In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.

With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.

Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.

This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren’t just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly’s role in coaching directors and helping owners move from pre-sale to full operation.

If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy’s support system, this is a must-listen.

Key Takeaways

Intro (00:00)

Kelly’s background in fitness and education (03:03)

Kelly’s role as Franchise Business Coach (05:53)

Supporting new franchises post pre-sale (10:15)

What sets top owners apart (12:57)

Traits of strong directors and coaches (16:56)

Coaching and training effectiveness (18:26)

The importance of a growth mindset (21:23)

Franchise success as a personal development opportunity (23:09)

Lighthearted talk about taming wild animals (24:13)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Driving Franchise Wins with Kelly Johnston