𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗺𝗼𝗱𝗲𝗿𝗻 𝗳𝗶𝗿𝗺 𝘁𝗵𝗮𝘁 𝗽𝗿𝗶𝗰𝗲𝘀 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆, 𝗻𝗶𝗰𝗵𝗲𝘀 𝗱𝗼𝘄𝗻, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗵𝗮𝗼𝘀? 🤔

In this episode, Rayhan Aleem sits down with Reza Hooda, Founder of Capture Accounting and partner at partner at Walji & Co Chartered Accountants, and Coach and Mentor to accountants inside The Profitable Accountants Community.

Reza shares how buying a small practice during the 2008 financial crisis forced him to learn the skills nobody teaches accountants: positioning, pricing, winning work, leading a team, and building systems.

He also talks about the book he wrote for firm owners, where he distills years of mistakes and experiments into a practical Four Pillars framework, so other accountants can skip the trial and error and build profitable, focused firms faster.

From getting out of the race to the bottom, to choosing a niche, to understanding why pricing always follows positioning, this episode is a roadmap for accountants who want better clients, better fees, and a better quality of life.

👉 Follow 𝗥𝗲𝘇𝗮 𝗛𝗼𝗼𝗱𝗮 on LinkedIn: https://bit.ly/4p8pI4a

👉 Check his website: https://bit.ly/47Ggkz3

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𝗪𝗵𝗼 𝗔𝗺 𝗜?

My name is Rayhan Aleem, Founder and CEO of 𝗧𝗮𝘅 𝗦𝘁𝗮𝗿 and 𝗔𝗹𝗽𝗵𝗮 𝗣𝗿𝗼 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀. At 𝗔𝗹𝗽𝗵𝗮𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 podcast I sit with top industry leaders for in-depth conversations that dive deep into their success stories, market dynamics, and firsthand tips on entrepreneurship and profitability. Whether you're just starting out or already running your own business, 𝗔𝗹𝗽𝗵𝗮𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 offers something valuable for everyone.

👉 Follow 𝗥𝗮𝘆𝗵𝗮𝗻 𝗔𝗹𝗲𝗲𝗺 on LinkedIn: https://bit.ly/3U2niHn
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𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀:

𝟭-𝗔𝗹𝗽𝗵𝗮 𝗣𝗿𝗼 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀:
-𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.alphapartners.co
-𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://bit.ly/3Yf4VRZ

𝟮-𝗧𝗮𝘅 𝗦𝘁𝗮𝗿:
-𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.taxstar.app
-𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://bit.ly/3ZVjzPD

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻:

🔗 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://bit.ly/4nmA53y
🔗 𝗬𝗼𝘂𝘁𝘂𝗯𝗲: https://bit.ly/47gaW3F
🔗 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://bit.ly/3ZbtGiR
🔗 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: https://bit.ly/4dOfS2f
🔗 𝗔𝗻𝗴𝗵𝗮𝗺𝗶: https://bit.ly/3Mutunk
🔗 𝗔𝗻𝗱 𝗠𝗮𝗻𝘆 𝗺𝗼𝗿𝗲!: https://bit.ly/3XfGYbD

𝗘𝗻𝗷𝗼𝘆𝗲𝗱 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲? 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗔𝗹𝗽𝗵𝗮𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗹𝗲𝗮𝘃𝗲 𝗮 𝗿𝗲𝘃𝗶𝗲𝘄 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘂𝘀 𝗿𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀!