In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.

Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.

They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time.

This episode is a must-listen for anyone trying to scale their business with integrity.

🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes.

Key Takeaways

Intro (00:00)

Every business is a brand-new business (02:48)

Franchising is not the same as gym ownership (05:33)

Be teachable and seek outside help (07:26)

Audit your tech stack regularly (10:36)

“What got you here won’t get you there” (12:14)

Letting go of old identity is hard but necessary (17:28)

Franchisees borrow Alloy’s business model and mindset (22:43)

99% of your problems are your own doing (28:24)

Consistency beats motivation (36:35)

Don’t hire based on potential—hire for now (38:33)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Over 3 Decades Later: I Almost Missed It