Podcast
Alloy Personal Training Business
Hosted by Rick Mayo · EN
Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise
Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.
32episodes
Episodes
Newest firstAll episodes
Alloy Programming Explained
Jan 5, 2022Tap to summarizeHappy New Year!We begin the new year on a high note here at Alloy Personal Training Franchise. Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look great.This is important because we can reframe their expectations and make their fitness journey more sustainable. Little wonder, we have sky-high retention rates….some clients have been with us for 20, 25, and even 30 years!In this insightful episode, you'll hear Matt talk about:- Reframing the expectations/goals of our clients- Building relationships in the gym- The ideal workout frequency - A typical Alloy session?- The Alloy retention rate Tune in and learn more about the Alloy programming and customer experience!Key Takeaways - Reframing the expectations of our avatar customers (07:07)- How we peel the onion (08:47)- Building relationships (14:18)- The reasoning behind our workout frequency (19:32)- What happens in an Alloy session (23:24)- The equipment we use (31:38)- Why the Alloy retention is very high (40:48)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
Transcribe →Converting To Alloy
Dec 16, 2020Tap to summarizeDoes it make sense to convert your existing facility into an alloy franchise? Ever since we announced the new smaller pod model, which is simpler and less expensive, we have had multiple inquiries from gym owners on whether they can rebrand and convert their existing facilities to an Alloy Franchise.In this episode, Rick and Matt take us through why you would convert an existing facility to an Alloy Franchise and how to go about it. We also talk of the criteria we go through to determine if one is a good fit for the brand.Among the many whys of converting to an Alloy Franchise is that it's lonely as an entrepreneur. Having a franchise behind you for support can make all the difference. Franchising is a partnership that helps the franchisee grow quicker. Another important why is the scalability factor. You are more likely to scale to multiple locations with an Alloy Franchise than when you are on your own.Tune in to this exciting episode to learn more about why converting an existing fitness facility to an Alloy franchise makes a lot of sense and how to go about it!Key TakeawaysDoes it make sense to rebrand an existing fitness facility to an alloy franchise (01:02)Why a franchise is a partnership that helps us grow quicker (02:24)How scaling and selling a business is much simpler with a franchise (04:49)Your chances of success are fivefold higher with a franchise than on your own (10:02)How to qualify financially for an Alloy franchise (12:37)Our systematic criteria for selecting an Alloy location (14:07)Retooling an existing facility to fit the Alloy brand specs and design (19:24)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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