What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people?

In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder.

Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from.

If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

🎧 Listen in to learn how smart franchise marketing is supposed to work.

Key Takeaways:

Audio:

00:00 Your Ads Are Competing Against Themselves

02:30 From Figure Skating Moms to Franchise Marketing

06:02 What Franchise Ramp Does and Who It Is For

07:50 Why He Left E-Commerce for Franchising

08:22 No Contracts. Ever.

12:56 The Funnel Most Brands Get Wrong

13:56 The Sandwich Strategy

17:16 Geo-Targeted Campaigns Around Every Location

19:02 How Agencies Hide Behind Branded Keywords

24:06 The Franchisees Asking Questions Are the Best Ones

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise