July is the slowest month in fitness. Everyone knows it. The question is what you do about it.

Rick Mayo and Matt Helland sit back down in the Beats Lab for one of their unscripted conversations about what it actually looks like to run a great personal training studio when the season is working against you. No guest, no slides, just two people who have been doing this for decades talking through what works.

They get into three things you can start doing right now: getting ahead of your members before their schedules fall apart, running a student and teacher special that brings new people in the door at exactly the right time, and a social campaign called Where's Waldo that one of Alloy's top franchisees has turned into one of the best retention and culture tools in the system.

Rick also tells the story of Kathy — a client who sat across from him every month for the better part of a year, never once followed his advice, and still became one of his clearest examples of why showing up for people is the whole job.

Listen in. You can start using all of this the day you hear it.

Key Takeaways:

00:00 If It Becomes Transactional, You Have Already Lost
00:46 Back in the Beats Lab
02:38 Why July Is the Hardest Month in Fitness
06:02 Strategy 1: Have the Summer Schedule Conversation Now
08:22 Do Not Let Them Off the Hook
10:54 The Kathy Story
13:10 Why Alloy Members Do Not Count Sessions
17:38 Strategy 2: Student and Teacher Summer Specials
21:50 The Private School Play and the Scholarship Contest
24:32 Strategy 3: Where's Waldo
28:18 Why Jolson Does It Better Than Anyone
29:14 Wrap Up: Three Things You Can Start Today

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise