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See you next time. Bye bye. All righty, folks, we're going to take a quick break before we come back with more. I want to tell you about Melissa bringing you this episode of Tech News Weekly. The Trusted Data quality expert. Since 1985, forward thinking businesses are using AI. We've just talked about this in all kinds of new ways. But AI is only as good as the data that you feed it. You can have the most sophisticated AI tools in the world, but if your customer data is incomplete, duplicated or just plain wrong, you're training your AI to make expensive mistakes. And that is where Melissa comes in. For 41 years, Melissa has been the data quality partner that helps businesses get their data clean, complete and current. Here's what Melissa does for you. First, you get global address verification and autocomplete. There's real time validation for addresses anywhere in the world so your deliveries actually arrive and your customer experience starts strong. 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Melissa has easy to use apps for Salesforce, Dynamics, CRM, Shopify, Stripe, Microsoft Office, Google Docs, and more. Melissa's API also integrates seamlessly into your existing workflows or custom builds. Melissa's solutions and services are GDPR and CCPA compliant, FedRamp and ISO 27001 certified and meet SOC2 and HIPAA high Trust standards for Information Security management. Clean data, well, it leads to better marketing, ROI, higher customer lifetime value and AI that works as intended. Get started today with 1,000 records cleaned for free at melissa.com TWIT that's melissa.com TWIT all right, we are back from the break and and this is such a fascinating story that I had to share it with you. It's just a matter of people not wanting to respect the science so let's talk about the San Francisco 49ers. What sports? Yes, sports this is the San Francisco 49ers are actually one of the NFL's most persistent in terms of getting injuries. Unfortunately, it's also kind of mysterious, or so claim some people. Since moving to Levi's Stadium in 2014, the team has reportedly consistently ranked among the league's most battered, with high profile players suffering devastating injuries in critical moments. Now there's a new theory making its way around that is really funny, I think among players and agents as well, and that's that that electromagnetic fields from an electrical substation that's near the team's practice facility are what's to blame. In a piece for the Washington Post, reporters Sam Fortier and Albert Samaha dig into the origins of this fringe theory, talk to the scientists who dismiss it, and explore why it's gaining traction despite the lack of evidence even influencing how some players and agents are viewing the franchise. So we have to start with this theory, right? Right. The EMF theory this time around traces back to a person named Peter Cohen, who is a self described, quote, board certified quantum biology practitioner and software engineer. Always a software engineer as well. After watching a YouTube video where a retired 49ers player joked about the team's proximity to a power substation, Cohen decided to travel from Portland oh wow. To Santa Clara with a gas with a gauss meter to take readings near the facility. His findings and his subsequent posts on X and Substack went viral, racking up more than 21 million impressions. Now, Cowan's central claim is that extremely low frequency electromagnetic fields from Silicon Valley Power's northern receiving station are actually degrading players collagen, weakening their tendons and causing Soft, soft tissue damage. He described San Francisco as the NFL's soft tissue graveyard. Interesting theory certainly. I want to take a moment and we're going to talk about sort of the brief history of EMF anxiety that, that, that exists in the world. So it's important to understand that electromagnetic fields and human health like the concern about how the two interact, the zero, these aren't new things. They've been simmering for decades. This modern wave of EMF anxiety seems to have started around like 1979. There was a study by epidemiologist Nancy Werther Meyer who said that there was a possible link between power lines and childhood leukemia. Now that research then led to widespread fear and a flood of follow up studies, but those results have been inconsistent. The World Health Organization's International Agency for Research on Cancer classified extremely low frequency magnetic fields as possibly carcinogenic to humans in 2001. But that same category also includes, can you guess, coffee and pickled vegetables. This is based on limited evidence of a link to childhood leukemia. But possibly carcinogenic is a far cry from proven danger and has the ability to weaken your collagen. And so there's not a lot going on in terms of this. Major health agencies, including the who, have consistently stated that current evidence does not confirm EMF causes health problems at typical exposure levels. That said, that hasn't stopped a thriving industry from emerging around EMF protection products. There are special phone cases. Maybe some of you have them whole home shielding systems. Maybe it's taken some, you've taken some aluminum foil and place it on your head, whatever it happens to be. Many of these make claims that frankly aren't backed by rigorous science. The rise of 5G cellular networks is just another bit of this conspiracy. In recent years it kind of reignited these fears. Conspiracy theories falsely linked this technology to everything from cancer to COVID 19. What's notable about the 49er situation is how it represents kind of a new vector for these anxieties. Not just personal health, but like professional health and athletic performance. So this EMF concern where before it was sort of it's going to give you cancer or it's going to somehow make you more susceptible to COVID 19. Now we've got a fresh audience that maybe wasn't paying attention to this before because it's impacting how their players play play. Or so they're led to believe. But here's what the scientists have to say about it. The experts consulted by the Washington Post were largely dismissive. Frank de Vocht, a professor of Epidemiology and Public Health at Bristol Medical School, who's also a leading expert on EMF's effect on humans, called the theory nonsense. He noted that the readings Cohen took around 8.5 milligauss are actually quite low and, and kind of what you would expect in any normal house. So within your house it's the same amount of, of milligauss, I guess, and you're not getting anything special there. Hans Krumhaut, a professor of exposure assessment at Utrecht University who has studied workers exposed to high levels of emf, agreed the explanation seems quite unlikely. He said that some electric line workers face a up to 200 milligauss versus 8.5, and international authorities generally consider the danger threshold to be around 2,000, which is far above what Cohen measured. Still, scientific community isn't monolithic on the issue. A professor at McGill University's Department of Epidemiology described, quote, an ongoing bloody battle between those who view EMF as harmless and those calling for more research. While he said Cohen's assessment is theoretically plausible, the studies on EMF's effects on collagen involved much stronger electromagnetic fields than what's present near the 49ers facility. So it sounds like you living in your own home would have the same impact on your collagen if there was impact from EMF on collagen. That said, we can't dismiss the injuries. The injuries are very real. The 49ers injury woes are well documented. The team has consistently raised strength in the top 10 of adjusted games lost, which is a metric that weighs severity and player importance since moving to Levi's Stadium. This season alone, three of the team's four highest paid players actually suffered season ending injuries. And startite. And George Kittle tore his Achilles tendon during the team's playoff victory over the Eagles. It's hard for me to read about Achilles tendon tearing. That freaks me out every time. Here's a thing thing I gotta watch out for the milligauss that are running anyway. There's a significant problem with tying the injuries to the substation folks. The 49ers started practicing next to it in 1988, a full three decades before Levi's Stadium opened. From 2001 to 2014, according to veteran NFL analyst Aaron Shatz, the 49ers actually ranked below average in injuries. When told about this timeline issue issue, Cohen acknowledged he didn't know about it. He said if he had, he would have broadened his research to track the rising number of cell towers in the area. He remains confident the substation contributed to the injuries. And you may think that that's it, right? That's the problem. That's, that's where this kind of starts and stops. You've got one guy who's a, an engineer, a software engineer and also quantum biologist. And then you also have sort of fans paying attention to this. And that might be enough to go, oh brother, but there's actually more going on. See, it turns out that despite the scientific skepticism, unfortunately, NFL players and their representatives have started to pick up on it and it's gained some traction. The Post corresponded with about two dozen NFL agents and roughly 1,003rd said they had heard from their clients asking about the theory. Wide receiver Kendrick Bourne even referenced it publicly, joking after the Eagles game that the injuries were being caused by that power plant. One agent texted the Post, they're going to have to move the practice facility. Another wrote, there is something there. Always wondered why my guys would take longer to heal in San Francisco. Then I read this and makes sense. Some agents were more measured. One pointed out that money at the end of the day ultimately drives free agency. Okay, thank you for your contribution. What? Let me just read that quote again for the agent. Money at the end of the day ultimately drives free agency. Great, thank you. There was another who kind of dismissed the concern, saying some players are also susceptible to conspiracy theories. As for one agent, there is a DIY approach going on. Trey Robinson took matters into his own hands when he realized there was a substation near one of his clients home facilities. He bought a $40 Gauss meter on Amazon and had it sent to someone who lived near the facility to take readings. He says, I'm not a scientist, but if there's a way to eliminate something being an issue, we'll take whatever steps we can to address our clients concerns. So let's kind of round things out here with the bigger picture as it comes to EMF concerns. Cohen's beliefs about EMF really aren't as fringe as they once were. The ufc, the Minnesota Timberwolves, several NBA and NHL players, and even the lead singer of the All American Rejects have partnered with a company that claims to reduce the negative effects of EMFs. This growing acceptance of EMF concerns, even without robust scientific backing, speaks to broader anxieties about technology and health that extend well beyond football.