A (12:10)
Well put. All right, we are going to take a quick break so I can tell you about our first sponsor before we come back with my story of the week that has a late breaking component. So pretty exciting. There is talking to Emily this morning and said this is going to be my story. Emily said there's more to it and quickly kind of shifted. So let me tell you though first about Starlight Hyperlift bringing you this episode of Tech News Weekly. That is an exciting name. Starlight Hyperlift, which is Spaceship's new cloud deployment platform for launching containerized apps with zero infrastructure headaches. You can go from code to cloud fast with GitHub based deployments, real time logs and pay as you go pricing. No servers, no YAML files to worry about, no DevOps, just your project in the cloud in seconds. You've probably already heard us mention Spaceship. They're a domain and web platform that simplifies choosing, purchasing and managing domain names and web products, including hosting. I talked about how I was able to during the call with the folks at Spaceship, set up a Spaceship domain in no time and Even get a WordPress blog up and running. While we were having the conversation, it was very easy to do with hyperlift. Now Spaceship takes that same philosophy and brings it to cloud native deployment. It's made for devs, indie hacking, hackers and innovators who need to test fast, iterate faster and ship Smarter. Go to Spaceship.com TWIT to find more info about Starlight Hyperlift and get custom deals on spaceship products. That's Spaceship.com TWIT and we thank Spaceship for sponsoring this week's episode of Tech News Weekly. All right, back from the break, joined this week by Emily Forlini of PC Mag. And now let's Talk about what's going on with Amazon, because Amazon has agreed to pay arguably a staggering $2.5 billion settlement with the Federal Trade Commission. This comes just days into what was expected to be a month long civil trial over allegations that the e commerce giant deliberately tricked customers into signing up for prime subscriptions and made cancellation unnecessarily difficult. The settlement, which includes a $1 billion civil pen, largest in FTC history by my reckoning, and a $1.5 billion consumer refund fund, represents a significant moment of accountability for one of the world's most valuable companies. Now, beyond the financial implications, Amazon will be required to fundamentally redesign its prime subscription interface, including creating what the FTC calls and I'll add a. Finally here, finally, a simple way to cancel this resolution comes after years of investigation that began during the first Trump administration and intensified under FTC chair Lina Khan, marking a rare instance where a tech giant has chosen to settle rather than do what we've seen so many times before, fighting allegations and sort of dragging on cases, but instead chose to settle instead of dealing with this allegation of using manipulative design practices against its own customers. Now, let's talk about the kind of financial components of this, because again, $2.5 billion, that's a whole lot of cash. And it's split up, as I said, between these two areas, the $1 billion civil penalty and the $1.5 billion fund that will pay back consumers who were allegedly deceived into prime memberships. We'll have to see kind of how that part plays out. You know, who will all be involved in this huge settlement and whether people who continue to have a Prime membership are or aren't when you got your prime membership, that kind of thing. And also Amazon having to work to now change its interface so you can change it, change your, your subscription very easily. Something kind of wild. The way that they were able to argue this one, one way at least, is that the FTC put forth the. The evidence around what regulators call dark patterns. We know these to be the way that you kind of go to a website and you follow and it kind of misleads you about what decisions you're making and those that you mean to make and those that you don't. So making it simpler to subscribe than it is to unsubscribe or call to unsubscribe. But then you also have to wait for an email to come in that says, are you sure you want to unsubscribe? And then you have to follow through with that, all those different practices of just making it difficult. According to the FTC's trial brief, Amazon employees internally described the enrollment issues as an unspoken cancer because fixing the clarity problems would lead to a drop in subscribers. This internal acknowledgment became a key piece of evidence suggesting that Amazon knew about the deceptive nature of its practices. And by the way, what did they call the unsubscription process? They called it the Iliad flow. So people familiar with good old Homer will know about the Iliad and the Odyssey and this huge journey that is a 4 page, 6 click 15 option journey required to cancel a Prime membership. So it sounds like the FTC had a pretty good case. Emily, I, I'm interested that the company chose to just settle out. And what I've seen is that analysts are suggesting that a big part of why could be because this was a trial case instead of just, excuse me, a jury case instead of just involving a judge making decisions.