Micah Sargent (52:33)
Beautiful. Thanks so much for your time today. We appreciate it. Alrighty, we are going to take a quick break. Before we come back with my story of the week. I want to tell you about Veeam, who are bringing you this episode of Tech News Weekly. You've heard our rhyme. At this point, without your data, your customers trust turns to digital dust. And that is why veeam's data protection and ransomware recovery ensures that you can secure and restore your enterprise data wherever and whenever you need it, no matter what happens. So incredibly important. We hear about new ransomware attacks all the time and it makes you go, huh? Why don't they have Veeam? Well, turns out this is the good news. The word is getting out because it is the number one global market leader in data resilience. In fact, Veeam is trusted by more than 77%, more than three quarters of the Fortune 500 to keep their businesses running when digital disruptions like ransomware strike. That is because Veeam lets you back up and recover your data instantly across your entire cloud ecosystem, proactively detect malicious activity, remove the guesswork by automating your recovery plans and policies, and get real time support from ransomware recovery experts. Data is the lifeblood of your business. So get data resilient with Veeam. Go to Veeam V E-E-A-M.com to learn more. And we thank Veeam for sponsoring this week's episode of Tech News Weekly. All right, to round out the show, I have just a couple of stories of the week about some AI stuff that's going on. One thing that I wanted to talk about and kind of introduce to everybody and prepare everybody for is a change that is likely to be coming in iOS 18, the iOS 18.4 beta. I believe it's the second version that we're on at this point. And as these betas have been rolling out, of course we've seen some new additions of artificial intelligence, but also Apple intelligence features. And one of the features that appears to be coming is an AI powered review summary for App Store reviews. Now, for those of you out there who you know, use Amazon and maybe some other kind of online stores, you will probably be familiar with the, the AI generated summary of reviews. And that is because it's, it's been on Amazon for a long time at this point, giving you kind of an oversight of what people have said and kind of where things stand out. Now, interestingly, from my kind of cursory glance through things, because I am Currently running the second beta of iOS 18.4, I look at Amazon and its reviews and one of the cool things, because I tend not to be a person who reads reviews of that nature of people going and leaving reviews because of the fact that most people aren't going to leave reviews. And so it tends to be the extremes that feel the need to do so or the want to do so. And so it's the one star reviews and the five star reviews that take up most of the space and have to do more with somebody being very unhappy or being blown away for their own particular reasons. And so reviews overall of that nature are something that I kind of ignore. However, an interesting thing about having kind of the summary of reviews of the overall is that on Amazon you can look at the, the AI summary and you can see how it falls along the scope of kind of things that are typically brought up. So a lot of people say that they like this, this and this about the product. But then Amazon goes, Amazon summary goes on to say, this is what people watch out for, this is what people had an issue with, et cetera, et cetera. So I think that can be helpful because then you do get kind of okay when people are very unhappy with this thing, this is the thing they're very unhappy with. Now I can make an educated decision on whether this is the right product for me in My again, cursory look through maybe 8 to 10 apps app listings and the summaries. I have yet to find anything negative in the review summary. And it's unclear to me as well what apps are getting this review summary and how Apple is choosing which ones are getting the review summary, which are getting the review summary. So what I mean by that is I don't know if Apple is still kind of processing and working through which apps are getting it and which aren't and eventually, you know, it'll get through the whole list. But my experience has been that it's mostly the well known apps that are four and a half or five stars, four and a half to five stars, I should say that get this review summary and so you're getting just complete positive. The example that was provided in the Macworld article shows the ChatGPT app app says. Users say the app is helpful and convenient. They appreciate its ability to answer questions and its fast response times. They also praise its advanced voice mode. And I can tap on an app in the App Store, the United Airlines app, which I thought would be potentially one that would, would draw ire because people hope that leaving a review is going to help them get, you know, their, their, their booking fee back or whatever. Well, first and foremost, the United Airlines app Somehow has a 4.8 rating. That's curious. But this is the review summary. Users say the app is convenient for booking flights and other travel arrangements. They also appreciate the app's intuitive design and clear instructions. So overwhelmingly positive and in that way kind of surprising that those are the reviews that are, you know, kind of getting summarized, I will say, and I'm happy that I found one finally because I thought about, oh, the Sonos app. That's an app that's a little bit, you know, it's divisive. So I see finally the first review summary that is actually showing a little bit of a negative. Users say the app is convenient and easy to use. They praise its sound quality and appreciate its customization options. A few users also like that it supports older products. However, a few users are frustrated with its performance. So I'm glad to see that there are some negative aspects in there. It'll be interesting to see how this develops over time, what a developer is able to do in terms of responding to these, these summaries because as we know, Apple did introduce the ability for a developer to respond to individual reviews and provide feedback that way. So it will be, I'm curious to see if this is something that, you know, if the summaries that are generated are based on old reviews, for example, that have negative things to say about a feature that is no longer part of the app. Will that summary still show it? And if so, can the developer say, hey, I fixed this, can we do something about that? That summarized review? What's it going to be? And by the way, dear listeners, speaking of App Store reviews, to those of you listening who very much love and adore this show, it would mean a lot to us if you headed over, particularly those of you who use Apple Podcasts or have access to Apple Podcasts, head over to the Apple Podcasts listing for Tech News Weekly and frankly for all of our shows if you have the time and at the very least give some stars. But you can also leave an actual review as well. It would be very helpful to us across the board. So that would be a wonderful thing. And I wanted to mention that as it just came up into my mind as we're talking about App Store reviews. Perhaps the podcasts app will eventually get a review summary Apple of course has been in trouble before for its summaries. When it came to summarizing news notifications, Apple Apple later removed this feature, has yet to add it back, does do notification summaries for other things, but but specifically does not do it for news apps. I don't know if that's ever going to make its way back in because that is taking on a lot of responsibility for misunderstandings that could take place as the AI works to summarize what is already a summary. Given that it's a notification that is supposed to grab your attention really quick and let you move on, we'll talk about another AI powered system after we take a quick break so I can tell you about Cashfly, who are also sponsoring this week's episode of Tech News Weekly. For more than 20 years, CashFly has held a track record for high performing ultra reliable content delivery serving more than 5,000 companies in more than than 80 countries. And hey, look, we're one of those companies because at TWiT, we've been using Cash Fly for more than a decade and have loved the lag free video loading, the hyper fast downloads and the friction free site interactions. Here's what you get with Cashfly is the only CDN that is purpose built for throughput. Ultra low latency video streaming delivers video to more than a million concurrent users Lightning fast gaming that delivers downloads faster with zero lag glitches or outages Mobile content optimization that offers automatic and simple image optimization so your site loads faster on any device, plus flexible month to month billing for as long as needed and discounts for fixed terms. You can design your contract when you switch to Cash Fly. Cashfly has several exciting updates to announce as well, including SAML sso. So Cash Fly supports that security assertion markup language SAML for enhanced secure authentication and seamless SSO integration. 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Learn how you can get your first month free at cashfly.com twit that's C-A C-H-E-F-L-Y.com twit and we thank Cashfly for sponsoring this week's episode of Tech News Weekly. All right, back from the break and the second bit of AI powered news comes from Amazon. Amazon announced an interesting update for the prime video service. Amazon says that it is working on and it has currently released a couple of examples of AI powered dubbing. So licensed movies and TV series that would otherwise not receive dubbing, which of course is a very involved process for folks maybe who've never watched anime, for example. Dubbing is different from just of course applying captions to a show. And by that actually I guess I mean subtitles because subtitles refer to translated captions essentially. And so so in certain content subtitles may be the most you get. Where a Spanish language film would have English captions or English subtitles or some other language because it's expensive to dub, which is where an actor will record the translated lines and it will be timed to fit the film so as many will, you know, kind of, I guess be familiar with in that way you're watching a film, its original language is in in a language you don't speak. And they've hired Actors. A squid game would be an example for a lot of people who watched that dubbed instead of in the original language and had sort of English voice actors playing these different characters. Yeah, it's an expensive thing. You're hiring a whole new set of actors to play those roles, and it requires studio time and everything else. And so not every film is going to get that. And being able to use what they call AI aided dubbing is, I think, a really interesting use of the technology. Now, of course, there is the argument to be made that, that perhaps those films would have eventually gotten dubbing. And so that does take the, the opportunity away from the voice actors. But I'd like to think, I'd like to hope that this is coming to, you know, some of these films that would otherwise not have received it. So there are two AI aided dubbing languages that Amazon prime is supporting at the moment. Latin American, Spanish and English. And it's coming to 12 licensed movies and series. So Me Mama Laura and then also Long Lost, which by my estimation, and guess Me Mama Laura is going to be the Spanish film that will have English AI caption or AI dubbing. And Long Lost would be an American film, an English film that would have Latin American, Spanish dubbing. It this. I want to read what Amazon has to say because you may be going, why is it called AI Aided? Well, Amazon says this AI aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control. AI aided processes like this one, which incorporate the right amount of human expertise, can able localization for titles that would not otherwise be accessible for customers. It says features including subtitles, captions, audio descriptions and dubbing, you know, are involved with the process of making it possible for people to enjoy this content. So I like the idea that this is going to be something that, you know, I'll suddenly have access to a whole bunch of new content that I wouldn't otherwise have, perhaps in a way that allows me to. To watch it, because I know for me watching something that is in a different language, I tend to like to watch it with the original language being played and then me reading the subtitles in English to understand what's being said. I did that in particular with Squid game because the voices, the English voices really shaped how I felt about those characters. And hearing their original voices kind of provided a different characterization for each of the actors. And I felt that it was an unfair thing to kind of let an English interpretation of the acting aspect of the dynamics of the voice, of the cadence play into my perception of the character. But I'm curious how this AI aided process could impact that or not impact that, and how much of it is simply just the languages themselves that are being translated and dubbed versus how much understanding the AI system will have of the visual nature of the show to perhaps see, you know, tension in the neck and eye shape and movement and, and you know, the way that the mouth is moving to kind of influence how a line is delivered. So there's a lot there that I think could be helped and hurt by something like this. So we'll just have to see, as I often say, we'll have to see how it plays out. In any case, Amazon is continuing to, according to the company, look at ways to add AI functionality to its prime video offerings, including giving folks better discovery features. That's one of the things that I've wanted to do. I almost wanted to feed some of the different AI applications all of the stuff that I watch where Netflix tends to suggest things based on very basic concepts of the things that I enjoy. I want something that's so in depth of knowing exactly who I am and what I like to watch and, you know, maybe make suggestions that I wouldn't expect. I would enjoy that suddenly I'm, you know, binging the entire show because of it. And so I think that that's also where this AI functionality can come into play and provide even for better experiences. So it's the Prime Videos version of this is called AI Topics and so you can use that to stream content based on your interests and preferences. 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