekly listeners. Pebble's normally $399 a month per employee. Frankly already a no brainer for what you get. But right now there is a limited time offer on their site that makes it even easier to get started. Go to high Pebble AI before it's gone. That's high. P E B L A I. Terms and conditions apply. Hi Pebble. Apple AI 185 plus countries. Boy, I want to get more into that agency thing, but I think we have to move.
D
We have another three hours on that.
A
Yeah, yeah.
D
I mean, well, it's only getting more and more interesting, which is the fun and the tragedy of this show sometimes.
A
Yeah, well, and this is, you know, I'm pretty bullish about what Apple's done because it does make all this easy and straightforward for a normal user. But I'm also very aware that more and more people like Christina and me are using agents and are doing a lot of stuff that Apple probably won't ever do because they cross these silo barriers. And fortunately, at least right now, people are making MCP servers, they're making APIs and SDKs, are making it possible to do this so that we can create agents that know everything about us privately and can integrate with the outside world securely. And that's a very powerful proposition that Apple probably won't ever.
D
Yeah, well I don't, I'll, I'll, I'll. My opinion is just that all Apple has to do is make sure that they, we don't. It doesn't wind up in a situation where, when, when Google, when Google Photos first got its AI gener, AI regenerative editing tools and I could say, oh well, I didn't. I. This dog in the background, I didn't. What is like urinating against a tree and kind of ruining this beautiful picture of my mom and my Sisters circle it, say erase it erases and fills it with and every time I would show that to somebody it would be iPhone usually say why doesn't my phone do that? And that's the sort of thing that Apple does not want to ever happen. That's the sort of thing that Google does not want to ever happen. For someone to see someone, one of their friends or family members doing something really slick, really useful that would, they can immediately recognize, recognize this will, this will simplify my life. It will solve problems or create opportunities for me. Why doesn't my phone do that? And so, so long as Apple can stay ahead of that problem, I think they're okay. And again they're, they're, hopefully they're, they're being humble enough to realize that they didn't say that. Oh, we think that agents are the wrong way to go and there are security nightmares and we are, we're. It's part of a reflection of how smart and how responsible we are that we're not talking about agents. I'm very, very relieved that they're saying yeah, it's a great thing we're not there yet. But I do think they'll get there so long as they get there at a good pace with reliable feature that people are expecting at the time when people are finally expecting to get this. Whenever they take the wrapper off a new phone.
A
Apple doesn't want and this is why they're not in the EU Interoperability, they really like that ecosystem lock in. The issue with the EU is the Digital Markets act, the DMA which says things should be interoperable and Apple is of course never going to be interrupt. We just talked about it. They're not going to interoperate Siri AI with anthropic.
D
Yeah, well, some sometimes.
A
Does that mean they'll never be in Europe or zu gonna give in?
D
I don't, I don't think on this, on this issue, I don't think Apple's going to give in because this is, this is. There are areas in which I do think Apple's just being dumb, okay by not lying. A third by not allowing a non Apple watch to have access to notifications and other simple things. They're so simple and that are in full control. The user saying I trust this, I trust Garmin, I trust Pixel, I trust Samsung. Please Apple, please let them have access to actionable, actionable notifications. That's Apple being dumb and being isolationist and trying to protect their monopoly or whatever. However, when it comes to something as profound as the pipeline of communication of all of your personal information through, through eyes. They, they are making a very good point that this is an area in which, yeah, it is unfair, it actually is unfair to these other companies, but you can't be. This is a line they don't want to cross when it comes to privacy. And I don't. I wish that they would come up with a way that, that would satisfy both the need for interoperability as well as the privacy and security of the data for their users. However, in this case, I'm hoping that they're going to err on the side of privacy and security for them.
A
And John, you point out that losing EU is not the worst thing in the world. They're only about 7% of Apple's worldwide revenue.
B
So maybe, you know, it's. Yeah, but I think that that's probably a good measure overall because why would the App Store be lower than their overall revenue? I mean, it's, it's possible that Europeans buy high end Mac studios that they never connect to the App Store at a higher rate than elsewhere. I mean, they're very decorative, they look
D
beautiful on and off.
A
But you believe that Apple could leave the, leave Syria out of the EU forever?
B
I do. And I think that was the gist of Apple's rather strident news on the keynote day. And as I emphasize, their public statements regarding the DMA and regulation around the world have always been rather diplomatic. It's such a perfect word for the tone they strike in public, which I think is the proper tone to take. And then off the record, when they have briefings for the media about this, they don't use curse words, they don't cuss about it. But you can see them thinking about the cuss words. Off the record, there's a very full
D
square jar somewhere on Apple campus.
A
They do hold out hope, though. That newsroom piece did say Siri delayed. They didn't say denied.
B
Well, but it would take the gist that I got from it and from. They had a very, I think there were a couple instances of it, but I was in a briefing last week at Apple park the day after the keynote with a bunch of other people from the media. And the gist that they laid out there is if the European Commission doesn't change its mind on this, I don't think this version of Apple intelligence and Siri AI will ever come to the eu. It's a much smaller feature, but iPhone mirroring is now two years old.
A
And I said, I said it's because Apple Wants to preserve their, their lock in but they say it's a security issue. You could say that with iPhone mirror.
C
I think it's both.
A
Yeah.
D
Can I, can I also say that Apple, although I'm on Apple's side here, Apple does have the responsibility to not just say trust us bro. They have to bring forward. Here are the technical reasons why we will allow third parties to look at this white paper we've written. Don't trust us on this. We are not just being, we're not just trying to force people to. We're not giving the answer of we'd really love your mom to buy an iPhone and replace their Android phone. There really are actual reasons that we have argued inside our own, within, within our own institutions.
A
They went through the trouble of designing something they called the trusted System agent to appease the eu. And the EU according to Apple did not agree to any of Apple's proposals. However, given the clear dangers to EU users and regulators failure to acknowledge these risks, there's currently no timeline for Siri AI's availability in the EU.
D
I gotta admit it was cheeky for them to ask for an 18 month extension. It was like, okay, it's totally cheeky.
B
And that is gotten a lot of attention. And I think, you know, and I have people saying that well that's clearly contrary, that that's outside the law of the dma. They can't offer an extension like that.
A
Right.
B
And I get it. But as I understand it, and again this is odd background briefing, I wish that they would publicize all of this but my understanding is at a first level, Apple asked and I think they have a case that the DMA doesn't say that this is against the dma, that they could ship this version of Apple Intelligence and Siri AI in the EU and have the European Commission deem it as not being against the interoperability requirements of the dma. There's nothing, the DMA is very vaguely written to say the least, where there's certainly nothing in there that mentions AI or LLMs in particular. And this is where Apple and Google are in complete alignment. Where Google just went ahead and shipped the integrated Gemini in Android in the EU and now they're facing an inquiry or whatever they call it, where the EU said oh, that's not allowed. So Google took the do it first and ask forgiveness tactic and Apple took the let's ask before we ship it and was told no, that would not be compliant. But for example, and I asked people at Apple this and at first they had some Answers. But when I asked and said, but what's. No, explain this. They were, they kind of started thinking and were like, yeah, I don't know which is how is the current Siri, the current Siri, the one that you get today in iOS 26, how is that compliant with the DMA? You can't replace that with a third party. There's no other option to get the side button on your iPhone to go to a different voice assistant. The only difference between old Siri and new Siri is new Siri works, but in terms of what it tries to do, it's the exact same thing. I don't see how old Siri is compliant with the DME either. I think Apple and Google have a good case and Apple signed. I forget what they call it in the eu, but it's like we've asked for comments and Apple submitted their own comments in support of Google in the eu that Apple wants them saying to the EU what Google is doing with Gemini and Android should be permitted under the dma, not that we want you to change the DMA or add a specific extension to it or an amendment to allow this under the DMA as written law of the land in the eu. This should not violate it. That's the first ask and clearly the European Commission disagreed. They're saying that Gemini's existing integration in Android is non compliant and Siri AI as announced last week at WWDC would be non compliant in the eu. Second, Apple went to them with the Trusted System Agent proposal. Not working code, but they sent engineers. It wasn't just marketing people, it was engineers who had designed the outline of it. Sent them to Brussels to present this six months ago, which is highly we all know and Apple emphasized this in the briefing. Highly unusual for Apple to tell anybody anywhere in the world what they're doing six months ahead of time. But they went and said here's our plans for AI and Siri. Here is a proposal A, we think it should be compliant as is, but if it's not, here is our next plan which would be to build this Trusted System Agent. Unfortunately I don't the briefing did not include any kind of technical description of what that actually is or what it would be like. But apparently it's pretty, pretty big proposal. And Apple estimated that it would take 18 months to build, but wanted the European Commission to say if you built something like that, it would probably be compliant or it would be compliant and then Apple would go ahead and commission the engineering work to build it. And what they with the 18 month period that they were asking is and if you allow the Trusted System Agent, how about you give us an extension and let us ship what we have now while we're building it? That was like the last thing on the list and I don't think Apple really thought they were going to say yes to that. I think Apple was hoping they would either just say yes, new Siri is compliant just like old Siri was, except it works. B if they said no to that, that they would say, okay, this Trusted System Agent sounds like a good plan. If you could build something and here's our suggestions to the outline. Go ahead and build it and however long it takes, you know, hurry up. But you know, when that's ready, you can, you can ship in the, in the eu. What happened is the EU said to Apple with that proposal we don't judge proposals, go build it and then come to us with code and we'll tell you. And with this one, Apple is saying it is such a major project. What off the record, you know, or on background Apple described it as in their estimation would be more engineering work on Apple side than all of the other things they've built for DMA compliance to date combined. The browser engine kit, the alternate app store support, the alternate payment support, all the other stuff that they've already built for DMA compliance. This project would be more than all of that combined and they don't want to do that and then find out after they've done it that it still isn't compliant. That's why what they wanted was for the EU to say build that and it'll be compliant and they wouldn't do it. And so that's where things stand where app. That's why Apple can't even say, we think 18 months from now maybe we could have something because they're not even sure that they're going to go ahead and build it.
D
That's good to know.
A
Why build it? Yeah. So this is, it's interesting because as you say, the DMA is so kind of vaguely written that it's up to the regulators to interpret it. Apple calls the EU regulators interpretation extreme. They say Apple would have to give any virtual assistant direct access to users private data and the ability to directly control other installed applications. And I agree with Apple that is a non starter, you know, that's clearly an issue. I wouldn't want Apple to do that either whether I was in the EU or here that that no third party AI should have access to all of that information.
D
And this is where I'm doubly sorry that Apple plays that card so frequently that. Oh well, we can't, we can't allow, we can't allow, we can't allow third party, third party developers to link outside to their own websites because that would be a compromise of Apple of, of customer privacy and security. And we will absolutely, we're going to take a stand against that.
A
Yeah, they've overpayed the card bridge and
D
so when they, when it actually, when it actually is a valid argument, that's why I say, okay, well now's time. We, here's the.
A
It is valid in this case. It's completely, it's completely valid. And I'm, I'm a big interoperability fan. I'm big open systems fan. I But in this case I completely understand why Apple doesn't want to do that.
D
I wouldn't want them to do that. Things are true, it's unfair to, it's unfair to third parties and it's necessary, necessary for security sometimes. Both those things are absolutely true.
C
Yeah.
A
Let's move on to some other topics besides Siri AI There's a little battle going on. I'm wondering if John has any inside information about whether the folding phone that has not yet been announced will be shipped this year or later. Some, some rumors say it will have to be in 2027. One rumor mill adamantly says no, no, it's coming out this year. What do you know about this, John?
C
Anything?
B
I know nothing. I've just other people I've gotten out of that game of trying to figure out what hardware is coming.
A
I don't do it either.
B
Yeah, but just so not talking to anybody at Apple but just reading the rumors, it's the people who seem to get it right. I think it's about as close to a lock as possible that it's coming. And I think it's just the sheer scale of iPhones and even iPhones that aren't popular compared to the others. Like let's say this year the iPhone air, which clearly was not a smash hit. It's still, they've sold so many iPhone airs that I don't think there was any way to keep its existence under wraps a year ago at this time and I think again, let's just assume and I think it's probably a fair assumption that this iPhone that folds which I'll, I think it, they'll probably call iPhone ultra, but who knows? The folding iPhone is probably going to be the most expensive iPhone because the folding mechanisms displays are always among or the most Expensive components, folding screens are all more expensive than non fold folding screens and Apple.
D
Can I say a sidebar? Motorola, which is the king of budget incredibly good phones that are incredibly cheap, they had their, they introduced their first folding phone and it is $100 cheaper than a Samsung foldable. That's how expensive that component is that even Motorola cannot track fifteen hundred dollars.
B
Right. Whose brand is sort of a high quality phone at a lower price. So let's say it's super expensive. It's still, you know, it doesn't gonna sell in high quantities. Maybe they don't think they're gonna make many. It's gonna be hard to get for Christmas, whatever. The rumors are so strong and the clues at WWDC where like hey, you can, you can make extra widescreen apps in the iPhone mirroring app. You know, just in case, you know, if you're wondering what these apps.
D
If you want to run the simulator and see what your iPhone app would look like if it were suddenly and unexpectedly made wider.
A
They spent some time in the Xcode session talking about responsive displays as well. It's pretty clear where it's headed. They're not, I'm amazed they have been able to say it with a straight face without any little winks or nudges, but it's pretty clear what's going to happen. Good. Well I hope that that's the case. Apparently Samsung is actually starting to manufacture the touchscreens for the new MacBook Pro Ultra which implies that it might even be available sooner than later, which would be good news.
D
Yeah, I think there was two weeks ago that there was some supplier supply chain reporter said that Samsung was targeting a 90% yield rate and they'd achieved that. And so that meant that it was viable for this contract to go forward or something like that.
A
Yeah.
D
And also people who are using, I don't know if you've used this John, but who's using Continuity on the iPad? I can never get these individual features
B
but basically Sidecar, Sidecar, Sidecar.
D
Sidecar now responds to touch on the iPad which I, which it might be significant, it might not because I thought that why wouldn't it do that? From there were in 2000 you could buy like a touchscreen that you could add on so that you could actually touch as a USB mouse pointer. But yeah, that's. There's a lot of snow on the ground and a lot of footprints in that snow.
A
Good. All right, that's pretty much it on the rumors as far as I can tell here. So maybe we should do the long awaited much wanted Vision Pro segment.
C
Here we go. What do you see? What do you know? It's time to talk, Shaun.
A
You don't have to do it. We wouldn't have a Vision Vision Pro segment if it weren't for Andy and Ako. Who found the one Vision Pro story today.
D
Apple pig with a truffle, baby.
A
You snurfled it out below that tree over there. Apple helped Vision Pro helped Disney re engineer a classic Epcot ride. Apparently Apple Disney's been using it. Which one is that? What's your best?
C
Soarin.
A
Soarin is fun.
C
Soarin. Soarin is a great ride. That's what they use it for. Soren is actually freaking excellent. Excellent.
A
So that's the one where you sit in these seats and they bring. It's like hang gliding. It was originally over California, but I think Sorin now is everywhere.
D
Soren across America.
A
Yeah. Soren.
D
50th anniversary of what? The United States.
A
And they have Putty as your pilot and you go flying. So that's good. Are we going to get Soren on the Vision Pro? Is the question.
C
See, that's what I've always thought. Like, that would be a killer feature of the Vision Pro, to be honest. Would either be to like the Avatar ride at. At Animal Kingdom or. Or Soarin. Like these are the sorts of things where when I first used the Vision Pro, I went, okay, I don't want one of these things to sit on my face all the time. But this would be fantastic either on a ride or to recreate a ride. Like I could see it in both scenarios. Like, if you could get it durable enough, have them actually, you know, have individuals be able to use them on the ride itself because the screens are much better than what you're typically getting on those experiences. Or yeah, like, let's recreate Soarin at home. Like that would be.
D
Or even just the right content. Just yesterday I was watching the Simpsons motion ride. The Simpsons crew basically wrote an entire episode of the Simpsons, starting with the videos you watch while you're waiting in line. And then when you get into the 3D environment, like you're in the car. It's a continuation with all these jokes that are going through. And it's like, like it's free. It's already there. Just again, don't, don't, don't make. I don't have to like, have the whole thriller. I want to watch when I was watching this where suddenly like, hey, right through my mouth. I want to see. I want to see what that would be like to write that car through there.
A
It's funny because that one made me nauseous. But then I went across the hall to the Flying Broomsticks at the Harry Potter thing, and I loved that both of them even put on a helmet. But the Simpsons are an older one. You're sitting in a little 3D.
C
Yeah. The Simpsons one is like 20 years old now at this point, which is really, really.
A
You know, it's not really as bad as you think, because they say you can put your backpack on the shelf in the cart here and it will be safe. But on the. On the. On the Hogwarts ride, you are sitting on a saddle and you're moving around. It's really. It's much. And I did not get nauseated.
D
I just. I just think it's a shame when you have all this content that was built so beautifully. So seriously sometimes by Francis Ford Coppola, by George Lucas, by the Muppet, by Jim Henson. And the thing is, like, if they decide to shut down the ride, one of the in jokes in the Simpsons ride is that it replaced the Back to the Future. And the opening scene is basically how Dr. Frink is responsible for the destruction. And it's like, the thing is, I think that anything that's been created with such care, it shouldn't be allowed to die. If there's a way to preserve it, I agree. And if there's a way to simply take that stuff and say, look, five bucks, or just, you know what? We're looking the other way. Just like that. Just. Just like Apple does with a whole bunch of, like, old, old, old roms. Like, you know what? We're not going to litigate this. We can't give you permission. But we're. We. We are not opposed to people running. Apple works on another system. And I hope that turns out it
B
really is the sort of thing. Those rides are preservable in an immersive way that, like, just, all right, we'll send a guy through with a camera. Is not. And the Simpsons one, I've been on that many times. It is. It is oddly immersive for a thing that just kind of dips you up and down a little. But it's like a little. But for the most part, though, it really would transfer very well. You would get no motion, but you would get something that. A flat, rectangular version of wooden.
A
Yeah, yeah. Are you a Vision Pro fan, John? I don't know.
B
I am in an odd place where I am a booster of the future prospects of the platform. And I barely use the one that I have over here, like to a degree that every single time I want to use it, the battery is empty. And then I think I'm going to get another plug. I'm going to put. I have a whole socket of, of or a whole wall of outlets over here to this side of the desk. And I'm going to have a dedicated charger just for my Vision Pro. And then eventually I'll have some other gadget that needs to charge and I'll be like, oh, I'll use that one I'm using for the Vision Pro. And then my Vision Pro expires. So, no, but I will say this too. The other thing I do, and I've done it, I think three years in a row is my WWDC live talk show. We live stream.
A
Oh yeah, with sandwich.
B
Yeah, with sandwich. And then we have a higher quality. It might be coming out later today actually, where you can go to the sandwich theater app and watch it in 3D. And I really thought like three years ago when we first did it, I was like, well, this is like one of the first events live streamed immersively by next year. I didn't think that this product was going to be a hit. I was like, but there will be more events, including probably from Apple, that are live streamed for the people who do have one. Nope, it's still just me.
D
Yeah. What surprised me is that they didn't. I know they can't necessarily launch a YouTube for immersive experiences, but I thought that, look, you've got this thing with all these cameras on it. I'm sure that people will want to make their own 3D experiences, even if it's just that, hey, look, here's what it was like at Ozfest this year. And I've got 10 minutes worth of video and I'll be able to post it and share it with somebody. That would have been exciting. It would have been. It wouldn't have justified $3,500, but $408 of that.
A
Yeah.
D
That might have justified it if it had taken off.
A
You do get a lot of credit for doing the talk show in a Vision Pro with Adam Lissigor. I think that, that, that for two and a half hours.
B
Yes.
A
That's above and beyond.
B
That was the longest podcast I've ever recorded. Maybe not by the clock.
C
By time. I felt it.
B
Yeah.
D
How long until the lines around your forehead?
A
Yeah, I was gonna say, I think
B
like last week, I don't know it was a very long time.
A
You can watch that on YouTube as well as this week's Talk the Talk show. And then if you have a Vision Pro, you need the sandwich TV app, right? To watch the talk show in your sandwich theater. Just look for theater. That's it. Yep. And that. Well, we got some extra content in there. Is your Vision Pro.
C
Now you know, we're done talking the vision.
A
You're watching Mac Break Weekly with It's wonderful Jon Gruber. The legendary Jon Gruber from Gruber from daringfireball.net, andy Inocco and Christina Warren. Marvel Television's Wonder man, an eight episode series now streaming on Disney. A superhero remake. Not exactly what we'd expect from an Oscar winning director. Action Simon Williams audition for Wonder Man.
B
I'm going to need you to sign this. Assuming you don't have superpowers,
A
I'll never work again. If anyone found out. My lips are sealed. Marvel Television's Wonder man, all eight episodes now streaming only on Disney plus tomorrow morning is knocking.
B
Stock your fridge now.
C
How about a creamy mocha Frappuccino drink?
D
Or a sweet vanilla smooth caramel maybe?
C
Or white chocolate Mosa? Whichever you choose, delicious coffee awaits. Find Starbucks Frappuccino drinks wherever you buy your groceries.
D
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A
A couple of other stories the UK government, I thought I actually was very impressed with Apple's announcement of their child protection features. As you call, as you mentioned, the parental, what do they call it? Parental, parent, parental controls, which I didn't know but you told me or you mentioned on the talk show. Are actually Apple's developers thinking about their parents?
B
Yes, originally
A
this gives it a whole new meaning. But I was very impressed. I was especially impressed with the defaults. I thought that that was exactly the right way to take parental controls and to I think maybe end by bypass and around the governmental restrictions that are coming not just in Australia and in many US states but now in the uk. I don't know if it's going to be enough. The UK has announced they're going to ban social media for under 16s. Actually, Nilay said he didn't think this was going to be enough to keep the government out of the iPhone business. I really liked what Apple did and I think it's much better to let the parents control it than governments.
D
Yeah, 100%. I can't imagine how. Of all the things, the fact that YouTube's included inside that ban, you're basically imagine us in the mid-80s and saying, by the way, NBC and ABC networks do not exist. You will not be able to access either of those two networks because the amount of content that kids get through YouTube is like, like I don't know how they're going to enforce that. That basically that, that has to be a first step towards. Oh, and by the way, VPNs are also banned within the UK.
C
I was gonna say you don't enforce this because any, any the kids are gonna figure out ways around it. And I mean especially for things like YouTube, I mean, maybe, okay, you try to make it so onerous that, that nobody, you know, the companies have to put in completely, in my opinion, draconian tests to try to find out users age, which are completely defeating the point of any sort of privacy thing. And now these companies are collecting information that you really don't want them to have because it's not like they have secure servers or that they don't resell that data or anything else. I don't know. I mean, I think that all this stuff is just deeply, deeply depressing.
A
Yeah. Keir Starmer announced it'll happen as soon as next year. Early next year will ban Snapchat, TikTok, YouTube, Instagram, Facebook and X messaging apps like WhatsApp and Signal will not be banned. Romantic companion chatbots will be banned. If you're under 18, you can't keep us apart.
D
Me and Sheila are in love. It's fake to you, but it's real
A
to us as Will. And I don't know what this means. I'll have to ask a Brit. Intimate functionalities will also be banned for those under 18. Yeah, this is.
D
Is that domain available? Intimate functionality?
A
Intimate functionalities.
B
No way.
A
This is why the birth rate is dropping in Britain. I just want to say so Apple obviously would like to get ahead of this. Is what they're doing enough? Probably not, huh, Neil? I believe that governments are just going to go right ahead and do it.
B
I keep turning back to the comparison. I think I said this on stage too, but to the government's approach to end, to End encryption, where they'll say they don't understand it technically and they have a good use case where, okay, what if there are two pedophiles exchanging csam? Why can't you give law enforcement, just the good guys, a backdoor to their end to end encryption? And people explain to them that defeats the definition of end to end encryption. There's no way to have a backdoor just for the good guys. You can't do it. And what the government bureaucrats who don't understand it here is what they hear I think is, oh, that's a lot of work that you don't want to do. It's hard. We'll just mandate it and then you can use your nerd powers and make it happen.
A
Yeah, we call that the nerd harder.
B
Yes, exactly. And I really do think, and with end to end encryption, it's a little bit simpler to understand because you understand there's an end to end encrypted chat between me and Andy. It's just between us. And if we add Christina and we have a group chat, we understand that these communications are only going between our three devices. And you can kind of understand that. And adding a third, another party, law enforcement, or just bad guys would be breaking the circle of trust. Parental controls is a little more nebulous because some of these things are like, oh, I just don't want my kids spending time playing Roblox or something.
A
But Apple has the functionality, the ability. Apple knows, Google knows how old you are. They have the functionality built in. Apple has the age intent where people can say, what age group is this user in? And it would all be implemented through the gatekeepers.
B
So some of this is possible, some of it's possible, but I think some of it comes down to the bureaucrats and the politicians wanting to say we'll just make them nerd harder and have parents be able to say, oh, great, thanks to this law that makes Apple and Google and Meta and everybody else nerd harder. Now my kid isn't doing anything inappropriate or spending time in places I don't want them spending time on their devices. And that's magical thinking and it's just not going to happen. But I think some of these controls do seem better and I think some of them. The knock is that a lot of what Apple announced last week isn't actually new. It's actually been there. But like Joanna said on stage with me, it just didn't work. And so it's like, okay, the features that we've had now, they actually work. So if that's the difference, maybe that makes, you know, it just doesn't absolve parents though from needing to take some significant amount of responsibility for what their kids are doing on devices.
A
But that's who should be taking responsibility in my opinion. Right.
B
And I think you can mandate that, you know, you could say, hey, if you set up your kid's device as a child device, then they have to get permission from the parent to say use a vpn. And if the parent says no, I don't even know what a VPN is. No, no. And that's it.
A
I like the functionality where the kid would say, can I go to this site and the parent gets a pop up on their phone. That's new, isn't it? That seems like.
B
I think so, yeah. And if it's not, it was so buried that nobody could ever. It never happened.
C
Right. Which was the issue before. I think the secondary issue was that you had had third party companies who were trying to build these better tools before, like what Apple introduced, which I agree with Leo, I think is great, that existed and then they were very limited in how much.
A
Well, there were privacy issues.
C
There were also, which makes total sense. Right, but, but, but like this mdm and I mean, well, you would have to do that. Yeah, but like there were a number of different, you know, companies who were trying to do those sorts of things and you couldn't really do that unless you, you know.
A
No, Apple should do it, Google should do it. Yeah, that's, that's who should do it. And you know, people say, well, the kid will figure out a way around it. Oh yeah, the kids aren't going to figure out a way around a social media ban in the uk. Yeah, the kids will figure out a way around it. Sure.
B
Yeah. It's just like with alcohol and tobacco sales. Right. Does the 21 year old age limit mean that nobody in any of, you know, United States or United Kingdom or any of these countries is drinking alcohol or smoking cigarettes before they turn 21? No. But do the laws greatly decrease? How, how often that happens? Yes. Well, that's a win. And if you're waiting for perfection, no kids accessing anything inappropriate or spending more time than their parents think, doing X, Y or Z, you're going to be waiting forever.
A
Yeah.
C
I think the difference though with, with like alcohol laws for instance, versus what they're doing in the UK is that there's not a database held every time I go to the liquor store and buy a beer and then I have to give them my ID and now it's stored on their server someplace. But now because I'm an adult, if I'm in the uk, I now have to verify and give my ID to somebody who I don't trust at all. I don't trust anyone in the, in the UK government. I don't trust any one of those companies to have a copy of my identification on their servers. I sure don't. So thanks a lot, guys. You've now created like an even worse honeypot for everybody who is of age to get hacked and have their identity stolen. Like, congratulations.
A
You know what? My real, my fear with this fable thing is that at some point you're going to have to proof of citizenship to use the top AI models. That's not going to be a good thing. That is not going to be a good thing. I'll tell you what is a good thing for Apple tv, Fox, Roku.
D
Before we move on.
A
Oh, sorry.
D
I have an update I did check. Intimate Functionalities.com is not available because I just bought it.
A
Congratulations. Congratulations, Andy, as I've just been fantastic. Did you get net as well? Because you're not a commercial enterprise. Okay, very good. Fox has purchased Roku, the streaming service for $25 billion.
C
Wow.
A
I immediately saw a number of people asking on Reddit, what's the next best streaming device? Actually they were asking on our forums at Twitter community, what else should I get?
C
Apple tv.
A
Apple tv. There really is only one. Roku was the low price leader though. In fact they.
C
Yeah, they had fire stick.
A
Yeah, yeah. I think they said Roku has 100 million global households. That's.
C
Yeah, they have more.
D
But they bought the channel as well, didn't they? Yeah.
A
Do you want to be.
C
This is just gonna be. Look on Twitter we talked about this and I think then the rumor was Paramount and I was like, that will be the worst thing ever. This is slightly better than Paramount, but only slightly. Like now it's just going to be, you know, the, the Tubi tv. Right. Like congratulations.
A
Yep. Fox plans to keep Tubi and the Roku channel separate. They Fox also hopes to cut $400 million from the annual costs of Roku. So if you work for Roku, you know what that means.
D
I hope that doesn't mean a drop in the quality that I expect streaming.
A
Yeah.
D
Love, love Island Canada. If I don't get that, the season
A
eight of that Roku has a 25% market share according to the Wall Street Journal. That makes it number one. Number two, Samsung's Tizen.
C
Yeah, that makes sense.
A
All those Samsung TVs. 23% of the streaming market. Who stre. You know, I have a lot of Samsung TVs. I never want to use their streaming interface. Oh, Lord.
C
There are a lot of people who don't know. Well, my dad is one of those people. I've bought him so many. He had a Roku. He's had a fire stick. He's had multiple Apple TVs. He uses the freaking Comcast box. He won't even use the built in Web G. He has a very, very nice LG TV. I would much rather him use the WebOS apps that are built into that than the ones on the Xfinity box. But no, that's what he uses and I can't do anything. I bought him two Apple tanks TVs. He has them in two rooms. I can't get anywhere. So.
A
Too complicated, Christina. It's too complicated by Waterloo, by the way, just purchased Intermittent Functionalities Edu. Now there's an opportunity. There's a business opportunity. I think that's good.
D
I, I, I welcome the competition. And I will crush you.
A
I will crush you. I will crush you. All right. I think, I mean, there's a lot more we could talk about, but I think we have pretty well covered.
D
One last thing, just to mention, Congratulations, Apple. They, they won the Tony Award for Schmigadoon, which means that they completed their egot.
A
Apples and egots.
C
Congratulations, Apple. Thanks for canceling TV show and winning the Tony. That's great.
B
And it definitely seemed like the hardest one for Apple to pick up, right?
A
I mean, the Tony Award. Yeah, yeah.
D
If you're a stand up comedian, you can do a one man show. Like, I mean, you got options. But for Apple, that was gonna be hard.
A
So let me get this clear. So they had a TV show called Schminga Doon. They canceled it. It went to Broadway.
C
Yes.
A
And Apple produced the Broadway version?
C
No, but, no, they owned the but
A
they own the rights.
D
But they're listed as one of the producers because that's the way the Tonys worked. There's like 800 producers attached to a thing. So.
C
Yeah, they were not on stage. They were not on stage.
A
In fact, Alternis didn't jump up.
C
No, no, no, no. In fact, one of the producers purposely called out and said, thank you Apple, for canceling us.
A
Yes, I did see that.
D
They weren't ashamed enough. They weren't so ashamed of the show that they didn't like actually put something on the Apple newsroom like proudly saying, hey, Apple's won A Tony Award.
A
Congratulations.
D
I don't blame them. If I won a Tony Award under any circumstances whatsoever, I would be pretending as though that was a wonderful thing. Well, because it's cool. It's a cool object.
A
There was one more story. The rumor is now that the new iPhone will have at least the Pro will have 12 gigs of RAM. For Apple AI, that actually is a story that is going to develop is what you can run the new Siri on, what you can run the higher end stuff on, which phones work and so forth. 12 gigs means probably much more expensive, I would imagine. Yeah.
D
After the keynote I was going through, I do not have a single important computer including my phone and my watch that is not four or five years old and ready for an update. Because I've been waiting for a really good reason update. And so it's like as my decision making this year because I'll definitely be buying a new MacBook like in the next month or two. Another new desk. Wait a minute.
A
You're not going to wait for the M6 with the touch And I'm going to.
D
Okay, I do not have MacBook Ultra money. I do have M5 money. I do have wait until October just in case the they pull up a surprise money. But the thing, whereas usually like I have a metric that I've followed like for the past 10 years, this year it is like what is the most amount of system RAM that I can afford and still get storage that will work for me because that's going to me in my mind that's going to be the difference between getting another good five years out of this and getting three and a half years in which you get everything. And then a year and a half where it's like, like I really wish I could get that agentic stuff working but unfortunately it requires 30 at least
A
24 functionalities.com money starts to roll in, you might have more options.
D
You know what? I am going to be that optimistic. M5 Pro Ultra.
B
I think it's fun. I do think it's funny Leo, that for years and years when people, you know, because Apple doesn't like to talk about RAM and iPhones, they don't like to tell you. And it's like then it's like. And every year when they come out it's like somebody will ask in the press and they'll say oh, we don't talk about that. And then every year they'll say but you know, as soon as we get it, we'll be able to know. So why don't you just tell us. And they're like, well, you go ahead and do that and then we go ahead and do that. And every year it's not as much RAM as people who watch shows like this were hoping for. And for years it was always, come on, look at Apple's margins. They could easily put four more gigs of RAM or however many more. And, and now this year the rumor is they're going to increase it and everybody's like, how are they going to do that? These phones must cost $3,000, right? It's totally flipped from, come on, why are you being so stingy with ram? RAM makes everything better. And now it's like, oh my God, how are they going to put 12 gigs of RAM in a phone? I don't believe it.
C
Well, it's funny because I think the OnePlus CEO said that now the cost of RAM is more than half the cost materials for phones, which is ridiculous. Right? So it's absurd and it's. We don't know when this will abide. Now my only question is, I feel like Apple, probably from everything I've read, they have their brand prices locked in annually, right? They don't do it quarter to quarter or month to month like other suppliers do. But that had to have gone away. So I hope that they locked in like a year ago at the lower rates because otherwise I think I am worried that we are all going to be in for a little bit of shell shock when new phones come out.
B
I don't think they're going to raise prices because I think they see the prices as so inextricably part of the brand. So I don't think so. So I think that at least for the phone. But who knows, maybe this explains why they don't have M5, Mac Minis and Mac Studios out yet. You know that like, well, we've got this much RAM and it's all going in iPhones.
C
Well, maybe, maybe. Let me be more specific. I think that you're probably right in terms of like the base iPhone and maybe like the iPhone Pro. But I feel like this gives them an opportunity to have an excuse to have the Ultra and the MacBook Ultra priced even higher than they would be otherwise because they're going to need to make up the margin on the higher volume product.
A
That's what Ultra means. Ultra expensive. Yeah, absolutely.
D
For what it's worth. Take the word of analysts for whatever it's worth, which is, you know, not rumor, but not necessarily gospel truth. But I think a month ago there was a report from a couple of different analysts who are saying that Apple is pretty. They're not going to be unaffected by the ramp situation. However, they feel as though Apple has enough cover that they are going to pursue a policy of we can put more pressure on particularly Chinese premium smartphones by keeping the prices exactly the same, even if they eat a little bit of margin to do it. In the long. In the long run, it'll be much, much better for their share.
A
I think that makes sense.
B
And I also think. And again, it's a whole separate discussion, but I think that the line on Apple services is like a ruler draws it right. It is like there's no seasonal up and down. And they. I think they're confident that they're going to keep making more on services. Gives them the ability to, okay, we'll take a little less margin on the phones because of this RAM thing and we'll be fine because we're not even. Our overall margin isn't even going to dip because we're going to keep increasing it on the services.
A
Do you think they'll put AI, additional AI cost into services beyond iCloud Plus?
B
No, no. And certainly not anytime soon. I think right now they're really just, please trust us. It's worth trying. Use it. You know, they don't want to ask you for money. And I think integrating any kind of paid tier into the existing iCloud plus tiers is obviously the way to go. I think Apple is a long way off from charging even a dollar a month more for, for Siri. I mean, it's. They have so much credibility to earn back. And I hope, I honestly hope their humility. They showed last week that maybe they make some commercials that are funny, you know, like, hey, Siri's actually good now.
A
You know, kind of admit it a little bit. Yeah, yeah.
B
And I think that could actually get people to be like, oh, maybe I should try it. If they're. If even they're cracking jokes about it,
A
maybe they get John Hodgkin to play old Siri.
D
You know, they're on the back foot when they didn't do it by saying, our users love Siri and we're happy to say we've made it even better.
A
Yes.
D
You know what? I don't care if I drew the short stick. I'm not saying that even on.
B
That's a macro button in pages, when they write the script to the keynote, our users love this. Now they're gonna love this more. I think that they were like, Andy.
D
Yeah.
B
They were like, how do we write this? I don't know. And they're like, we better call in the a team of writers.
A
Well, speaking of a teams, it's great to have Jon Gruber on the show. Wonderful to finally meet you. And of course, Daring Fireball is a must read. We talk about your pieces all the time. Really good journalism and we really appreciate it. Christina Warren also here from GitHub, where she is. Did you mourn Fable? Did you get to play with Fable at all?
C
I did get to play with Fable a little bit and it was great. It was great for the two and a half days that I got to use it. Rip.
A
I'm bitter. I'm bitter. I actually started a major project.
D
Oh, no.
A
Well, you know, I wasn't going to pay the token cost for it, so I had till June 22 to use it on my max subscription. So I thought, Well, I got 10 days. I am going to rewrite our entire twit ad sales system in those 10 days. And I got pretty far on it. They generated a questionnaire for the stakeholders and it was understood the schema, it understood the old software, it had everything. And then they pulled the plug. It was right in the middle of. It said, this model is no longer available. I thought it was me. I thought my credit card not go through. Anyway, you still have the good copilot, Christina. You're good, you're golden, you're fine.
C
I still have copilot with all the, you know, I have all the other anthropic models and all the OpenAI models and Gemini 3.1 Pro. But yeah, I mean, Fable was. Was really fun for like, it was pretty good. Like, like the 60 hours we had it or whatever it was, it was, it was awesome.
A
Yeah. Yeah.
D
It's like Crash Davis and Bull Durham talking about the two days he was. Two weeks he was in the major leagues. Just, you know what? All the hotels are room service. You hit white balls during batting practice. You don't carry your own bags either.
A
How's the new website going, Andy? In Akko I H N A T K O dot com.
D
It's going terrific. I want to thank everybody who's been signing up and visiting. I will say that I basically had the idea that, look, if the audience is this big by the end of the summer, I will be very, very happy. And it was just like one week for that audience. And so I'm very, very grateful. So much so that it's like, you know what? I think I'll cancel what I was supposed to be doing. Today and tomorrow and make those extra writing days because I'm very, very excited. Again, thank you very, very much. I was not assuming that people would be interested in me, like doing the blog again. For real. Very, very reassured.
A
Yeah, yeah. Very happy to see that. I H N a T K o You're watching this week in Mac. Mac Break Weekly. And we're so glad you're here, you club members, we appreciate your support. The club members make up about 30% of our overall operating costs. That's a huge amount. Without you, we would have to cut way. So I just want to put out a little pitch for those of you who are watching live or at home to join the club. 10 bucks a month gets you ad free versions of all the shows. You get access to our club, Twit Discord. Turns out if you have a social network where people pay 10 bucks a month to be there, the quality really goes up. It's really great. We also do a lot of special programming in there. That's where we did the WWDC keynote coverage. Keynote coverage will be in the club, but we also have Stacy's Book Club and Micah's Media Club. We've got the photo. I think the photo show is coming up this week on the 19th. Our AI user group in there. But most importantly, you're supporting independent journalism without any tie to any corporate interest. I mean, look, if Fox does want to buy us for $25 billion, I'm not saying. I'd say no. But until then, your $10 makes a big difference. TWiT TV ClubTWiT. We thank you so much for your support.
D
We're all the grandchildren and great grandchildren of immigrants who would rise, who would come to us in our sleep and throttle us if we took. We turned down $20 million for any reason. After all they did hurting in the Italian Alps, which is what my grandfather used to do.
A
A very good point. They would want us to take the money, wouldn't they?
C
Yes.
B
Yes.
A
Okay. Thank you, Anthony. Ray Ban Meta lets you explore the world without a screen getting in the way so you can stay present in the moment.
C
Hey, Meta, tell me what kind of dessert this is. That's a stroopwafel, a Dutch waffle with spiced syrup in the middle. Is it sweet? Yes. Perfect for a snack or dessert.
B
Mmm, delicious.
A
Get answers on the go without interrupting your flow. Ray Ban Metta Iconic Style meets Meta AI. Available at Walmart and other authorized retailers.
B
Do you hear that?
A
Sounds like breakfast is ready.
B
Because Quaker's coming in hot with morning nutrition, 100% whole grain oats and a good source of fiber to fuel the rhythm of your morning and kickstart your day. And that sounds absolute, absolutely delicious fuel to start whatever's next. Quaker Official sponsor of FIFA World Cup 26. Let's go.
A
Ryan Reynolds here from Mint Mobile.
D
I don't know if you knew this,
B
but anyone can get the same Premium Wireless for 15amonth plan that I've been enjoying.
A
It's not just for celebrities. So do like I did and have
D
one of your assistant's assistants switch you to Mint Mobile today.
A
I'm told it's super easy to do@mintmobile.com
C
Switch upfront payment of $45 for 3 month plan equivalent to $15 per month required intro rate first 3 months only, then full price plan options available, taxes and fees, extra fee, full terms@mintmobile.com for that.
A
You get to start the picks of the week.
D
Okay, well this is a really, really fun feature in a really good app. Google Earth, you all know about it. It's basically the digital globe that you get for free. And the app version of it, the desktop version of it, it has a flight simulator so you can actually use all this wonderful data and fly through cities and fly from Bangor, Maine to Fenway park or whatever. They've just added it to the web version of the app as well. And it's not like these super intense flight simulators where you will of course crash for the first three months. You even try to do anything because everything is scientific and aerodynamic. It is more like the original Microsoft flight simulator of like 1.1.
A
How do I launch it? How do I get it going?
D
Go to wherever you want to start off from. Go under tools and you will see a new option for flight simulator.
A
Oh yeah.
D
And instead of a complicated flight yoke, it's just the arrow keys to control like, like up, down and your rudders. And then there's a.
A
This is probably not the mouse is. I think I just did a barrel roll.
D
The mouse is if you try to use it with a trackpad of the mouse, I find it like inoperable. There is actually again, to keep the tone of the show, I had to ask Gemini, are there keyboard controls for this? So yeah, page up, page down for increase and decrease thrust, up arrow and down arrow for pitch, up pitch, down left arrow for roll, left right out for robank. And yeah, it's fun. Especially now in my part, my little coastal colonial fishing village. It's rather flat, it's rather simulated 3D. However once you go to a good city, it's like, you know what, I'm going to fly all the way to Fenway park and I don't think it'll let you land because again, it's not a simulator. It's a simulator in the weakest sense, in the sense that it's fun. It's more like an arcade simulator. But it is freaking wild, man. To just basically be controlling, not controlling like a point of view flyover with on screen, heads up display and just saying here's what it would be like to basically buzz Boston harbor and here's what it would be like to try to.
A
And unfortunately not good at this.
D
Exactly.
A
Help me.
D
But I actually was getting better and better at it because unfortunately I came across this at like 10pm which is
A
like I should have auger into Doylestown right now. Wait a minute. Watch out. Here we go.
B
It's a shame Spirit Airlines went under Leo because I think you've got Spirit pilot skills.
D
The big problem is that it only supports one. It only simulates one jet and it's a Boeing, so.
A
Oh well, that's okay. As long as it's not a 737 Max, I'm okay.
C
Exactly.
A
Flight Simulator. A new reason to go to Google Earth, which I actually haven't launched in a long, long time. You know, they have AI in it now.
D
It really is one of the most fun apps ever. It really is like when you went to your grandparents house and they had like the big atlas and a whole bunch of box of maps and you should be able to just imagine where you're going and say, oh my God, the terrain in like Peru is so weird. I spend so much time just basically browsing Google Earth and it's just so much fun.
A
It's fun. Yep. Let's go to our guest Jon Gruber for his pick of the week. John?
B
My pick of the week is from my friend Adam Lissegore at Sandwich, but it's his new app that he's made with AI, which I think is super fascinating because he's not a developer. It's called Hovercraft and the URL is Sandwich Vision Hovercraft. Just search the web for Sandwich Hovercraft. But basically what it is, it's an app for your Mac that creates a virtual camera. So you still need a real camera. But when you're in an app like Zoom or Facetime or any other app like that, you can pick Hovercraft as your camera and then on screen you can show slides you just drag an image. If you just have a photo, just drag it into the hovercraft window on your Mac and then it becomes a rectangle in your square. And then you can use Vision Pro like gestures to move it around. And Adam is doing amazing things really quick. He added support for I wrote down the acronym because I always get the letters wrong. USDZ, which is the open standard for 3D objects. You can drag a USDZ file into hovercraft and then in your camera you get the 3G object and you can use your hands like a Vision Pro to twist it around and move it back and forth. Really, really cool. Oh, you can finger paint on the screen like Picasso. Like just. There's a mode where you can make a drawing on screen all really, really cool and fun. If you don't want to use your hands on the camera, you can just use your mouse or your trackpad or something like that. But the hand stuff is very fun. It's 19 bucks for one Mac. 29 bucks gets you a license, one time fee, not a subscription. 29 bucks get you a license for two Mac. Go to sandwich Vision Hovercraft. Very, very cool app. And it's one of those things it may or may not. It's like I feel like Apple should Sherlock it because it's like why don't all the cameras let you drag images in and drag them around the screen?
A
Very nice Hovercraft. I'm installing it. Soon you will see things floating over my shoulder. Christina, your pick of the week.
C
First of all, I love hovercraft. As somebody who has to present a lot on screen, I'm going to use this in some of my future meetings. My pick is as parachute apps or parachute backup.
A
From there is a certain commonality to all the picks here. We got flight simulator, we got hovercraft. Now you're jumping out of the plane. So this is great.
C
That's great. This one's great. So this recently purchased by new owners. The same guys who bought Kaleidoscope, which is the best diff tool on the Mac, they bought this, which is a backup icloud, an iphoto backup app for Mac and for iOS. And it's a one time purchase and I back up a lot of things to icloud and I just kind of trust it. But that's not really a great strategy to be honest, because things do get corrupted, things do get broken. You don't know where things are going to go. And icloud and iphoto is a a as a black hole, which is great, that's by design, but it's also annoying if you're somebody who would like to have reliable backups. And so this is basically just a utility that'll basically let you back up your icloud documents or your photo libraries, including your shared photo libraries, directly to a NAS or another folder or another hard drive or whatever the case may be. There are a few different modes how you can like set it up. Basically you can have it mirror and download like the full version each time an incremental backup which would be more similar to how something like Time Machine works or have it be in sync so that it's exactly what you have in one is the same as what's on the other. It doesn't do two way sync. So if you delete something on your local drive, it's not going to delete it on your iPad side, which is nice. But it's well designed and it's a one time purchase, not a subscription. And so yeah, parachute.
A
Very nice. Some excellent apps. We appreciate the picks and we appreciate you. Jon Gruber, thank you for joining us this week. You didn't have to wear helmet to be on the show, so this shouldn't have been a horrible two and a half hours anyway. Yeah, I don't need to tell everybody daringfireball.net but maybe I do need to tell you.com also works.
B
Yes.
A
Great to have you John. Thank you for joining us.
B
Oh, it was a lot of fun.
A
Yeah, I'm not gonna say fly eagles, fly, but you know I will climb up a greased flagpole for you anytime.
B
Yeah, exactly.
A
Christina, thank you so much. You'll find her@GitHub.com Andy Inatko's new website is I H N A T K. Oh we do Mac break weekly every Tuesday, 11am Pacific, 2pm Eastern. That's 1800 UTC. You can watch us in the Club Twit Discord, of course, but also on YouTube, Twitch, X.com, facebook, LinkedIn and Kik. We stream on all of those after the fact on demand versions of the show available at the website TWIT TV MBW. There's a YouTube channel dedicated to MacBreak weekly. Great way to share clips with friends and family, help spread the word about Mac Break Weekly. And of course best way to get it is to subscribe in your favorite podcast app. That way you'll get it automatically the minute we're done. Thanks for being here everybody. We'll see you next week. And now it is my sad and solemn day duty to tell you to get back to work because break time is over.
C
Bye. Bye.
This episode, hosted by Leo Laporte with guest panelists Jon Gruber (Daring Fireball), Andy Ihnatko (ihnatko.com), and Christina Warren (GitHub), offers a deep post-WWDC analysis of Apple's latest announcements about Siri and "Apple Intelligence"—Apple’s expansion into on-device AI. This is a week after the initial announcements, providing the team with time to test the features, reflect on Apple's strategy (especially regarding AI privacy, cloud computing, and interoperability), and compare Apple's new offerings with the rest of the field. The show explores the practical experience of Siri’s new capabilities, developer restrictions on AI features, competitive positioning with Google’s Gemini integration, trade-offs between privacy and functionality, regulatory headaches (notably in the EU), and the ongoing challenge of platform lock-in.
Panelists’ Impressions:
“One of the best things about Apple institutionally ... announce things when they are ready to ship.” (05:01, Gruber)
Default vs Advanced Use:
"If it's not terrible, even if that's damning with praise, that's a really good thing." (07:55, Warren)
Integration, Not Novelty:
Discussion about on-device AI, user experiences, and the philosophy of Apple’s AI rollout.
Private Cloud Compute:
“They don't want big developers using it because they don't know if they can keep up and what their bill from Google is going to be.” (16:43, Gruber)
Implications:
Apple’s Pitch:
Reality Check:
“I do wonder if that misses the point a little bit. Right. Because I don't think that there exists a way where we could have AI that would actually be useful that would be as privacy [focused] ... that anyone would actually want to use.” (19:51, Warren)
Third-Party Training:
Gruber’s Example:
Jon Gruber shares a real use case—the new Siri finding his barber’s door code from old messages, reading it aloud while walking in the city:
“...showed me the text message in iMessage and read the code aloud. ... I was on the sidewalk walking through the city and just said it aloud to the iPhone.” (25:47, Gruber)
He comments it was "a totally reasonable amount of time to get the answer and it was correct," matching the on-stage demo speed.
Note Integration:
Gruber further suggests this is an area where only Apple, with deep device integration, can excel:
“I'm a big user of Apple Notes ... asking questions that are stored in my Apple Notes ... it gives me the right answer every time ... that is something ChatGPT and Claude can't do.” (28:13–28:44, Gruber)
Lock-in Dynamics:
“...in a perfect world ... it would be just as easy to integrate these AI Assistants with any tool ... rather than it being naturally more knowledgeable about its own in house stuff.” (30:29, Ihnatko)
App Intents:
“...developers have to do that and I'm sure that at least on, on the iOS side I think macOS might be a little bit more difficult. But ... I don't think macOS is going to be a Big Apple AI use case.” (32:08, Warren)
Platform Considerations:
Gemini Relationship:
"They're using Google's models to build out their own models and ... it's Effectively, you don't need to know this ... but there are no ... off the rails ... [answers], no modern LLM system would ever make a mistake.” (46:50–48:59, Gruber)
Distillation:
Business/Technical Details:
“I don't think it's possible that they negotiated a flat fee. I was thinking about this. It makes no sense ... it's got to be usage-based.” (54:40, Gruber)
Long-Term Independence:
DMA Interoperability Dilemma:
“Apple would have to give any virtual assistant direct access to users' private data ... I wouldn't want Apple to do that either whether I was in the EU or here ... that no third party AI should have access to all of that information.” (104:01, Laporte)
Apple Strategy:
Third-Party Resistance:
“...this is not the same universe that we were five years ago. Even where app developers are going to be jumping at their feet to jump through whatever hoops Apple wants of them.” (85:44, Warren)
Agentic Future:
“I think agents, you know, have a bright future, but that's ahead of us. And I think that is such a humble answer from Apple.” (83:35, Gruber)
Policy News:
“But I was very impressed. I was especially impressed with the defaults. I thought that that was exactly the right way to take parental controls and ... maybe end-run around the governmental restrictions that are coming.” (117:40, Laporte)
Limits of Tech:
Tone:
Fun, wry, expertly nerdy, with panelists sometimes gently ribbing Apple’s marketing but ultimately admiring the scale and polish of the company’s integration and security focus. Banter is lively—a mix of irreverence (e.g. "Intimate Functionalities"), tech rigor, industry war stories, and genuine appreciation for Apple’s unique position in the modern tech ecosystem.
Takeaways:
(End of Summary)